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FITNESS, HEALTH, WELLNESS

Latest news

The Gym Group appoints Alison Sagar as chief commercial officer to drive next phase of growth

The Gym Group has appointed a new chief commercial officer to drive growth
Marketing expert, Alison Sagar, previously worked at British Airways, Amex and Paypal
Sagar will lead on brand development, pricing and communications
TGG has plans to open 50 new sites within the next three years with a ROIC of 30 per cent

Having announced its intention to open 50 low cost gyms in the next three years, with a ROIC of 30 per cent, The Gym Group has appointed Alison Sagar as chief commercial officer to drive its plans forward.

With more than 30 years' experience in commercial marketing and strategy, Sagar has worked for British Airways, Booz Allen Hamilton, Amex and PayPal. Most recently, she served as chief marketing officer for two digital scale-ups, Snappy and Redpin.

In her new role at The Gym Group, Sagar will be responsible for all aspects of commercial growth, from brand development, marketing and communications strategy to pricing and revenue management.

As announced last week, when the company revealed its year-end results and Next Chapter strategy, a key focus going forward will be driving membership and revenue growth across 230+ existing sites, while supporting continued expansion.

Sagar says: “I look forward to working alongside The Gym Group’s exceptional team to accelerate growth, bringing our fantastic proposition to more communities and individuals.

"I'm also excited to be joining an organisation with a commitment to widening access to health and fitness," she said.

“Alison is a highly experienced commercial and marketing leader with a perfect blend of experience,” said CEO, Will Orr.

“Alison joins The Gym Group at an exciting time as we progress our Next Chapter growth strategy, while staying true to our core mission of breaking down barriers to fitness for all.”

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Latest news

The Gym Group appoints Alison Sagar as chief commercial officer to drive next phase of growth

The Gym Group has appointed a new chief commercial officer to drive growth
Marketing expert, Alison Sagar, previously worked at British Airways, Amex and Paypal
Sagar will lead on brand development, pricing and communications
TGG has plans to open 50 new sites within the next three years with a ROIC of 30 per cent

Having announced its intention to open 50 low cost gyms in the next three years, with a ROIC of 30 per cent, The Gym Group has appointed Alison Sagar as chief commercial officer to drive its plans forward.

With more than 30 years' experience in commercial marketing and strategy, Sagar has worked for British Airways, Booz Allen Hamilton, Amex and PayPal. Most recently, she served as chief marketing officer for two digital scale-ups, Snappy and Redpin.

In her new role at The Gym Group, Sagar will be responsible for all aspects of commercial growth, from brand development, marketing and communications strategy to pricing and revenue management.

As announced last week, when the company revealed its year-end results and Next Chapter strategy, a key focus going forward will be driving membership and revenue growth across 230+ existing sites, while supporting continued expansion.

Sagar says: “I look forward to working alongside The Gym Group’s exceptional team to accelerate growth, bringing our fantastic proposition to more communities and individuals.

"I'm also excited to be joining an organisation with a commitment to widening access to health and fitness," she said.

“Alison is a highly experienced commercial and marketing leader with a perfect blend of experience,” said CEO, Will Orr.

“Alison joins The Gym Group at an exciting time as we progress our Next Chapter growth strategy, while staying true to our core mission of breaking down barriers to fitness for all.”

Related news

The Gym Group revolutionises training for midlife women with industry-first programme

26 Feb 2024
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...

The Gym Group is first health club operator in the world to get Net-Zero targets SBTi approved

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Is now a golden moment for health and fitness operators to secure favourable leases as desirable anchor tenants? Kath Hudson asks the experts

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HCM promotional features
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The data in the asset management software is invaluable when we implement transformation projects at sites across our estate
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
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Sponsored
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HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
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The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
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HCM promotional features
HCM magazine
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HCM magazine
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I would say those results, along with the team’s total lack of complacency – their desire to keep improving – have been the two big highlights of my first year
HCM magazine
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Dr Jonathan Leary

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It was as though the whole world woke up at the same time
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Click on a catalogue to view it online
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FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
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Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
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Cryotherapy
Art of Cryo: Cryotherapy
Spa software
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Salt therapy products
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Snowroom
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Loughton, IG10
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Belvoir Castle
Property & Tenders
Diary dates
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Diary dates
10-12 May 2024
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Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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