Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up for FREE ezines & magazines
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News

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up for FREE ezines & magazines
Related news

Aggregation in Fitness report: one in five join a gym after using marketplace

10 Feb 2020
A white paper charting the effects of intermediary services – or aggregators – in the ...

Sweat 2019: boutique fitness sector still thriving and nowhere near 'breaking point'

26 Feb 2019
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News

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David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches,
Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore,
The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester –
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EMD UK
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1 - 15 of 11,261
Features
HCM research
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption
Features
Research
New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
Features
Design
Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
Features
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Features
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Duncan Jefford

Regional Director, Everyone Active
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In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
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We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
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Wattbike AtomX
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Join our tribe. Become powered by Wattbike. Read more
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Company profiles
Company profile: Precor
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Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
FunXtion International BV: Fitness equipment
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness software
Go Do.Fitness: Fitness software
Professional services
Deloitte UK: Professional services
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Diary dates
30-31 Oct 2020
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Diary dates
27-28 Nov 2020
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Diary dates
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Zimmer MedizinSysteme GmbH / icelab
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