The Portman Group, representing Britain's drink manufacturers, has launched its first national advertising campaign to endeavour to cut drunkenness in young people. The campaign targets 18-24 year old drinkers using poster and radio advertising to flag up the risks they run by excessive drinking. The Group's aim is to change the image of drunkenness and the culture of excess around alcohol in Britain. Director of the Portman Group, Jean Coussins, says it is a tough message to get across, but believes getting drunk should be as socially unacceptable as drink-driving: Occasional excesses are part of a normal learning curve, but our research shows that a million young adults are drinking regularly just to get drunk. Welcoming the new campaign, Health Minister Gisela Stuart MP says drunkenness poses many problems: Accidents, violent crime, unprotected sex and ill-health are all more likely when drinkers go too far. Members of the The Portman Group include Allied Domecq, Interbrew UK, Scottish and Newcastle and Seagram.