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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Smartwatches to dominate fitness technology: CES experts

Three quarters of online consumers are likely to purchase health and fitness technology in the next 12 months, with a third of these expected to buy a smartwatch, according to new research from the organisers of global consumer electronics and consumer technology tradeshow CES.

The Consumer Technology Association’s (CTA) latest study, Consumers’ Journey to Purchase: Health and Fitness found that smartwatches are becoming the wearable tech of choice for consumers, followed by fitness trackers, smart apparel and sleep trackers.

The burgeoning wearable tech market is expected to triple in value over the next 10 years, according to a research forecast by IDTechEx, with the arrival of the Apple Watch credited as helping to drive the smartwatch's growing popularity.

When it comes to requirements of a device, the new CTA report says that among fitness users, 61 per cent rank monitoring calories burned as the most important characteristic, followed by heart rate (52 per cent), steps taken (42 per cent), distance (34 per cent) and blood pressure (23 per cent).

Meanwhile, it seems word-of-mouth, especially from someone we trust, is the biggest influencer on purchase decisions. A suggestion from a friend or family member (44 per cent) is shown to be the main influence for purchasing health and fitness technology, followed by online suggestions (17 per cent), a medical professional (11 per cent), a corporate wellness programme (4 per cent) and a salesperson in-store (4 per cent).

Overall, the report notes that wearable tech is becoming increasingly effective in helping people to achieve their fitness goals and this is leading to segmentation as the market matures.

“The Consumer Technology Association’s qualitative and quantitative research distinctly shows health and fitness devices help consumers feel they’re more successful in setting personal fitness and health goals and tracking progress, and that their lives are improved by these devices,” said Steve Koenig, senior director of market research, CTA.

“Consumers’ planned purchases within this emerging category are emblematic of robust segmentation, as the industry strives to address multiple needs of the quantified self.”

Three quarters of online consumers are likely to purchase health and fitness technology in the next 12 months, with a third of these expected to buy a smartwatch, according to new research from the organisers of global consumer electronics and consumer technology tradeshow CES.
HAF,FIT,IND,RES,TEC
651075_402939.jpg
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CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM Magazine
Opinion
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
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Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
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Sponsored
Come join the party!
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Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
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As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
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As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
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promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
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Company profiles
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With our digital member solutions, branded app and branded virtual classes your clients can now ...
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Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Management software
fibodo Limited: Management software
Uniforms
Service Sport: Uniforms
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Smartwatches to dominate fitness technology: CES experts

Three quarters of online consumers are likely to purchase health and fitness technology in the next 12 months, with a third of these expected to buy a smartwatch, according to new research from the organisers of global consumer electronics and consumer technology tradeshow CES.

The Consumer Technology Association’s (CTA) latest study, Consumers’ Journey to Purchase: Health and Fitness found that smartwatches are becoming the wearable tech of choice for consumers, followed by fitness trackers, smart apparel and sleep trackers.

The burgeoning wearable tech market is expected to triple in value over the next 10 years, according to a research forecast by IDTechEx, with the arrival of the Apple Watch credited as helping to drive the smartwatch's growing popularity.

When it comes to requirements of a device, the new CTA report says that among fitness users, 61 per cent rank monitoring calories burned as the most important characteristic, followed by heart rate (52 per cent), steps taken (42 per cent), distance (34 per cent) and blood pressure (23 per cent).

Meanwhile, it seems word-of-mouth, especially from someone we trust, is the biggest influencer on purchase decisions. A suggestion from a friend or family member (44 per cent) is shown to be the main influence for purchasing health and fitness technology, followed by online suggestions (17 per cent), a medical professional (11 per cent), a corporate wellness programme (4 per cent) and a salesperson in-store (4 per cent).

Overall, the report notes that wearable tech is becoming increasingly effective in helping people to achieve their fitness goals and this is leading to segmentation as the market matures.

“The Consumer Technology Association’s qualitative and quantitative research distinctly shows health and fitness devices help consumers feel they’re more successful in setting personal fitness and health goals and tracking progress, and that their lives are improved by these devices,” said Steve Koenig, senior director of market research, CTA.

“Consumers’ planned purchases within this emerging category are emblematic of robust segmentation, as the industry strives to address multiple needs of the quantified self.”

Three quarters of online consumers are likely to purchase health and fitness technology in the next 12 months, with a third of these expected to buy a smartwatch, according to new research from the organisers of global consumer electronics and consumer technology tradeshow CES.
HAF,FIT,IND,RES,TEC
651075_402939.jpg

News

People with depression should be prescribed exercise and then monitored for the first 12 weeks
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing
Operating a further four weeks at reduced capacity will place serious pressure on English fitness
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council.
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry
JP Lennard
JP Lennard
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the
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Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following
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A £30m luxury leisure development scheme which has been more than a decade in the
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company
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The number of health club members returning to gyms since lockdown has beaten all expectations,
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of
David Lloyd Clubs has enrolled former Labour Party deputy leader Tom Watson to help raise
fibodo Limited
fibodo Limited
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HCM Magazine
Strength
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM Magazine
Opinion
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Sponsored
Come join the party!
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Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
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Physical activity gives structure and meaning to people’s lives, according to new research
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Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
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Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
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HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
HCM magazine
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
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When we questioned our customers on what they liked about The Claremont Club, they all mentioned that we were helping people who were in dire need
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Safe Space Lockers has extended its partnership with boutique fitness franchise TRIB3, in a new 10-site supplier agreement, following the recent installation at TRIB3 Edinburgh
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An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM magazine
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Management software
fibodo Limited: Management software
Uniforms
Service Sport: Uniforms
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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