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Vivafit's good wife
By Tom Walker
TV channel Fox Life in Portugal ran an eye-catching advertising campaign for its drama series The Good Wife in conjunction with Vivafit women-only health clubs.
Life-sized headless images of the protagonist, Alicia, were placed on bathroom mirrors, inviting members to see their own face on her body. Alongside this ran the line: "Imagine yourself in her place?"
Any member who worked out on 14 September, day one of the new series, also received a T-shirt bearing a slogan such as "Men can afford the luxury of being lazy. We can't," or "They run for sport. We run for life."
TV channel Fox Life in Portugal ran an eye-catching advertising campaign for its drama series The Good Wife in conjunction with Vivafit women-only health clubs.
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