Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.

Chosen for its huge potential in supporting the journey of merging health, wellbeing and technology trends, Power Plate will be available at Smartech in Selfridges’ London store.

Across the world, the importance of maintaining all forms of physical, mental and emotional care is now necessary more than ever.

Smartech is home to a range of health and fitness products that improve the lives of thousands of customers and aims to take their fitness and wellbeing to the next level.

Smartech’s immersive retail experience, where consumers are encouraged to try, play and discover the latest from the world’s top creators, offers the opportunity to explore the benefits of Power Plate’s whole body and targeted vibration technology, assisted by a dedicated team of specialists.

Available in the stores’ Home and Technology department, the Power Plate my7 is an advanced whole-body device with an integrated touchscreen and proMotion dynamic cables for limitless training options, coaching tips and exercise videos at your fingertips.

The Power Plate Move is a small and stylish addition to any home, with the same whole-body vibration technology for accelerated results in less time, as well as an array of proven health benefits such as improved circulation, pain relief, strength, mobility and weight control.

Completing the new line up, the Power Plate Pulse is a powerful, yet whisper-quiet, portable handheld massager that helps relax and rejuvenate tight and sore muscles or is perfect for use before and after a workout.

Rory McCloskey, partnerships manager at Smartech Retail Group comments: “We’ve seen incredible demand for our ever-growing fitness assortment as the UK spends more time working remotely, and as home fitness has become the new normal.

“This partnership with Powerplate is really exciting as it’ll allow us to continue to cater for increased consumer demand, providing individuals of all levels of fitness with more affordable, convenient, engaging and comfortable ways to keep fit at home.”

Kate Wilkinson, retail manager at Power Plate adds: “We’re delighted that through our partnership with Smartech, Power Plate will become more accessible to those seeking products to advance their journey of wellbeing.

“Research shows that Power Plate is a safe, effective and natural way to feel good – that’s why we’re trusted to bring our users' bodies into harmony - the place where optimal physical performance, health and wellness are all in balance and working together”.