Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
BLK BOX
BLK BOX
BLK BOX
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

Latest news

Pedro and Connie Ruiz sell VivaFit and Personal20 to Balance Company

Pedro and Constance Ruiz, who founded VivaFit in 2002 and the Personal20 EMS concept in 2015, have sold to Balance Company.
The deal takes Balance Company's portfolio to 61 locations in five countries
Balance Company CEO, Pedro Simão, told HCM he plans to accelerate expansion by franchising, aiming for 70 locations and €25m turnover by the end of 2023

Pedro Simão, CEO of Balance Company, says the company has acquired a 100 per cent shareholding in international franchise brands VivaFit and Personal 20 from founders Pedro Ruiz and Connie Ruiz for an undisclosed amount.

VivaFit is a brand of boutique gym for women, while Personal20 is a boutique EMS studio concept. VivaFit was founded in 2002 and grew via franchising into a number of countries, including Portugal, Spain, Singapore, India, Saudi Arabia, Taiwan, Kazakhstan, Abu Dhabi, Oman and Indonesia.

Balance Company already has a network 16 gyms (13 in Portugal and three further afield) and eight studios (seven in Portugal and one in Abu Dhabi).

Following this acquisition, Balance Company now operates five brands – FitnessFactory, Balance Club, FT30, Vivafit and Personal20, in 61 locations – in five countries (Portugal, Spain, Uruguay, UAE and India).

Simão told HCM the company plans to invest heavily in franchising to drive expansion, saying: “We want to continue doing what we have always been passionate about: democratising fitness, but now we won’t just be growing the brands we founded – with the purchase of VivaFit and Personal20, we have the right brand to help anyone who wants to open their own fitness business in a specific market niche.

“We’re excited about the challenge of learning new things and having the opportunity to contribute to the relaunch of a brand such as VivaFit," he said. "It has been a market leader and an example of growth and sustainability at a European level.”

Balance Company is aiming to get to 50,000 customers across 70 locations by the end of 2023, which would mean growth of more than 100 per cent compared to 2022. Simão says turnover projections for the year are in excess of €25m.

This year, in addition to the acquisition, Balance Company has also opened three new Fitness Factory gyms, with eight more scheduled for opening by the end of August. It has also launched a new brand called FT30, which is aiming to ‘reinvent the concept of training,’ around a 30 minute workout.

From the archives

See HCM's interview with Pedro and Connie Ruiz in 2009 here. Turn to page 30.

Related news

Women-only fitness franchise VivaFit enters Spanish market

10 Oct 2019
VivaFit has entered the Spanish fitness market with the opening of a studio in capital ...

Vivafit ramps up Indian expansion plans – opens fifth studio in Gurgaon

12 Sep 2019
Female-only fitness franchise Vivafit has opened its fifth studio in India – a 110sq m ...

EMS-focused franchise operator Personal20 launches Lisbon studio

28 Feb 2019
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon. The ...
Pedro Simão, CEO of Balance Company, says the company has acquired a 100 per cent shareholding in international franchise brands VivaFit and Personal 20 from founders Pedro Ruiz and Constance Ruiz.
HAF,FIT,IND,PTS,PHR
2023/THUMB351518_898244_881593.jpg
Latest News
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' to create a ...
Latest News
In the same week as tennis legend, Andre Agassi, was appointed to the board of ...
Latest News
According to a pilot study by Yale School of Medicine, exercise can not only slow ...
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
Latest News
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
HCM promotional features
Sponsored
On opening night, our attendees pushed their limits during a team- centred workout
HCM promotional features
Sponsored
Ridgeway has created a series of luxury spaces for the new Third Space in Wimbledon, designing, making and installing furniture in key areas of the club
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
HCM magazine
Our experts believe love is the best foundation on which to build a business. Kath Hudson finds out why
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
HCM magazine
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Company profiles
Company profile: TechnoAlpin
TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different types ...
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Lockers
Crown Sports Lockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Pedro and Connie Ruiz sell VivaFit and Personal20 to Balance Company

Pedro and Constance Ruiz, who founded VivaFit in 2002 and the Personal20 EMS concept in 2015, have sold to Balance Company.
The deal takes Balance Company's portfolio to 61 locations in five countries
Balance Company CEO, Pedro Simão, told HCM he plans to accelerate expansion by franchising, aiming for 70 locations and €25m turnover by the end of 2023

Pedro Simão, CEO of Balance Company, says the company has acquired a 100 per cent shareholding in international franchise brands VivaFit and Personal 20 from founders Pedro Ruiz and Connie Ruiz for an undisclosed amount.

