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Special ‘heart’ edition highlights ongoing reach of CACI Microlift
By Jason Holland
THe Swarovski ‘heart’ crystal version of the CACI Microlift
Launched in time for Valentine’s Day, a hand encrusted Swarovski ‘heart’ crystal version of the CACI Microlift is a new addition to the range.
Exclusive to Harrods, it features a Swarovski ‘red’ beating heart with more than 2,000 crystals and sold out within days of being launched. However, more have been produced but as they have been individually handcrafted, only in a very limited capacity.
Available at a number of spas, the standard edition CACI Microlift is also captivating more celebrity hearts, with supermodel Linda Evangelista and television presenters Donna Air, Anthea Turner and Phillip Schofield among those to endorse the portable, handheld device.
CACI Microlift can be used at home and thanks to a patented muscle firming action and microcurrent stimulation, it reduces wrinkles and minimises the appearance of fine lines, creating an unblemished look. The device is also designed to complement professional salon CACI treatments.
The celebrity endorsements are part of a successful media campaign devised to support the more than 500 salons and spas now stocking the product. According to the company, the salons have reported a 40 per cent increase in retail sales revenue since stocking the CACI Microlift device.
Company Details
CACI International
CACI International is an award-winning company with expertise in the beauty industry that spans two decades. It is the largest UK manufacturer and supplier of non-invasive aesthetic treatment systems and pioneers of the world acclaimed CACI non-surgical facelift system. CACI has built a firm reputation as an industry leader and innovator and CACI non-surgical facial toning technology is available in 101 countries and can be found at 10,000 of the world’s leading beauty salons, health clubs, destination spas and day spas.
CACI International’s continuing investment in research and development enables the brand to be at the forefront of new scientific technological breakthroughs and CACI treatment systems truly deliver visible and corrective results without the need for surgery or invasive procedures.
The dramatic results achieved using CACI technologies has attracted an impressive celebrity following that include Jennifer Lopez and Jennifer Aniston as fans that has created huge demand for CACI treatments and has made CACI businesses across the UK and internationally very successful. Media coverage has created unprecedented consumer awareness of the CACI brand.
The next generation of CACI treatment systems sets new standards in non-surgical treatment technology. With state of the art design, futuristic styling and incorporating the latest advancements in electronics, CACI International treatment systems lead the way in aesthetic treatment technology.
CACI International’s continuing investment in research and development enables the brand to be at the forefront of new scientific technological breakthroughs and CACI treatment systems truly deliver visible and corrective results without the need for surgery or invasive procedures.
The dramatic results achieved using CACI technologies has attracted an impressive celebrity following that include Jennifer Lopez and Jennifer Aniston as fans that has created huge demand for CACI treatments and has made CACI businesses across the UK and internationally very successful. Media coverage has created unprecedented consumer awareness of the CACI brand.
The next generation of CACI treatment systems sets new standards in non-surgical treatment technology. With state of the art design, futuristic styling and incorporating the latest advancements in electronics, CACI International treatment systems lead the way in aesthetic treatment technology.
Address
Unit 514, Centennial Avenue, Centennial Park, Elstree, Hertfordshire, WD6 3FGTelephone
+44 (0)20 8731 5678Website
www.caci-international.co.uk
Launched in time for Valentine’s Day, a hand encrusted
Swarovski ‘heart’ crystal version of the CACI Microlift is a new
addition to the range.
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