Organisers of the London 2012 Olympics have outlined a number of proposals for a ticketing strategy that will ensure "real fans" will be able to attend events in four years time.
Under plans revealed to the cross-party select committee for culture, media and sport on 9 December, members of sports clubs could be given the first option on tickets for the Games.
Responding to Conservative MP, Nigel Evans, who asked whether joining a club now would result in a person being able to attend the Games, Sebastian Coe said: "That could be a serious message."
According to The Guardian Coe added after the meeting that: "If you look at the participation commitments, it is clearly important these tickets go to the right people. That means making sure they get to supporters clubs is very important to our ticketing strategy and is part of what we are looking at."
A ticketing exchange was also put forward as another measure that LOCOG, the London 2012 organising committee, is hoping to implement in order to ensure events are attended by an enthusiastic crowd.
Paul Deighton, LOCOG's chief executive, said: "One of the things we're working on is, if people leave early, to have some technology in place where we can scan the ticket and quickly resell it. It fills the seats and allows people to have a source of cheap tickets. [For example] If you can turn up at x, y or z in five minutes, there's a fencing ticket you can have."
However, Deighton also refused to commit to earlier promises made by LOCOG that half of all tickets would be available for no more than £20. Deighton claimed that the loss of softball and baseball from the Olympic programme of events would mean there will be 700,000 fewer cheap tickets available.
Organisers of the London 2012 Olympics have outlined a number of proposals for a ticketing strategy that will ensure "real fans" will be able to attend events in four years time.
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
When a hefty round of investment
coincided with the pandemic, the
CEO of Midtown Athletic Clubs
feared the company – founded by
his grandfather – would go down
on his watch. He talks to Kath
Hudson about the pressure to
keep the business afloat
In today's competitive fitness landscape, the key to success lies not only in providing
exceptional facilities but also in cultivating meaningful interactions with members.
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to
gyms and fitness suites, has announced the acquisition of PerfectGym, the international
software provider to fitness and leisure businesses.
Organisers of the London 2012 Olympics have outlined a number of proposals for a ticketing strategy that will ensure "real fans" will be able to attend events in four years time.
Under plans revealed to the cross-party select committee for culture, media and sport on 9 December, members of sports clubs could be given the first option on tickets for the Games.
Responding to Conservative MP, Nigel Evans, who asked whether joining a club now would result in a person being able to attend the Games, Sebastian Coe said: "That could be a serious message."
According to The Guardian Coe added after the meeting that: "If you look at the participation commitments, it is clearly important these tickets go to the right people. That means making sure they get to supporters clubs is very important to our ticketing strategy and is part of what we are looking at."
A ticketing exchange was also put forward as another measure that LOCOG, the London 2012 organising committee, is hoping to implement in order to ensure events are attended by an enthusiastic crowd.
Paul Deighton, LOCOG's chief executive, said: "One of the things we're working on is, if people leave early, to have some technology in place where we can scan the ticket and quickly resell it. It fills the seats and allows people to have a source of cheap tickets. [For example] If you can turn up at x, y or z in five minutes, there's a fencing ticket you can have."
However, Deighton also refused to commit to earlier promises made by LOCOG that half of all tickets would be available for no more than £20. Deighton claimed that the loss of softball and baseball from the Olympic programme of events would mean there will be 700,000 fewer cheap tickets available.
Organisers of the London 2012 Olympics have outlined a number of proposals for a ticketing strategy that will ensure "real fans" will be able to attend events in four years time.
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
When a hefty round of investment
coincided with the pandemic, the
CEO of Midtown Athletic Clubs
feared the company – founded by
his grandfather – would go down
on his watch. He talks to Kath
Hudson about the pressure to
keep the business afloat
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
In today's competitive fitness landscape, the key to success lies not only in providing
exceptional facilities but also in cultivating meaningful interactions with members.
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to
gyms and fitness suites, has announced the acquisition of PerfectGym, the international
software provider to fitness and leisure businesses.