VivaFit is a brand of boutique gym for women, while Personal20 is a boutique EMS studio concept. VivaFit was founded in 2002 and grew via franchising into a number of countries, including Portugal, Spain, Singapore, India, Saudi Arabia, Taiwan, Kazakhstan, Abu Dhabi, Oman and Indonesia.

Balance Company already has a network 16 gyms (13 in Portugal and three further afield) and eight studios (seven in Portugal and one in Abu Dhabi).

Following this acquisition, Balance Company now operates five brands – FitnessFactory, Balance Club, FT30, Vivafit and Personal20, in 61 locations – in five countries (Portugal, Spain, Uruguay, UAE and India).

Simão told HCM the company plans to invest heavily in franchising to drive expansion, saying: “We want to continue doing what we have always been passionate about: democratising fitness, but now we won’t just be growing the brands we founded – with the purchase of VivaFit and Personal20, we have the right brand to help anyone who wants to open their own fitness business in a specific market niche.

“We’re excited about the challenge of learning new things and having the opportunity to contribute to the relaunch of a brand such as VivaFit," he said. "It has been a market leader and an example of growth and sustainability at a European level.”

Balance Company is aiming to get to 50,000 customers across 70 locations by the end of 2023, which would mean growth of more than 100 per cent compared to 2022. Simão says turnover projections for the year are in excess of €25m.

This year, in addition to the acquisition, Balance Company has also opened three new Fitness Factory gyms, with eight more scheduled for opening by the end of August. It has also launched a new brand called FT30, which is aiming to ‘reinvent the concept of training,’ around a 30 minute workout.

From the archives

See HCM's interview with Pedro and Connie Ruiz in 2009 here. Turn to page 30.

Related news

Women-only fitness franchise VivaFit enters Spanish market

10 Oct 2019
VivaFit has entered the Spanish fitness market with the opening of a studio in capital ...

Vivafit ramps up Indian expansion plans – opens fifth studio in Gurgaon

12 Sep 2019
Female-only fitness franchise Vivafit has opened its fifth studio in India – a 110sq m ...

EMS-focused franchise operator Personal20 launches Lisbon studio

28 Feb 2019
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon. The ...
Pedro Simão, CEO of Balance Company, says the company has acquired a 100 per cent shareholding in international franchise brands VivaFit and Personal 20 from founders Pedro Ruiz and Constance Ruiz.
HAF,FIT,IND,PTS,PHR
2023/THUMB351518_898244_881593.jpg

Latest news

Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' to create a
In the same week as tennis legend, Andre Agassi, was appointed to the board of
According to a pilot study by Yale School of Medicine, exercise can not only slow
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says
Elevate
Elevate
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The
As Planet Fitness announces strong year-end results there are reports the company is planning a
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a
Alliance Leisure
Alliance Leisure
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder,
More consumers are realising meditation is beneficial, but many give up because it’s difficult to
Les Mills has been through a senior management refresh following the recent departure of CEO
EuropeActive has appointed Kai Troll as its new CEO. He has a background in the
CIMSPA has published its 2024-2030 strategy Releasing the Power of Our Profession, which sets out
Mark Hewlett, founder of padel tennis operator Soul Padel has told HCM the company is
Global Wellness Summit
Global Wellness Summit
While strength training gives valuable muscular gains it doesn’t give the heart health benefits of
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end
1 - 20 of 12,300
HCM promotional features
Sponsored
On opening night, our attendees pushed their limits during a team- centred workout
HCM promotional features
Sponsored
Ridgeway has created a series of luxury spaces for the new Third Space in Wimbledon, designing, making and installing furniture in key areas of the club
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
HCM magazine
Our experts believe love is the best foundation on which to build a business. Kath Hudson finds out why
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
HCM magazine
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM magazine
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
HCM magazine
Delivering personally-designed workouts can create a placebo effect that yields better results, find researchers
HCM magazine
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
HCM magazine
If we had a product that only worked if people had lots of money, we’d be out of business by now
HCM magazine
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Company profiles
Company profile: TechnoAlpin
TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different types ...
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Lockers
Crown Sports Lockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
BLK BOX
BLK BOX
Partner sites