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SATS launches customer experience initiative
SATS, the largest Nordic fitness chain with 117 centres in Sweden, Norway, Finland and Denmark, has launched a range of initiatives aimed at enhancing customer experience.
Focusing on the concept of 'Easy, Inspirational and Professional', a new logo, imagery and colour scheme complement an upgraded club design.
This has already been introduced at four clubs in Oslo - two new builds and two upgrades – with one, SATS Bislett, since selected as the best training centre in Oslo by Norway's leading business magazine, Kapital.
SATS has also introduced new programming - including Zumba, Piloxing, Training for Runners (indoor running class in conjunction with Nike), ReCycling (cycle class where members can donate their old training gear to charity), Parkour and Outdoor Running - and a new, eightweek small group training concept (weight loss, running and sports performance) led by a PT.
Class attendance for Q1 2011 is up 9 per cent of capacity year-on-year.
There's also a new iPhone app with information on training, nutrition and health, as well as booking functionality.