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Sensorial Journey of Carita: the latest in a long line-up of special events at Beautyworld Middle East 2017
By Lauren Heath-Jones
An innovative spa experience, taking customers through an unforgettable voyage of the five senses, is the latest new feature at Beautyworld Middle East 2017 ensuring visitors to the annual trade fair in Dubai come away feeling revitalised, empowered and informed.
The Sensorial Journey of Carita, designed by Centdegres Dubai, is a live spa where visitors will be offered a bespoke treatment involving the five senses with each touchpoint customised to their needs.
The journey begins with a drink made from detoxifying ingredients, before visitors are taken through six steps, including an introduction to Carita, one of the world’s most luxurious professional beauty brands, a personal consultation, and a facial treatment with the highly advanced Cinetic Lift Expert machine using LED, Ultrasound and Microcurrent technology.
Visitors are then introduced to Carita’s retail range, before they’re sent on their way with a treatment plan ensuring their skin remains invigorated, refined and illuminated.
Talya Cohen, the Business Unit Manager at L’Oréal Middle East, the owner of Carita, said: “Sensorial Journey at Beautyworld Middle East 2017 is a comprehensive initiation to re-enchant the customers’ experience through spa by creating memorable moments at each touchpoint and engaging the five senses,”
Gaelle Dore, General Manager of Centdegres Dubai, which developed the concept for the Sensorial Journey said: “Centdegres Dubai wanted to create a spa concept where one can use and enjoy their five senses in the true sense of the word, without disregarding any of them.”
Sensorial Journey is a new feature in the Professional Equipment, Spa and Wellness section of Beautyworld Middle East, which runs from 14-16 May 2017 at the Dubai International Convention and Exhibition Centre.
Beautyworld Middle East is the region’s largest exhibition for beauty products, hair, fragrances, and wellbeing, and will feature more than 1,500 exhibitors from 60 countries in its 22nd edition.
For more information about the show visit Beauty World
Contact us at here
Register your visit here
Company Details
Messe Frankfurt Middle East GmbH
Messe Frankfurt Middle East GmbH organises 9 focused trade shows and a series of conferences and workshops, offering a vast range of international industries the most professional platform for business in the wider region.
Address
P.O Box 26761, Dubai, UAETelephone
+49 69 75 75-0Website
www.messefrankfurtme.com
An innovative spa experience, taking customers
through an unforgettable voyage of the five senses, is
the latest new feature at Beautyworld Middle East
2017 .
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