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Pedro Simão, CEO of Balance Company, says the company has acquired a 100 per cent
shareholding in international franchise brands VivaFit and Personal 20 from founders Pedro Ruiz
and Constance Ruiz.
news •
10 Jul 2023
VivaFit has entered the Spanish fitness market with the opening of a studio in capital city Madrid.
news •
10 Oct 2019
Female-only fitness franchise Vivafit has opened its fifth studio in India – a 110sq m location in the
city of Gurgaon.
news •
12 Sep 2019
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon.
news •
28 Feb 2019
Portugal-based operator Vivafit has taken its female-only franchised concept to Kuwait, with the opening of a
health club at the Awtad Shopping Mall in the city of Al Jahra.
news •
01 Feb 2019
Portuguese fitness chain Vivafit has secured a deal to open 100 women-only health clubs
in Saudi Arabia.
news •
14 Nov 2016
Vivafit LLC is establishing an EMS Personal
Training Studio franchise, www.Personal20.com.
product innovation •
24 Mar 2016
Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its
rapid expansion with three clubs opening simultaneously in three different markets across
a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.
news •
01 Dec 2015
Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan,
with the launch of its first club in this market.
news •
28 Jul 2015
Competitive advantage through data was one of the topics on the agenda at the European Leaders Forum, reports ukactive’s Steven Ward
HCM issue 8 2015
Portugese health club operator Vivafit is expanding its reach with the signing
of the first franchised club in Taiwan, belonging to an American/Taiwanese
couple. The 170sq m (1,830sq ft) Taipei club is expected to be the first of a chain of some
150 Vivafit clubs in Taiwan.
news •
10 Jun 2015
We round up the expansion plans of a selection of key private sector operators around the world, and offer a snapshot of upcoming UK public sector developments
HCM Handbook 2015
Women-only fitness franchise Vivafit has
continued its global roll-out in dramatic style over
recent months.
news •
01 Dec 2014
Vivafit, the franchisor of women-only express gyms, has signed a master
franchise agreement for Indonesia.
news •
06 May 2014
IHRSA's expert panel on the forces that will shape the
fitness industry around the world in the coming year
HCM Handbook 2014
As part of its roll-out in India, ladies-only fitness franchise Vivafit has launched
in New Delhi.
news •
29 Jan 2014
Women-only franchise Vivafit opened its fourth Singapore club in August.
The club adopts Vivafit’s new model, which focuses on group fitness.
news •
15 Nov 2013
Vivafit - the largest women-only express fitness and nutrition franchise in Portugal - has launched
Vivaslim, a weight management programme already available to all Vivafit franchisees, but now available as
an independent franchise.
news •
16 May 2013
Can the sector better engage with members by more wholeheartedly embracing CSR? Kate Cracknell reports on the birth of Gymtopia
HCM issue 5 2013
Vivafit, the Portuguese female-only fitness and nutrition franchise, has
revealed that it will be expanding into Malaysia with up to 200 health clubs
under a new agreement.
news •
29 May 2012
A number of international health club operators are planning to expand their presence in India and benefit from the country's economic growth and swelling middle class.
news •
15 Aug 2011
VivaFit, the largest fitness chain in Portugal, will expand its brand into Northern Cyprus after agreeing a master franchising deal with two local entrepreneurs.
news •
12 Aug 2011
VivaFit has entered Uruguay via master franchise agreement signed in June with local businessman Ulisses Fontanini.
news •
10 Aug 2011
Portugal-based women-only health club chain Vivafit has signed a master franchise deal for 20 clubs in Uruguay – paving the way for further expansion into other South American countries.
news •
30 Jun 2011
The Indian market is being targeted by two international women-only fitness franchises: US-based Curves and Portuguese operation Vivafit.
news •
18 Mar 2011
Portugal-based women-only fitness chain Vivafit has signed a franchising deal with entrepreneur Cecile Jamoulle-Ogren which will see 100 Vivafit-branded sites open in Singapore by 2020.
news •
26 Jan 2011
Pedro Ruiz, CEO of Portugal's largest health club chain Vivafit, has warned that up to a third of health clubs in the country could be forced to close due to the government's decision to increase VAT on fitness from 6 to 23 per cent.
news •
01 Dec 2010
Vivafit, the largest chain of gyms in Portugal, has signed a contract to open a club in Lepe, near the city of Huelva, southern Spain.
news •
30 Nov 2010
Vivafit has the highest overall brand awareness among women in Portugal when compared with other fitness chains.
news •
13 Sep 2010
Vivafit, the women-only fitness chain, has signed its first master franchise deal to expand the brand into India.
news •
29 Jul 2010
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Epassi, a provider of workplace wellness benefits, is creating a fitter
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University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
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D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM magazine
HCM People
Belinda Steward
MD of leisure, health and wellbeing, Places Leisure Places Leisure“We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate”
HCM magazine
HCM People
Jen Holland
CEO: Edinburgh Leisure“Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient”
HCM magazine
Pilates is having a
moment. Steph Eaves
asks suppliers how
they’re responding
to the demand
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
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Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
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Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
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