GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Noel Asmar Group partners with WeForest to grow commitment to sustainability

We’re always looking for ways to do better with regards to serving our clients and caring for the planet
– Noel Asmar

The Noel Asmar Group has partnered with WeForest to continue affirming its commitment to sustainability in the textile and wellness space.

Comprising three brands – Asmar Equestrian, Pedicure Bowls and Noel Asmar Uniforms – the group has long woven sustainable initiatives into its business practices.

“We design and create with purpose, intent and sustainability in the pursuit of wellness in every aspect of life,” says CEO Noel Asmar.

“Taking care of our Earth, and the people who call it home is at the core of everything we do. It’s our passion.”

Since its inception, WeForest has been dedicated to conserving and restoring the ecological integrity of forests and landscapes. The organisation supports projects around the world focussing on tropical regions highly affected by climate change with the ultimate goal of making the earth cooler.

Through the partnership, The Noel Asmar Group has committed to funding the growth of 1,000 trees per month as part of a reforestation project in Ethiopia’s Desa’a Forest Reserve.

“It’s not just about growing trees,” says Asmar, “it’s about making tangible changes with a big impact. It’s purposeful and lifts up communities with an emphasis on women, youth, and the farmers so many depend on.”

While the partnership with WeForest may be new for the Noel Asmar Group, the emphasis on sustainability is not.

The group works with sustainably sourced fabrics and yarns wherever possible, creating garments from recycled water bottles. The bottles are pelleted and spun into a fabric that’s used in both the equestrian and uniform brands.

To date, the three companies have diverted over 578,000 water bottles from the landfill as a result.

Asmar adds: “We work with renowned brands like Sandals, Four Seasons, Ritz Carlton and LaPrairie and all they value sustainability. Our customers and clients are making choices that reflect that and we’re continuing to find new ways to deliver.”

Many Asmar garments are also Oeko-Tek Certified, ensuring they’re free of harmful substances while the cashmere used by Asmar Equestrian is sustainably sourced from traceable regions of Mongolia, and monitored by the government to preserve the landscape.

“We don’t believe in ‘good enough’,” Asmar concludes, “we’re always looking for ways to do better in how we serve our clients and take care of the planet and one another. It’s what we do.”

Company Details
Noel Asmar Uniforms
Designer uniforms for spa professionals and wellness /spa centres.
Address
306-2630 Croydon Drive, Surrey, British Columbia V3S 6T3, Canada
Telephone
+1 604 534 9667
The Noel Asmar Group has partnered with WeForest to continue affirming its commitment to sustainability in the textile and wellness space.
2022/THUMB349261_211383_185542.jpg
Latest News
Peloton is set to axe around 800 jobs, increase the price of its equipment and ...
Latest News
Pure Gym has opened its latest location in the Middle East as part of a ...
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
HCM Magazine
Interview
We’ve got four boutique partners – Mile High Run Club, Physique 57, Humming Puppy and Fhitting Room
HCM Magazine
Editor's letter
For years the sector has used participation numbers as a measure of success, but policymakers are now calling for a change to measuring outcomes, so value can be established
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Insight
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.
HCM Magazine
Research
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM Magazine
Research
New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
HCM Magazine
HCM magazine
Doing the recommended amount of exercise during weekends is just as beneficial as spreading physical activity out across the week, a new study has found
HCM magazine
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM magazine
Martyn Allison reviews a recent National Audit Office report into grassroots participation in physical activity in the UK
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Trainerize
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Supplier Showcases
Supplier showcase - Pulse Fitness – Getting a revamp
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Myzone named official event delivery partner to NFG FitGames London
Myzone is proud to announce its position as official event delivery partner to NFG FitGames London, taking place 25-26 June, 2022.
Directory
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

Noel Asmar Group partners with WeForest to grow commitment to sustainability

We’re always looking for ways to do better with regards to serving our clients and caring for the planet
– Noel Asmar

The Noel Asmar Group has partnered with WeForest to continue affirming its commitment to sustainability in the textile and wellness space.

Comprising three brands – Asmar Equestrian, Pedicure Bowls and Noel Asmar Uniforms – the group has long woven sustainable initiatives into its business practices.

