Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Pure Gym research ranks countries by cost of staying healthy

Denmark has been identified as the cheapest country in which to live a healthy life
A new study from Pure Gym, using Numbeo analytics, looked at 100 countries worldwide
Assessing things such as the cost of healthy foods and gym membership, the study also took into consideration average earnings
Europe dominated the affordability list, with seven countries in the top 10

Denmark has been identified as the cheapest country in the world to live a healthy life, according to a new study.

Research by Pure Gym using Numbeo analytics (www.numbeo.com/cost-of-living) investigated close to 100 countries worldwide, looking at the average costs of basic healthy food items from the five main food groups, in addition to things such as the average price of a gym membership and the cost of activewear.

The costs were then weighted against national average earnings in each location to reveal how affordable it is to follow a healthy lifestyle, within each country.

Regularly heralded as one of the happiest places on earth – and with capital city Copenhagen already being declared the world’s healthiest – Denmark's top spot is, perhaps, no surprise.

While the Nordic country was crowned the most affordable place on the planet to stay fit and healthy, Iran – with a low average income but incredibly high healthy living costs – was at the other end of the scale, deemed the most expensive location to maintain healthy habits.

Denmark beat the likes of US, Switzerland and Australia for the title – all countries which have comparatively low costs of keeping healthy, with favourable prices of fresh produce and monthly gym memberships when compared to average earnings

Europe dominated the top 10, with seven countries featuring in the most affordable countries to keep healthy. The UK was placed seventh.

The results of the study somewhat mirror the The Bloomberg Global Health Index, which ranks the healthiest (and unhealthiest) countries in the world.

European countries also dominate the Bloomberg index, holding six of the top 10 spots.

However, the Bloomberg top 10 only includes two of the countries on the Pure Gym list – Switzerland and Australia.

Pure Gym's Stephen Rowe said: “Keeping fit and healthy, both in our diets and our exercise routines, is an important part of a well-rounded lifestyle that can also have huge benefits for our mental wellbeing.

"With the New Year fast approaching and many people often using this time to re-evaluate their lifestyles and introduce healthy habits, it felt like the ideal time to look at which countries are more affordable than others to keep fit and healthy.

"And while within the UK alone some locations can be more costly than others, there are always ways to stay healthy, even when on a budget."

The Pure Gym 10 most affordable countries to keep healthy are:

Denmark

USASwitzerland

AustraliaGermany

NetherlandsUnited Kingdom

CanadaIreland

Sweden

Pure Gym also recently published an associated blog post giving healthy living tips.

Related news

PureGym wins UK health and fitness app of the year award

22 Nov 2021
The PureGym app has been named the Health and Fitness App of the Year at ...

338 new gyms have opened in the UK since March 2019, in spite of the pandemic

13 Nov 2021
Eight of the top 20 private health club operators in the UK have grown their ...

What stops women and girls exercising? A new guide tackles causes such as fear of judgement and sexual harassment

10 Nov 2021
A new guide has been published to give health clubs, gyms and leisure centres in ...
Denmark has been identified as the cheapest country in the world to live a healthy life, according to a new study.
HAF,FIT,IND,PTS,RES
2021/THUMB348884_211489_974749.jpg
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Latest News
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Company profiles
Company profile: Absolute Performance
Absolute Performance is one of the UK’s leading gym design and installation companies. We install ...
Company profiles
Company profile: ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Are they Fit for Office? UK Active and Technogym throw down the gauntlet to MPs
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
Featured press releases
Innerva press release: Lex Leisure’s power-assisted exercise suite smashes targets in record time
Crook Log Leisure Centre has more than doubled the membership target for its new power- assisted exercise suite in less than six months.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Pure Gym research ranks countries by cost of staying healthy

Denmark has been identified as the cheapest country in which to live a healthy life
A new study from Pure Gym, using Numbeo analytics, looked at 100 countries worldwide
Assessing things such as the cost of healthy foods and gym membership, the study also took into consideration average earnings
Europe dominated the affordability list, with seven countries in the top 10

Denmark has been identified as the cheapest country in the world to live a healthy life, according to a new study.

Research by Pure Gym using Numbeo analytics (www.numbeo.com/cost-of-living) investigated close to 100 countries worldwide, looking at the average costs of basic healthy food items from the five main food groups, in addition to things such as the average price of a gym membership and the cost of activewear.

