Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Rachel Gutter talks about how COVID-19 will change the places we live and work

We believe that this pandemic is going to fundamentally shift our relationships to the places and spaces where we live our lives. This is the biggest challenge of any of our lifetimes, but also the biggest opportunity
– Rachel Gutter, president, International Well Building Institute

The International WELL Building Institute (IWBI) is one of the foremost bodies when it comes to recognising how effectively the places we live ensure our health and wellbeing.

CLAD spoke to president Rachel Gutter about how this priority has taken centre stage.

IWBI was set up in 2014 with the aim of doing for people what LEED had done for sustainability, via its WELL Building Standard – the human-centric, wellness equivalent.

After meticulously piecing together the second version of its standard for launch in March 2020, the organisation was overtaken by the events of the COVID-19 pandemic.

"We had been in this massive multi-month sprint, all the way through public comment, all the way through multiple rounds and reviews with our advisories and with a select group of about 200 stakeholders," explained Gutter. "And on the night before the vote, I pulled our chief engineer aside, it was the same day we decided to close our offices in New York City, and I said, 'I feel like we have an obligation to press pause right now'."

Task force

Instead of launching the second version of its initiative, the IWBI pulled together a task force to explore how buildings, organisations and communities can tackle COVID-19 and other respiratory illnesses.

With time being of the essence, it will be convened for only a short time, but the intention is for it to provide practical outputs for everything from hand-washing, cleaning and ventilation to what happens when buildings are shut down for a long period, as well as to inform the new version of the WELL Building Standard.

Just a week after launching the task force, several hundred acceptance letters were being sent out to those that had stepped forward or otherwise been nominated to serve on it.

"It's a jaw-dropping number and it is so humbling," Gutter said. "I'm overwhelmed by not just the sheer volume of people, but the calibre of people who have raised their hands for this. They are doctors and researchers and governmental leaders and deep subject matter experts, building practitioners, facility managers, real estate executives and then super, super focused experts on anything from ergonomics to acoustics."

This tapping of expertise from across the spectrum is in stark contrast to much of the commentary that has been circulating in news outlets and on social media, which has been ill-sourced, speculative or just plain wrong.

As Gutter remarked, now more than ever, it's critical that the information we deal in be voraciously interrogated and accurate.

"Everybody is an expert right now," she said. "It's amazing to me, watching the webcasts go by, who is being positioned as an expert on workplace wellbeing, or work-from-home practices or even addressing trauma in the workforce; a lot of people who, quite frankly, don't understand the research and that's risky."

Badly prepared

There is also a recognition that we have, on the whole, been badly prepared for preventing a major health event like this, or indeed for dealing with the logistics of one as it plays out.

"Our fundamental issue here is that we haven't been understanding that our buildings and our communities can themselves be vehicles for public health. And we think that public health somehow is the job of a government, elected officials, city officials. No, public health is about the sum total of what our organisations do and are prepared for in a moment like this.

"The biggest thing that happened was that we found ourselves caught off guard, that most organisations were not adequately prepared for work-from-home scenarios, that most employees are not adequately educated on how to optimise work-from-home environments for productivity, but also for personal wellness."

If there's a silver lining to all of this, Gutter believes it's that we will be forced to think more carefully about the ways in which we live and work.

"We believe that this pandemic is going to fundamentally shift our relationships to the places and spaces where we live our lives," she said. "This is the biggest challenge of any of our lifetimes, but also the biggest opportunity. It's a call-to-action for all of us that places matter and that they can have a dramatic impact on our health, wellbeing and safety. Our homes, our schools, our hospitals, our places of work."

Tangible outputs

Drawing on the wealth of past research, experience and knowledge of the IWBI, Gutter sees three main tangible outputs arising from the pandemic.

"There will be a substantial uptick in the demand for third-party verified certifications for health and wellbeing – and not just of buildings, but of products as well. I think there's a lot in this scramble, as I'm sure you've seen in all the news coverage, of fake solutions or invalid solutions.

"Second, I think that we will profoundly change our relationship to remote working. I can't tell you how many of my mentors and other executives that are in my orbit but who are a generation or two apart from me are saying 'I've never been a fan of remote work, but it's actually kind of great, I can actually really see that it's working'. I think that's a kind of generational shift that perhaps this is prompting.

