The neck and décolletagé are often considered areas on the body where signs of ageing show sooner than others due to thinner skin, fewer oil-producing glands and regular exposure to the sun.

Luxury Swiss skincare brand Swissline has created a new solution for this in the form of the Décolleté and Bust Beautifying Serum. The product joins the brand's signature Cell Shock Body range.

Swissline’s international brand director, Custodio d’Avo, explained: “Skincare shouldn’t stop at the chin, particularly as the delicate décolleté and bust areas are particularly prone to premature ageing.

“The Décolleté and Bust Beautifying Serum firms and smooths the skin decreasing the appearance of lines, wrinkles and crepe-iness.”

The brand has created the gel-serum to be used at home to extend the efficacy of medical or aesthetic treatments, or used on its own.

It’s been formulated with a minimal number of actives so as to respect the fragility of the décolleté and bust areas and ensure the safety of the product as it is intended to be applied to the bust.

The serum also features low-molecular weight elastin to deliver amino acids

and natural-occurring peptides deeper into the skin as well as higher molecular weight marine collage to provide line-filling and plumping effects.

Swissline revealed to Spa Business that it will launch an all-new spa ritual – the Cell Shock Décolleté and Bust Treatment – in Q3 of 2023 showcasing three new products.