The costs were then weighted against national average earnings in each location to reveal how affordable it is to follow a healthy lifestyle, within each country.

Regularly heralded as one of the happiest places on earth – and with capital city Copenhagen already being declared the world’s healthiest – Denmark's top spot is, perhaps, no surprise.

While the Nordic country was crowned the most affordable place on the planet to stay fit and healthy, Iran – with a low average income but incredibly high healthy living costs – was at the other end of the scale, deemed the most expensive location to maintain healthy habits.

Denmark beat the likes of US, Switzerland and Australia for the title – all countries which have comparatively low costs of keeping healthy, with favourable prices of fresh produce and monthly gym memberships when compared to average earnings

Europe dominated the top 10, with seven countries featuring in the most affordable countries to keep healthy. The UK was placed seventh.

The results of the study somewhat mirror the The Bloomberg Global Health Index, which ranks the healthiest (and unhealthiest) countries in the world.

European countries also dominate the Bloomberg index, holding six of the top 10 spots.

However, the Bloomberg top 10 only includes two of the countries on the Pure Gym list – Switzerland and Australia.

Pure Gym's Stephen Rowe said: “Keeping fit and healthy, both in our diets and our exercise routines, is an important part of a well-rounded lifestyle that can also have huge benefits for our mental wellbeing.

"With the New Year fast approaching and many people often using this time to re-evaluate their lifestyles and introduce healthy habits, it felt like the ideal time to look at which countries are more affordable than others to keep fit and healthy.

"And while within the UK alone some locations can be more costly than others, there are always ways to stay healthy, even when on a budget."

The Pure Gym 10 most affordable countries to keep healthy are:

Denmark

USASwitzerland

AustraliaGermany

NetherlandsUnited Kingdom

CanadaIreland

Sweden

Pure Gym also recently published an associated blog post giving healthy living tips.

Related news

PureGym wins UK health and fitness app of the year award

22 Nov 2021
The PureGym app has been named the Health and Fitness App of the Year at ...

338 new gyms have opened in the UK since March 2019, in spite of the pandemic

13 Nov 2021
Eight of the top 20 private health club operators in the UK have grown their ...

What stops women and girls exercising? A new guide tackles causes such as fear of judgement and sexual harassment

10 Nov 2021
A new guide has been published to give health clubs, gyms and leisure centres in ...
Denmark has been identified as the cheapest country in the world to live a healthy life, according to a new study.
HAF,FIT,IND,PTS,RES
2021/THUMB348884_211489_974749.jpg

Latest news

Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,

PureGym is encouraging people to step away from their screens and go for a walk,
Global Wellness Summit
Global Wellness Summit
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a
Everlast Gyms' York site has reopened following a refurbishment to bring it up to the
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that
A contrast therapy and breathwork facility called Reset has opened in Islington, London, in the
Xplor Fitness & Leisure
Xplor Fitness & Leisure
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across
Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring
UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver
Luxury members’ club Tramp has expanded into the fitness, health and wellness sector with the
GCC gym operator, Gymnation, has secured a $100 million private credit facility from HPS Investment
Fitness Worx Gyms has confirmed work is underway on its 10th site, which will open
Elevate Arena
Elevate Arena
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Aimed at consumers who are prioritising longevity and recovery, The Club provides an alternative way
Nuffield Health’s free programmes delivered social value of £166 million in 2025 and the company
1 - 20 of 12,300
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Designing multi-functional spaces can lead to fewer bottlenecks at peak times. Julie Cramer investigates the latest kit and inspiring installations
HCM magazine
Consolidation, specialisation and shifting consumer behaviours are reshaping the sector, say Deloitte and EuropeActive
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Company profiles
Company profile: Absolute Performance
Absolute Performance is one of the UK’s leading gym design and installation companies. We install ...
Company profiles
Company profile: ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Are they Fit for Office? UK Active and Technogym throw down the gauntlet to MPs
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
Featured press releases
Innerva press release: Lex Leisure’s power-assisted exercise suite smashes targets in record time
Crook Log Leisure Centre has more than doubled the membership target for its new power- assisted exercise suite in less than six months.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills
Partner sites