"And I think that the third and biggest change will be to the way that we consider our relationship to our physical environment. And I hope, hope, hope that that includes the planet; that it includes not just our indoor spaces, but a kind of reverence, respect and shift in the way that we view our relationship to our planet.

"We've always had this dependence, this interdependence - it's the air that we breathe, the water that we drink, the food that we eat, it's the crudest versions of shelter. All of these things are so fundamental to our survival and, in our best moments, to our ability to thrive."

"I hope it is the beginning of the revolution that we've been looking for, around broader topics of sustainability," said Gutter.

"It's time for us to start talking about human health and planetary health for what they are, which is fundamentally inextricable and fragile."

As part its response to the COVID-19 pandemic, the IWBI is offering a free webcast series focusing on how buildings, communities and organisations can support our health and wellbeing, its WELL Accredited Professional (AP) exam at a reduced price and a free five-part virtual training series as preparation for the exam.

The International WELL Building Institute (IWBI) is one of the foremost bodies when it comes to recognising how effectively the places we live ensure our health and wellbeing.
CLD,PRO,ARC,DES,DEV,INV
2020/THUMB345334_660494_313539.jpg
Latest News
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch ...
Latest News
Girls in the UK are missing out on 280 million hours of sport every year ...
Latest News
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
HCM magazine
Lisa Starr tries the Ammortal Chamber to see whether layering 10 modalities into one experience really delivers more
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Physical
Passionate about our customers’ success, Physical designs, sources and supplies industry-leading, high-quality products that help ...
Company profiles
Company profile: CET CryoSpas
CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Fitbench press release: Fitbench unlocks the power of every square metre with Fitrack
Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitrack, a multi-person, multifunctional training system that transforms underutilised gym space into a complete small group training destination.
Featured press releases
Precor Fitness Ltd press release: BH Live partners with Precor, transforming the Mountbatten Leisure Centre Gym
Alongside Precor, BH Live, the registered charity and social enterprise operating sport and leisure facilities across southern England, has completed a major refurbishment of the gym at Mountbatten Leisure Centre in Portsmouth as a part of a £750,000 inve
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Rachel Gutter talks about how COVID-19 will change the places we live and work

We believe that this pandemic is going to fundamentally shift our relationships to the places and spaces where we live our lives. This is the biggest challenge of any of our lifetimes, but also the biggest opportunity
– Rachel Gutter, president, International Well Building Institute

The International WELL Building Institute (IWBI) is one of the foremost bodies when it comes to recognising how effectively the places we live ensure our health and wellbeing.

CLAD spoke to president Rachel Gutter about how this priority has taken centre stage.

IWBI was set up in 2014 with the aim of doing for people what LEED had done for sustainability, via its WELL Building Standard – the human-centric, wellness equivalent.

After meticulously piecing together the second version of its standard for launch in March 2020, the organisation was overtaken by the events of the COVID-19 pandemic.

"We had been in this massive multi-month sprint, all the way through public comment, all the way through multiple rounds and reviews with our advisories and with a select group of about 200 stakeholders," explained Gutter. "And on the night before the vote, I pulled our chief engineer aside, it was the same day we decided to close our offices in New York City, and I said, 'I feel like we have an obligation to press pause right now'."

Task force

Instead of launching the second version of its initiative, the IWBI pulled together a task force to explore how buildings, organisations and communities can tackle COVID-19 and other respiratory illnesses.

With time being of the essence, it will be convened for only a short time, but the intention is for it to provide practical outputs for everything from hand-washing, cleaning and ventilation to what happens when buildings are shut down for a long period, as well as to inform the new version of the WELL Building Standard.

Just a week after launching the task force, several hundred acceptance letters were being sent out to those that had stepped forward or otherwise been nominated to serve on it.

"It's a jaw-dropping number and it is so humbling," Gutter said. "I'm overwhelmed by not just the sheer volume of people, but the calibre of people who have raised their hands for this. They are doctors and researchers and governmental leaders and deep subject matter experts, building practitioners, facility managers, real estate executives and then super, super focused experts on anything from ergonomics to acoustics."

This tapping of expertise from across the spectrum is in stark contrast to much of the commentary that has been circulating in news outlets and on social media, which has been ill-sourced, speculative or just plain wrong.

As Gutter remarked, now more than ever, it's critical that the information we deal in be voraciously interrogated and accurate.

