No two gyms are the same, but making the most of artificial intelligence (AI) and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 and digital technology mogul Daniel Jones.

Running fitness facilities at the busiest time of the year is a juggling act for operations, sales and retention.

It’s easy to lose customers when you take your eye off the ball. But what keeps customers coming back? Staff who care and take time to interact with them.

Give your team the time to do this by ensuring your facility is running smoothly. Members don’t care how you make it all happen, as long as it’s done.

Jones said: “Small operational factors like managing fitness assets can take the focus away from members at critical times. Easy digital solutions like Orbit4 can help streamline and automate asset management and procurement so owners, managers and fitness staff can fully focus on giving members the best possible experience.”

But, what is Orbit4 and how can it help you?

Gym equipment and technology is at the heart of Orbit4. It takes care of each stage of the asset journey; procurement, finance, servicing and disposal. Put all these elements into one platform, add smart automation, amazing partners and you have Orbit4!

Data collected in Orbit4 allows gym operators to make informed purchasing decisions so that the right choice and quantity of equipment can be selected to avoid overcrowding and queues for equipment.

Avoid those high drop-out rates for new members – who probably won’t ever be regular gym users – by helping them find an activity that they do enjoy. Try to understand what’s prevented them from regular exercise in the past.

Digital workouts are so popular now, they should definitely be part of your product offering range so customers can work out anywhere, not just at the gym.

Customers also want to do their own workouts in your gym. Facilitate and encourage it by providing space and exciting, freely available equipment like mats, kettlebells, med balls, ropes and great Wi-Fi connectivity.

If you own or manage a gym and aren’t using Orbit4 by now, we’re confident you’ll want to before long because the great thing about our model is that you can have as much or as little control of operations as you like. Our teams are happy to talk through all of it at any time.

Jones adds: “Since Covid, gym operators have been ultra-innovative and adapted to the new digital fitness environment. Consumers have more choice due to new digital offerings that encourage healthy lifestyles inside and outside of the gym space.

“At Orbit4, we’re proud to offer something highly beneficial to gym operators to enhance efficient procurement and asset management practices so that fiscal savings can be achieved and more time allocated to supporting the end customer.”