The award-winning Irish seaweed specialists VOYA have announced a move into men’s skincare with the launch of VOYA MAN, a specially designed, certified organic skincare range for men.

Available now, the range has a rich fragrance, packed with a confidently fresh citrus and woody undertone with clove and lime to refresh and awaken. The anti-ageing and hydrating properties of the wild Irish seaweed are combined with active Sea Heather to soothe the skin, and act as a protecting layer against the weather and environmental elements.

VOYA have used two scientifically proven 100 per cent natural active ingredients within the Men’s Range.

The first, called Speci’Men, is derived from the Baobab tree and has been specifically developed for men’s skincare. It helps to prevent the breakdown of Versican, thus slowing the ageing process, leaving the skin visibly refreshed, toned and reducing the signs of fatigue.

The second, DEFENSIL-PLUS, is a combination of Blackcurrant Seed Oil and Balloon Vine extract described as a natural first aid for inflamed skin by dermatologists. Perfect for soothing and repairing the skin’s natural functional barrier, it has a soothing effect, helping to reduce and prevent razor burn.

VOYA have developed a three-step regime to target men’s skincare concerns. These performance-based products are an invigorating facial wash, a non-irritating formulation to improve the skin’s tone while leaving it deeply cleansed; a cooling shave gel that consists of hair follicle softening formula that gives fast-acting soothing relief for any irritated skin; and a rejuvenating moisturiser that leaves the skin with a mattified finish, yet healthy glow.

VOYA’s Men's Range is now available online and in selected VOYA stockists.