Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Nespresso Professional UK
Nespresso Professional UK
Nespresso Professional UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Secure your spot now
Super early bird ends in

features

Tech: Fully integrated

From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings

Published in Health Club Management 2024 issue 5
ABC Fitness has partnered with Les Mills to enable operators to deliver virtual classes / photo: LES MILLS / Finn Cochran
ABC Fitness has partnered with Les Mills to enable operators to deliver virtual classes / photo: LES MILLS / Finn Cochran
Kelly Card
ABC Fitness
Kelly Card / photo: ABC Fitness

We partner with technology providers, continually expanding our integration offerings to meet evolving industry needs and working within our customer’s technology stack.

From chatbots to marketing, we’ve seen an increased variety in how our clients approach their online presence. One area we’ve seen interest in is providing a virtual fitness experience, which we offer through our integration with Les Mills.

While we provide marketing, sales and CRM support through our own tools, we also integrate with companies such as Sweti Marketing for improved digital marketing and execution. We’ve adapted our offerings to include integration for wearable technology, allowing our customers to leverage devices to provide personalised workout experiences and track member progress.

The advancement of AI is another area we’re staying ahead of – we currently use this technology to support our customers with faster, more efficient churn prediction. Additionally, from a staff management perspective, we’re watching how we help companies integrate their internal management systems.

We’ve seen interest in providing a virtual fitness experience, which we offer through our integration with Les Mills
Daniel Wischer
Magicline (Sport Alliance)
Daniel Wischer / photo: Magicline

We’ve developed a platform which facilitates integration with 80 industry partners through an open API.

These integrations enable automated processes and more efficient management. For example, partnerships with companies such as Egym, Seca, Urban Sports Club, Milon and Gympass allow for streamlined workflows, automated training plans, member communication and marketing tools. These automations not only enhance operational efficiency, but also increase member satisfaction.

Two examples illustrate the benefits: the seamless course management and booking enabled by the integration with Urban Sports Club and the lead management and customer retention improvements facilitated by the interface with ClubPlanner. These eliminate manual effort, allowing trainers to focus on core competencies while enhancing the member experience.

We’ve revamped our website to include a marketplace showcasing partner integrations. Interested parties can access detailed information about integrations and their benefits, empowering operators to tailor their software solutions to meet their operational needs.

• Sport Alliance has acquired PerfectGym. Together, the new entity services 14 of Europe’s top 30 operators, a total of 130 chains internationally in 55 countries and 10,000 facilities globally.The acquisition was backed by PSG Equity.

Interested parties can easily access detailed information about each integration and its benefits
Sport Alliance has integrated its Magicline software with multiple partners / photo: Magicline
Sean Dollery
EZFacility
Sean Dollery

Operators in the fitness industry are primarily demanding integrations with card payment providers for ecommerce transactions.

We’ve responded to this demand by introducing integrated card payment services, as we anticipated the growing preference for this payment method. By staying ahead of the curve, we provided our clients with the option of integrated card payments early on, enabling them to adapt as the popularity of card payments surged.

We’ve also evolved our card payment service in line with developments to the EZFacility product, ensuring clients benefit from an all-in-one solution that caters to their changing requirements. This includes integration with PDQ machines, enabling operators to process card-present transactions efficiently. We’ve forged a partnership with Clover, a payment processing provider, enabling our customers to get competitive transaction rates.

Mobile phone app integration ranks as a close second in terms of operator demand. To address this, EZFacility offers a branded app service that delivers a presence across iOS and Android platforms. The app integrates with EZFacility, facilitating two-way real-time updates for member sign-ups and class bookings. Marketing tools integrated into the app enable operators to communicate with their members, whether through universal announcements or targeted promotions based on member preferences and behaviour.

We’ve enabled our customers to adapt seamlessly as the popularity of card payments surged
EZFacility is offering card payment integrations / photo: Shutterstock / pio3
The app can be white-labelled / Photo: EZFacility
Joanna Walker
Xplor Gym
Joanna Walker / Photo: Xplor Gym

Data is a valuable business asset and we’re seeing operators look for integrations that boost the value of that asset, so when we’re reviewing opportunities to integrate with potential partners, we look to understand how an integration will enhance data for our customers.

Top priority is always making sure the data available to customers is accurate, up-to-date and as complete as possible. We look for integrations that give customers access to more data while making it easier for customers to effectively interpret and act on it within their all-in-one gym management software solution.