"Everybody is an expert right now," she said. "It's amazing to me, watching the webcasts go by, who is being positioned as an expert on workplace wellbeing, or work-from-home practices or even addressing trauma in the workforce; a lot of people who, quite frankly, don't understand the research and that's risky."

Badly prepared

There is also a recognition that we have, on the whole, been badly prepared for preventing a major health event like this, or indeed for dealing with the logistics of one as it plays out.

"Our fundamental issue here is that we haven't been understanding that our buildings and our communities can themselves be vehicles for public health. And we think that public health somehow is the job of a government, elected officials, city officials. No, public health is about the sum total of what our organisations do and are prepared for in a moment like this.

"The biggest thing that happened was that we found ourselves caught off guard, that most organisations were not adequately prepared for work-from-home scenarios, that most employees are not adequately educated on how to optimise work-from-home environments for productivity, but also for personal wellness."

If there's a silver lining to all of this, Gutter believes it's that we will be forced to think more carefully about the ways in which we live and work.

"We believe that this pandemic is going to fundamentally shift our relationships to the places and spaces where we live our lives," she said. "This is the biggest challenge of any of our lifetimes, but also the biggest opportunity. It's a call-to-action for all of us that places matter and that they can have a dramatic impact on our health, wellbeing and safety. Our homes, our schools, our hospitals, our places of work."

Tangible outputs

Drawing on the wealth of past research, experience and knowledge of the IWBI, Gutter sees three main tangible outputs arising from the pandemic.

"There will be a substantial uptick in the demand for third-party verified certifications for health and wellbeing – and not just of buildings, but of products as well. I think there's a lot in this scramble, as I'm sure you've seen in all the news coverage, of fake solutions or invalid solutions.

"Second, I think that we will profoundly change our relationship to remote working. I can't tell you how many of my mentors and other executives that are in my orbit but who are a generation or two apart from me are saying 'I've never been a fan of remote work, but it's actually kind of great, I can actually really see that it's working'. I think that's a kind of generational shift that perhaps this is prompting.

"And I think that the third and biggest change will be to the way that we consider our relationship to our physical environment. And I hope, hope, hope that that includes the planet; that it includes not just our indoor spaces, but a kind of reverence, respect and shift in the way that we view our relationship to our planet.

"We've always had this dependence, this interdependence - it's the air that we breathe, the water that we drink, the food that we eat, it's the crudest versions of shelter. All of these things are so fundamental to our survival and, in our best moments, to our ability to thrive."

"I hope it is the beginning of the revolution that we've been looking for, around broader topics of sustainability," said Gutter.

"It's time for us to start talking about human health and planetary health for what they are, which is fundamentally inextricable and fragile."

As part its response to the COVID-19 pandemic, the IWBI is offering a free webcast series focusing on how buildings, communities and organisations can support our health and wellbeing, its WELL Accredited Professional (AP) exam at a reduced price and a free five-part virtual training series as preparation for the exam.

The International WELL Building Institute (IWBI) is one of the foremost bodies when it comes to recognising how effectively the places we live ensure our health and wellbeing.
CLD,PRO,ARC,DES,DEV,INV
2020/THUMB345334_660494_313539.jpg

Latest news

The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch
Girls in the UK are missing out on 280 million hours of sport every year
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines:
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
Panatta brought together four of the most influential figures in bodybuilding history on the stage
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
Hyrox has announced it will be working with a second charity in the upcoming season
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
1 - 20 of 12,300
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
HCM magazine
Lisa Starr tries the Ammortal Chamber to see whether layering 10 modalities into one experience really delivers more
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
HCM magazine
A new report puts physical activity at the heart of healthcare, says Muir Gray
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry about the launch of Run X in partnership with Technogym
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Physical
Passionate about our customers’ success, Physical designs, sources and supplies industry-leading, high-quality products that help ...
Company profiles
Company profile: CET CryoSpas
CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Fitbench press release: Fitbench unlocks the power of every square metre with Fitrack
Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitrack, a multi-person, multifunctional training system that transforms underutilised gym space into a complete small group training destination.
Featured press releases
Precor Fitness Ltd press release: BH Live partners with Precor, transforming the Mountbatten Leisure Centre Gym
Alongside Precor, BH Live, the registered charity and social enterprise operating sport and leisure facilities across southern England, has completed a major refurbishment of the gym at Mountbatten Leisure Centre in Portsmouth as a part of a £750,000 inve
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites