Snowmaking specialists TechnoAlpin has partnered with Swarovski to create a 65sq m indoor snowfall experience at Austria’s Swarovski Crystal Worlds museum, one of the biggest tourist attractions in the country.

TechnoAlpin is known for providing snow for guest experiences in destination spas across Europe, but typically creates the snow by spraying cold compressed air and water in a room at night when it’s empty.

But it used new technology for the Swarovski installation to provide snow in a more gentle, natural manner, enabling guests to experience real snow falling.

“This installation is our first simulation of natural snowfall, a feat that took our engineers over two years to achieve," says CEO Erich Gummerer.

“It’s proven our team is ready for any challenge… Currently, we’re expanding to North America, bringing the wonder of snow to geographic locations that might never experience a natural snowfall!”

Swarovski is using the natural snowfall in its Chamber of Wonder which includes a Silent Light crystal tree designed by Alexander McQueen and Dutch designer Tord Boontje.

Boontje says: "Snowfall adds another natural dimension to this room. The dual approach is really exciting: what is real versus what is an illusion of nature? The ephemeral appeal of snow crystals is in direct contrast to Swarovski crystals, whose splendour lasts forever."

International sales manager for indoor snow, Lukas Dusini, also commented: “Snow can be used indoors in all its diversity. We're proud that after our positive experiences in Europe we're now bringing snow to America as an addition to cold applications also in the wellness sector.”