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SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach
By Lauren Heath-Jones
SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons 4D, a new immersive attraction at Myrtle Beach in South Carolina.
The attraction, which is expected to premiere later this year, comprises of two iconic Springfield landmarks: The Aztec Theatre and the Kwik-E-Mart.
The Aztec Theatre includes a fully themed lobby and a theatre experience 'rich in detail' and takes guests on an exciting 4D adventure with The Simpson family.
The Kwik-E-Mart, which will soft-launch on Thursday 17 August, immerses visitors in Springfield's favourite convenience store, and offers a number of food and beverage options, including Springfield staples: Buzz Cola, Heat-Lamp Hot Dogs, Lard Lad Donuts and Squishees, as well as Simpsons merchandise.
Guests will also receive a premiere-style souvenir photo of themselves on the red carpet as they make their way into the attraction.
"We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves," said Michael Needham, founder and CEO of Simex-Iwerks Entertainment.
"Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe," Needham added.
Company Details
SimEx-Iwerks
SimEx-Iwerks is the leading innovator of immersive 3-D and 4-D Attractions and the exclusive distributor of the
industry's best selling film titles. Our company supports over 150 family-friendly attractions in more than 30 countries. Our attractions
entertain and educate over 100M people every year.
Address
511 King Street West, Suite 130, Toronto, Ontario M5V 1K4, CanadaTelephone
+1 416 597 1585Website
www.simex-iwerks.com
The Kwik-E-Mart immerses guests in Springfield's favourite convenience store
SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons
4D, a new
immersive attraction at Myrtle Beach in South Carolina.
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