Latest
issue
Elevate
Elevate
Elevate
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Nike partners with artist Kaws to create bold and beautiful New York basketball courts

I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court
– Kaws

Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.

Located in Sara D. Roosevelt Park on Manhattan’s Stanton Street, the side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs.

“My approach to the courts was very similar to how I would work on canvas,” said Brooklyn-based Kaws, whose real name is Brian Donnelly. “I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on.

“I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”

Nike has partnered with the city’s Parks and Recreation Department for the project, which is part of a larger campaign called New York Made. The company said it wants to “elevate sport, culture and community through innovative collaborations” in the city.

Kaws claimed public art and design projects are key to engaging with local communities.

“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me,” he said. “I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum, or it could be a court, a wall or a t-shirt.

“I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”

Art and street basketball have mixed before, notably in Paris, where fashion brand Pigalle and architecture firm Ill-Studio recently created a vivid multicoloured basketball court squeezed between two apartment buildings.

Company Details
Nike UK Limited
Our goal is innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.
Address
22 Ganton Street, London W1F 7BY
Telephone
+44 (0)20 7432 6453
Related news

NBA partners with Nike for 'performance evolving' uniforms

22 Feb 2018
Nike has debuted the Nike Vapor basketball uniform, an innovative new uniform designed for the ...

Nike to launch Pro Hijab for Muslim athletes

07 Apr 2017
The Nike Pro-Hijab has been in development for the past year and is due to ...

Nike ‘just does it’ with bike sharing scheme

09 Sep 2016
Athletics and running goods giant Nike is helping people get more active – by encouraging ...
Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.
SAR,DES,URBR,PHR,CLD
THUMB15174_228654.jpg
Latest News
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
Latest News
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 ...
Latest News
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of ...
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Latest News
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
HCM promotional features
Sponsored
We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
HCM magazine
As health club operators move to incorporate recovery into their offerings to meet growing consumer demand, Steph Eaves takes a look at what cryotherapy and ice bathing can add to the equation
HCM magazine
Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Company profiles
Company profile: Legend by Xplor
We help a wide range of public sector leisure operators (including Leisure Trusts, Leisure Management ...
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Places Leisure press release: Northumberland’s new leisure partnership commences
Northumberland County Council’s new 10-year leisure partnership with social enterprise, Places Leisure, commences from next month, taking on the management of the county’s 10 leisure facilities.
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Nike partners with artist Kaws to create bold and beautiful New York basketball courts

I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court
– Kaws

Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.

Located in Sara D. Roosevelt Park on Manhattan’s Stanton Street, the side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs.

“My approach to the courts was very similar to how I would work on canvas,” said Brooklyn-based Kaws, whose real name is Brian Donnelly. “I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on.

“I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”

Nike has partnered with the city’s Parks and Recreation Department for the project, which is part of a larger campaign called New York Made. The company said it wants to “elevate sport, culture and community through innovative collaborations” in the city.

Kaws claimed public art and design projects are key to engaging with local communities.

“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me,” he said. “I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum, or it could be a court, a wall or a t-shirt.

“I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”

Art and street basketball have mixed before, notably in Paris, where fashion brand Pigalle and architecture firm Ill-Studio recently created a vivid multicoloured basketball court squeezed between two apartment buildings.

Company Details
Nike UK Limited
Our goal is innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.
Address
22 Ganton Street, London W1F 7BY
Telephone
+44 (0)20 7432 6453
Related news

NBA partners with Nike for 'performance evolving' uniforms

22 Feb 2018
Nike has debuted the Nike Vapor basketball uniform, an innovative new uniform designed for the ...

Nike to launch Pro Hijab for Muslim athletes

07 Apr 2017
The Nike Pro-Hijab has been in development for the past year and is due to ...

Nike ‘just does it’ with bike sharing scheme

09 Sep 2016
Athletics and running goods giant Nike is helping people get more active – by encouraging ...
Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.
SAR,DES,URBR,PHR,CLD
THUMB15174_228654.jpg

Latest news

Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests,
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had
Elevate
Elevate
Join us at Elevate from 12-13 June in London for a special one-off live recording
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it
While British adults are the most active they’ve been in a decade, health inequalities remain
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more
Innovatise UK Ltd
Innovatise UK Ltd
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to
With the launch of its 49th John Reed, RSG Group is looking for more opportunities
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and
Community Leisure UK is helping the drive to Net Zero with the launch of a
Complaints about group exercise have become a thing of the past for the Reynolds Group
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness
1 - 20 of 12,300
HCM promotional features
Sponsored
We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
HCM magazine
As health club operators move to incorporate recovery into their offerings to meet growing consumer demand, Steph Eaves takes a look at what cryotherapy and ice bathing can add to the equation
HCM magazine
Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
Now mental health is the number one reason for people to join a health club, do fitness professionals need a grounding in counselling to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Company profiles
Company profile: Legend by Xplor
We help a wide range of public sector leisure operators (including Leisure Trusts, Leisure Management ...
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Places Leisure press release: Northumberland’s new leisure partnership commences
Northumberland County Council’s new 10-year leisure partnership with social enterprise, Places Leisure, commences from next month, taking on the management of the county’s 10 leisure facilities.
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Elevate
Elevate
Partner sites