GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

'Silver pound' a significant growth driver for public leisure

There is a major opportunity for the physical activity sector to grow the market
– Utku Toprakseven

Creating opportunities for older people to get physically active represents a major driver for growth in public leisure, according to new research.

A study by ukactive and the DataHub – based on nine million members and 246 million individual visits across 596 leisure centres over the past three years – shows that people aged 65 or older currently make up 12 per cent of leisure centre members, compared to 22 per cent of the population.

The Moving Communities: Active Leisure Trends 2019, published on 25 June, also reveals that while the proportion of older members has increased slightly over the past two years (from 7 per cent to 8 per cent), there is still major room for growth in attracting older customers.

Other key insights include that UK leisure members are more diverse than Britain in general, with ethnic minorities making up 26 per cent of leisure centre members – compared to 14 per cent of the general population.

Females continue to make up the majority of leisure centre members, growing by 1 per cent over the past year, to 54 per cent of members in 2019.

Swimming continues to remain the most popular activity, making up 42 per cent of visits, while aerobics and spin classes were the two most popular group workouts, making up 11 per cent of visits.

“The Moving Communities report offers unprecedented insight into the consumer habits and trends driving public leisure in the UK, allowing the sector to better understand the people they serve," ukactive acting CEO Huw Edwards said.

“As pressure mounts on the UK’s health and social care systems, it is vital that we get older people moving more, allowing them to lead healthier, happier lives in their later years.

“This report shows there is a major opportunity for the physical activity sector to grow the market and meet the needs of older people who are not as active as they should be.”

DataHub director Utku Toprakseven added: “Through analysis of activity data, operators can understand which sports and groups workouts can most effectively engage with this segment and which are most effective at generating social value in health and wellbeing.

“What is most important is that operators and the industry as a whole action this insight to develop an offer which serves the entire community and that we work collaboratively to move forward the national debate about the role sport and activity can play in achieving positive health and wellbeing outcomes.”

To download and read the full report, click here.

Creating opportunities for older people to get physically active represents a major driver for growth in public leisure, according to new research.
HAF,FIT,IND,PTS,RES,PUB,LCT
imagesX/THUMB342284_931787_580443.jpg
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Interview
David Lloyd Leisure has not only regained its pre-pandemic member numbers, it’s also seeking acquisitions, going hard on digital and continuing to upgrade its portfolio. Its CEO talks to Kate Cracknell
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

'Silver pound' a significant growth driver for public leisure

There is a major opportunity for the physical activity sector to grow the market
– Utku Toprakseven

Creating opportunities for older people to get physically active represents a major driver for growth in public leisure, according to new research.

A study by ukactive and the DataHub – based on nine million members and 246 million individual visits across 596 leisure centres over the past three years – shows that people aged 65 or older currently make up 12 per cent of leisure centre members, compared to 22 per cent of the population.

The Moving Communities: Active Leisure Trends 2019, published on 25 June, also reveals that while the proportion of older members has increased slightly over the past two years (from 7 per cent to 8 per cent), there is still major room for growth in attracting older customers.

Other key insights include that UK leisure members are more diverse than Britain in general, with ethnic minorities making up 26 per cent of leisure centre members – compared to 14 per cent of the general population.

Females continue to make up the majority of leisure centre members, growing by 1 per cent over the past year, to 54 per cent of members in 2019.

Swimming continues to remain the most popular activity, making up 42 per cent of visits, while aerobics and spin classes were the two most popular group workouts, making up 11 per cent of visits.

“The Moving Communities report offers unprecedented insight into the consumer habits and trends driving public leisure in the UK, allowing the sector to better understand the people they serve," ukactive acting CEO Huw Edwards said.

“As pressure mounts on the UK’s health and social care systems, it is vital that we get older people moving more, allowing them to lead healthier, happier lives in their later years.

“This report shows there is a major opportunity for the physical activity sector to grow the market and meet the needs of older people who are not as active as they should be.”

DataHub director Utku Toprakseven added: “Through analysis of activity data, operators can understand which sports and groups workouts can most effectively engage with this segment and which are most effective at generating social value in health and wellbeing.

“What is most important is that operators and the industry as a whole action this insight to develop an offer which serves the entire community and that we work collaboratively to move forward the national debate about the role sport and activity can play in achieving positive health and wellbeing outcomes.”

To download and read the full report, click here.

Creating opportunities for older people to get physically active represents a major driver for growth in public leisure, according to new research.
HAF,FIT,IND,PTS,RES,PUB,LCT
imagesX/THUMB342284_931787_580443.jpg

News

Temporary measures brought in to support businesses in the UK from insolvency during the pandemic
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture
In a major move against the gym market, Apple has revealed a number of upgrades
Physical activity professionals in England will soon be able to access free, one-to-one learning with
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.
An award celebrating outstanding individuals in the fitness sector is to be named in honour
Innovatise UK Ltd
Innovatise UK Ltd
Suffice to say that the pandemic has completely changed the way fitness professionals work and
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a
3d Leisure has acquired franchised studio operator Yourzone45 from Elms Fitness Group for an undisclosed
A new, one-day conference will create a platform for a debate on how the global
The Gym Group says it intends to exploit "the most favourable property market in its
Miha Bodytec GmbH
Miha Bodytec GmbH
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation
New data from the ukactive Research Institute shows that for every 100,000 visits to UK
The basal metabolic rate at which a body burns calories peaks at a much earlier
Rainer Schaller's RSG Group has set 20 September as the opening date for its first
Fitness is the world's most popular physical activity and more than 50 per cent of
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
“At least 40 per cent of all businesses will die in the next 10 years
Johnson Health Tech (JHT) has acquired its distributor, Matrix Fitness South Africa. Following the deal,
A consultation has been launched to review the current provision of fitness and leisure facilities
Les Mills
Les Mills
1 - 20 of 12,018
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Interview
David Lloyd Leisure has not only regained its pre-pandemic member numbers, it’s also seeking acquisitions, going hard on digital and continuing to upgrade its portfolio. Its CEO talks to Kate Cracknell
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM magazine
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM magazine
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM magazine
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM magazine
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
HCM magazine
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FIBO Exhibition
FIBO Exhibition