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Ultimate buys Living Ventures
By Helen Patenall
Ultimate Leisure Group has acquired hospitality company Living Ventures for £28m.
The nightclub operator will rename the company The Living Room to reflect its portfolio of 13 restaurant and bar Living Room sites in England and Scotland. A further 17 sites will be rolled out over the next five years.
Mark Jones, chairman of Ultimate, said: “The Living Room is an excellent brand with a very attractive customer offer. This acquisition represents a big move towards meeting our strategic priorities and at a sensible price. At the same time, The Living Room will benefit from much greater investment as we look to more than double the number of sites in the next 5 years.”
The brand was launched in 1999 and won the Flavour Bar Awards – Retail Brand of the Year in 2005.
In addition, Ultimate acquired the Bel and Dragon group of pub restaurants earlier this year.
Ultimate Leisure Group has acquired hospitality company Living Ventures for £28m.
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