Latest
issue
Centrica
Centrica
Centrica
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

Latest news

This AI product for gyms will change the way PT is delivered, says Pure Gym founder, Peter Roberts

Another Round has launched a B2B version of its AI-driven personal training app
Founder Max Cotton – former MMA fighter – says it enables PTs to work with more than 50 clients over a 14-hour week
The new solution is a fully modifiable white-label product that gyms can customise with their own branding and workouts
Peter Roberts, former CEO and founder of Pure Gym, who invested in Another Round last year, says the product will revolutionise the way personal training is delivered
Max Cotton and his team can help to transform the way gym businesses and companies offer health and fitness to their members and employees
– Peter Roberts, founder of Pure Gym and Another Round investor
Credit: Peter Roberts

Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution that it claims can enable personal trainers to work with more than 50 clients over a 14-hour week.

A white label product, all parts of the solution are customised for gym operators, including brand, facilities, training style, exercises, floor layout and member flow.

Another Round was founded by former professional MMA fighter Max Cotton in 2018, initially with a non-AI consumer-focused model. Since then Cotton has developed an AI-driven solution that allows personal trainers to increase the number of online clients they can work with, while still providing customised workouts and building a personalised coaching relationship.

Having tested the AI through the B2C model, the solution is now being rolled out for use with gyms’ personal training programmes.

As Gen Z is leading the push into omnichannel fitness, Another Round’s B2B solution is designed to help fitness businesses support their members’ training programmes inside and outside of the gym.

“Many PTs are leaving the industry because they haven’t got enough clients – partly due to the cost-of-living crisis," says Cotton. "Gyms need to up member engagement and decrease churn. This system is a way to keep PTs and members happy and motivated.”

Last August, Peter Roberts, former CEO and founder of Pure Gym, invested in Another Round’s B2C model ahead of this phase of AI development for the corporate model.

"Having been heavily involved with the more traditional gym offering by Pure Gym over ten years, I'm excited to see this disruptive fitness model being launched,” said Roberts. “Max Cotton and his team are revolutionising the way personal training is delivered. With the use of cutting-edge AI and an innovative delivery model – whilst still offering a personalised service to the consumer – they can help transform the way gym businesses and companies offer health and fitness to their members and employees.”

The customisation process includes a set-up phase driven by focus groups working with members and clients. Branding, floor layout, exercises, culture and member traffic are taken into consideration and built into the final solution, with one goal being reducing friction during peak times.

To ensure client safety, personal trainers always oversee workout selections by the AI to ensure they're appropriate and in line with fitness goals, physical ability and current circumstances. Every PT client has a thorough consultation before the start of their training programme.

Roberts added: “I strongly believe this new B2B offering will enable gym businesses to provide a comprehensive solution for personalised omnichannel fitness, while also providing a source of additional revenue."

Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution that it claims can enable personal trainers to work with more than 50 clients over a 14-hour week.
PTS,HAF,FIT,IND,PHR,TEC
2023/THUMB350901_74810_57840.jpg
Latest News
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded ...
Latest News
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new ...
Latest News
In the same week as tennis legend, Andre Agassi, was appointed to the board of ...
Latest News
According to a pilot study by Yale School of Medicine, exercise can not only slow ...
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
HCM magazine
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM magazine
I don’t think Alliance will ever build another leisure centre. We’ll only build active living and wellness centres
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Featured supplier news
Featured supplier news: Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.
Company profiles
Company profile: CoverMe Ltd
CoverMe Fitness is an on-demand group exercise cover app that connects qualified and insured instructors ...
Company profiles
Company profile: Keepme
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

This AI product for gyms will change the way PT is delivered, says Pure Gym founder, Peter Roberts

Another Round has launched a B2B version of its AI-driven personal training app
Founder Max Cotton – former MMA fighter – says it enables PTs to work with more than 50 clients over a 14-hour week
The new solution is a fully modifiable white-label product that gyms can customise with their own branding and workouts
Peter Roberts, former CEO and founder of Pure Gym, who invested in Another Round last year, says the product will revolutionise the way personal training is delivered
Max Cotton and his team can help to transform the way gym businesses and companies offer health and fitness to their members and employees
– Peter Roberts, founder of Pure Gym and Another Round investor
Credit: Peter Roberts

Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution that it claims can enable personal trainers to work with more than 50 clients over a 14-hour week.

A white label product, all parts of the solution are customised for gym operators, including brand, facilities, training style, exercises, floor layout and member flow.

Another Round was founded by former professional MMA fighter Max Cotton in 2018, initially with a non-AI consumer-focused model. Since then Cotton has developed an AI-driven solution that allows personal trainers to increase the number of online clients they can work with, while still providing customised workouts and building a personalised coaching relationship.

Having tested the AI through the B2C model, the solution is now being rolled out for use with gyms’ personal training programmes.

As Gen Z is leading the push into omnichannel fitness, Another Round’s B2B solution is designed to help fitness businesses support their members’ training programmes inside and outside of the gym.

“Many PTs are leaving the industry because they haven’t got enough clients – partly due to the cost-of-living crisis," says Cotton. "Gyms need to up member engagement and decrease churn. This system is a way to keep PTs and members happy and motivated.”

Last August, Peter Roberts, former CEO and founder of Pure Gym, invested in Another Round’s B2C model ahead of this phase of AI development for the corporate model.

"Having been heavily involved with the more traditional gym offering by Pure Gym over ten years, I'm excited to see this disruptive fitness model being launched,” said Roberts. “Max Cotton and his team are revolutionising the way personal training is delivered. With the use of cutting-edge AI and an innovative delivery model – whilst still offering a personalised service to the consumer – they can help transform the way gym businesses and companies offer health and fitness to their members and employees.”

The customisation process includes a set-up phase driven by focus groups working with members and clients. Branding, floor layout, exercises, culture and member traffic are taken into consideration and built into the final solution, with one goal being reducing friction during peak times.

To ensure client safety, personal trainers always oversee workout selections by the AI to ensure they're appropriate and in line with fitness goals, physical ability and current circumstances. Every PT client has a thorough consultation before the start of their training programme.

Roberts added: “I strongly believe this new B2B offering will enable gym businesses to provide a comprehensive solution for personalised omnichannel fitness, while also providing a source of additional revenue."

Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution that it claims can enable personal trainers to work with more than 50 clients over a 14-hour week.
PTS,HAF,FIT,IND,PHR,TEC
2023/THUMB350901_74810_57840.jpg

Latest news

The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new
In the same week as tennis legend, Andre Agassi, was appointed to the board of
According to a pilot study by Yale School of Medicine, exercise can not only slow
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in
Alliance Leisure
Alliance Leisure
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The
As Planet Fitness announces strong year-end results there are reports the company is planning a
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data
Elevate
Elevate
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder,
More consumers are realising meditation is beneficial, but many give up because it’s difficult to
Les Mills has been through a senior management refresh following the recent departure of CEO
EuropeActive has appointed Kai Troll as its new CEO. He has a background in the
CIMSPA has published its 2024-2030 strategy Releasing the Power of Our Profession, which sets out
Global Wellness Summit
Global Wellness Summit
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Mark Hewlett, founder of padel tennis operator Soul Padel has told HCM the company is
While strength training gives valuable muscular gains it doesn’t give the heart health benefits of
1 - 20 of 12,300
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
HCM magazine
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM magazine
I don’t think Alliance will ever build another leisure centre. We’ll only build active living and wellness centres
HCM magazine
Consumers tell us they want support in leading longer, healthier lives and we’re the only industry sector with the capability of delivering on this, so we must ensure strategy is aligned with demand
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
HCM magazine
HCM People

Jamie Groves

MD, Denbighshire Leisure
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
HCM magazine
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
HCM magazine
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Featured supplier news
Featured supplier news: Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.
Company profiles
Company profile: CoverMe Ltd
CoverMe Fitness is an on-demand group exercise cover app that connects qualified and insured instructors ...
Company profiles
Company profile: Keepme
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Centrica
Centrica
Partner sites