“We design and create with purpose, intent and sustainability in the pursuit of wellness in every aspect of life,” says CEO Noel Asmar.

“Taking care of our Earth, and the people who call it home is at the core of everything we do. It’s our passion.”

Since its inception, WeForest has been dedicated to conserving and restoring the ecological integrity of forests and landscapes. The organisation supports projects around the world focussing on tropical regions highly affected by climate change with the ultimate goal of making the earth cooler.

Through the partnership, The Noel Asmar Group has committed to funding the growth of 1,000 trees per month as part of a reforestation project in Ethiopia’s Desa’a Forest Reserve.

“It’s not just about growing trees,” says Asmar, “it’s about making tangible changes with a big impact. It’s purposeful and lifts up communities with an emphasis on women, youth, and the farmers so many depend on.”

While the partnership with WeForest may be new for the Noel Asmar Group, the emphasis on sustainability is not.

The group works with sustainably sourced fabrics and yarns wherever possible, creating garments from recycled water bottles. The bottles are pelleted and spun into a fabric that’s used in both the equestrian and uniform brands.

To date, the three companies have diverted over 578,000 water bottles from the landfill as a result.

Asmar adds: “We work with renowned brands like Sandals, Four Seasons, Ritz Carlton and LaPrairie and all they value sustainability. Our customers and clients are making choices that reflect that and we’re continuing to find new ways to deliver.”

Many Asmar garments are also Oeko-Tek Certified, ensuring they’re free of harmful substances while the cashmere used by Asmar Equestrian is sustainably sourced from traceable regions of Mongolia, and monitored by the government to preserve the landscape.

“We don’t believe in ‘good enough’,” Asmar concludes, “we’re always looking for ways to do better in how we serve our clients and take care of the planet and one another. It’s what we do.”

Company Details
Noel Asmar Uniforms
Designer uniforms for spa professionals and wellness /spa centres.
Address
306-2630 Croydon Drive, Surrey, British Columbia V3S 6T3, Canada
Telephone
+1 604 534 9667
The Noel Asmar Group has partnered with WeForest to continue affirming its commitment to sustainability in the textile and wellness space.
2022/THUMB349261_211383_185542.jpg

News

Peloton is set to axe around 800 jobs, increase the price of its equipment and
Pure Gym has opened its latest location in the Middle East as part of a
World Gym International has launched a strength-only gym concept, which it says will cater for
A new open water swimming venue will has been launched in the heart of Canary
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions
Fitness On Demand
Fitness On Demand
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona.
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness
Crown Sports Lockers
Crown Sports Lockers
Expert comment from Ernst De Neef, CEO, Funxtion In just over two years, the fitness
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
The World Active Forum (WAF) – a new network of national fitness associations and organisations
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in
Les Mills
Les Mills
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children
1 - 20 of 12,300
HCM Magazine
Interview
We’ve got four boutique partners – Mile High Run Club, Physique 57, Humming Puppy and Fhitting Room
HCM Magazine
Editor's letter
For years the sector has used participation numbers as a measure of success, but policymakers are now calling for a change to measuring outcomes, so value can be established
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Insight
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.
HCM Magazine
Research
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM Magazine
Research
New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
HCM Magazine
HCM magazine
Doing the recommended amount of exercise during weekends is just as beneficial as spreading physical activity out across the week, a new study has found
HCM magazine
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM magazine
Martyn Allison reviews a recent National Audit Office report into grassroots participation in physical activity in the UK
HCM magazine
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM magazine
HCM People

Grant Campbell

GM, Nobu Hotel London, Portman Square Portman Square
It was important to create a high-end gym that offers as much value to the local community as it does to hotel guests
HCM magazine
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM magazine
HCM People

Shannon Hudson

Founder and CEO, 9Round
“I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”
HCM magazine
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
HCM magazine
Creators of strength-training kit have their finger on the pulse when it comes to delivering on consumer engagement. Frances Marcellin asks them to highlight emerging trends
HCM magazine
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Trainerize
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Supplier Showcases
Supplier showcase - Pulse Fitness – Getting a revamp
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Myzone named official event delivery partner to NFG FitGames London
Myzone is proud to announce its position as official event delivery partner to NFG FitGames London, taking place 25-26 June, 2022.
Directory
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites