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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up for FREE ezines & magazines
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Aaron Brooks-Thornett

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A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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I don’t see any reason why we couldn’t double the size of our European portfolio of david lloyd clubs over the next four years
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News

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up for FREE ezines & magazines
Related news

Aggregation in Fitness report: one in five join a gym after using marketplace

10 Feb 2020
A white paper charting the effects of intermediary services – or aggregators – in the ...

Sweat 2019: boutique fitness sector still thriving and nowhere near 'breaking point'

26 Feb 2019
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News

Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March
A new national campaign has been launched to encourage people to stay physically active at
ClassPass will begin offering its partners the opportunity to live-stream classes through its app and
SIBEC
SIBEC
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader
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Leading organisations in the physical activity sector have urged chancellor Rishi Sunak to provide urgent
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to
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Alliance Leisure
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Features
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Features
Ask the experts
Is the health and fitness industry more geared up to meet the needs of extroverts and overlooking more introverted customers? Kath Hudson investigates
Features
Policy
CIMSPA and UK Coaching are combining REPs and the CIMSPA Exercise and Fitness Directory. Tara Dillon, CEO of CIMSPA and Mark Gannon, CEO of UK Coaching, explain what it means for exercise professionals and employers
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Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
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Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
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Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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Fundamentally, customers don’t want choice, they just want exactly what they want Pine & Gilmore
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We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
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Dr Ollie Lawton

GP & clinical director for North Leamington Primary Care Network
In 20 years’ time, by helping our population to become fitter and healthier, projects like this can reduce our workload
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Juliu Horvath

Founder, Gyrotonic and Gyrokinesis methods
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Glen Hall

MD, Parkwood Leisure
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020, which takes place this month.
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
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Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Locking solutions
Ojmar: Locking solutions
Fitness equipment
TRX Training: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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