To help operators get more from their data, we recommend making use of our integration with business intelligence system FitnessKPI. Using the data available within our software, the integration helps operators track business performance. Operators are alerted to changes and presented with suggested actions to take.

FitnessKPI uses AI to make predictions and help operators analyse performance and as well as predicting future business performance, the technology identifies members most likely to cancel in the next three months. The integration also lets operators quickly make smart decisions that are informed by accurate, complete data. This eliminates the need to make flawed decisions based on intuition and powers better results.

We look for integrations that will give our customers access to more data
Customer insight is a valuable tool for operators says Walker / photo: Shutterstock / Gutesa
https://www.leisureopportunities.co.uk/images/2024/619539_396011.jpg
From member payments to virtual classes, the latest software integrations can take health and fitness operations to the next level. Providers tells us about their most in-demand offerings
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
HCM magazine
In Belgium, one in 10 people is diabetic or pre-diabetic, so we decided to address this group with interventions for World Diabetes Day
HCM magazine
AI has the potential to support people in making healthy lifestyle changes if its algorithms can be updated to understand the different stages of motivation, as Jodi Heckel reports
HCM magazine
When retailer, the €11 billion-a-year Colruyt Group, decided to get into the health club market, the plan was to fully integrate its entire business using customer insight data. The results are remarkable
HCM magazine
Steph Eaves looks at how health assessment devices are evolving to keep up with industry trends
HCM promotional features
Sponsored
The practice of prolonging the life of gym equipment through careful refurbishment is gaining traction
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Latest News
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in ...
Latest News
According to a year-long study, offering financial incentives to people to encourage them to lose ...
Latest News
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the ...
Latest News
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique ...
Latest News
The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, ...
Latest News
With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the ...
Latest News
More than 20 organisations have joined together in the UK to form the Swim Alliance, ...
Latest News
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating ...
Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Company profiles
Company profile: Keepme
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
Supplier Showcases
Supplier showcase - Jon Williams
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media UK partners with Your Personal Training to expand rewards platform to PT clients
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
Featured press releases
ABC Trainerize press release: How RockBox Fitness is energizing members with fitness challenges powered by ABC Trainerize
RockBox Fitness, a leading franchise known for its dynamic boxing-based fitness classes, has revolutionized member engagement with a new partnership with ABC Fitness and the implementation of ABC Trainerize throughout its franchise network.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates

features

Tech: Fully integrated

From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings

Published in Health Club Management 2024 issue 5
ABC Fitness has partnered with Les Mills to enable operators to deliver virtual classes / photo: LES MILLS / Finn Cochran
ABC Fitness has partnered with Les Mills to enable operators to deliver virtual classes / photo: LES MILLS / Finn Cochran
Kelly Card
ABC Fitness
Kelly Card / photo: ABC Fitness

We partner with technology providers, continually expanding our integration offerings to meet evolving industry needs and working within our customer’s technology stack.

From chatbots to marketing, we’ve seen an increased variety in how our clients approach their online presence. One area we’ve seen interest in is providing a virtual fitness experience, which we offer through our integration with Les Mills.

While we provide marketing, sales and CRM support through our own tools, we also integrate with companies such as Sweti Marketing for improved digital marketing and execution. We’ve adapted our offerings to include integration for wearable technology, allowing our customers to leverage devices to provide personalised workout experiences and track member progress.

The advancement of AI is another area we’re staying ahead of – we currently use this technology to support our customers with faster, more efficient churn prediction. Additionally, from a staff management perspective, we’re watching how we help companies integrate their internal management systems.

We’ve seen interest in providing a virtual fitness experience, which we offer through our integration with Les Mills
Daniel Wischer
Magicline (Sport Alliance)
Daniel Wischer / photo: Magicline

We’ve developed a platform which facilitates integration with 80 industry partners through an open API.

These integrations enable automated processes and more efficient management. For example, partnerships with companies such as Egym, Seca, Urban Sports Club, Milon and Gympass allow for streamlined workflows, automated training plans, member communication and marketing tools. These automations not only enhance operational efficiency, but also increase member satisfaction.

Two examples illustrate the benefits: the seamless course management and booking enabled by the integration with Urban Sports Club and the lead management and customer retention improvements facilitated by the interface with ClubPlanner. These eliminate manual effort, allowing trainers to focus on core competencies while enhancing the member experience.

We’ve revamped our website to include a marketplace showcasing partner integrations. Interested parties can access detailed information about integrations and their benefits, empowering operators to tailor their software solutions to meet their operational needs.

• Sport Alliance has acquired PerfectGym. Together, the new entity services 14 of Europe’s top 30 operators, a total of 130 chains internationally in 55 countries and 10,000 facilities globally.The acquisition was backed by PSG Equity.

Interested parties can easily access detailed information about each integration and its benefits
Sport Alliance has integrated its Magicline software with multiple partners / photo: Magicline
Sean Dollery
EZFacility
Sean Dollery

Operators in the fitness industry are primarily demanding integrations with card payment providers for ecommerce transactions.

We’ve responded to this demand by introducing integrated card payment services, as we anticipated the growing preference for this payment method. By staying ahead of the curve, we provided our clients with the option of integrated card payments early on, enabling them to adapt as the popularity of card payments surged.

We’ve also evolved our card payment service in line with developments to the EZFacility product, ensuring clients benefit from an all-in-one solution that caters to their changing requirements. This includes integration with PDQ machines, enabling operators to process card-present transactions efficiently. We’ve forged a partnership with Clover, a payment processing provider, enabling our customers to get competitive transaction rates.

Mobile phone app integration ranks as a close second in terms of operator demand. To address this, EZFacility offers a branded app service that delivers a presence across iOS and Android platforms. The app integrates with EZFacility, facilitating two-way real-time updates for member sign-ups and class bookings. Marketing tools integrated into the app enable operators to communicate with their members, whether through universal announcements or targeted promotions based on member preferences and behaviour.

We’ve enabled our customers to adapt seamlessly as the popularity of card payments surged
EZFacility is offering card payment integrations / photo: Shutterstock / pio3
The app can be white-labelled / Photo: EZFacility
Joanna Walker
Xplor Gym
Joanna Walker / Photo: Xplor Gym

Data is a valuable business asset and we’re seeing operators look for integrations that boost the value of that asset, so when we’re reviewing opportunities to integrate with potential partners, we look to understand how an integration will enhance data for our customers.

Top priority is always making sure the data available to customers is accurate, up-to-date and as complete as possible. We look for integrations that give customers access to more data while making it easier for customers to effectively interpret and act on it within their all-in-one gym management software solution.

To help operators get more from their data, we recommend making use of our integration with business intelligence system FitnessKPI. Using the data available within our software, the integration helps operators track business performance. Operators are alerted to changes and presented with suggested actions to take.

FitnessKPI uses AI to make predictions and help operators analyse performance and as well as predicting future business performance, the technology identifies members most likely to cancel in the next three months. The integration also lets operators quickly make smart decisions that are informed by accurate, complete data. This eliminates the need to make flawed decisions based on intuition and powers better results.

We look for integrations that will give our customers access to more data
Customer insight is a valuable tool for operators says Walker / photo: Shutterstock / Gutesa
https://www.leisureopportunities.co.uk/images/2024/619539_396011.jpg
From member payments to virtual classes, the latest software integrations can take health and fitness operations to the next level. Providers tells us about their most in-demand offerings
Latest News
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in ...
Latest News
According to a year-long study, offering financial incentives to people to encourage them to lose ...
Latest News
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the ...
Latest News
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique ...
Latest News
The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, ...
Latest News
With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the ...
Latest News
More than 20 organisations have joined together in the UK to form the Swim Alliance, ...
Latest News
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating ...
Latest News
German health and fitness operator, LifeFit Group, has found a new investor – Waterland Private ...
Latest News
More than 200 organisations and athletes in the UK have signed an open letter to ...
Latest News
Diversity, equity and inclusion in the European fitness industry is examined in a new report ...
Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Company profiles
Company profile: Keepme
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
Supplier Showcases
Supplier showcase - Jon Williams
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media UK partners with Your Personal Training to expand rewards platform to PT clients
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
Featured press releases
ABC Trainerize press release: How RockBox Fitness is energizing members with fitness challenges powered by ABC Trainerize
RockBox Fitness, a leading franchise known for its dynamic boxing-based fitness classes, has revolutionized member engagement with a new partnership with ABC Fitness and the implementation of ABC Trainerize throughout its franchise network.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Nespresso Professional UK
Nespresso Professional UK
Partner sites