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Next Generation reveals retention figures
Health, fitness and racquets club Next Generation has announced a retention rate of around 68 per cent for 2005 – significantly higher than the Fitness Industry Association average of 58 per cent.
The figures – calculated using the International Health, Racquet and Sportsclub Association’s methodology – show that retention rates for specialist memberships, such as the company’s access all areas Ace package and Celsius Spa packages, are higher than standard fitness categories.
Next Generation is due to open two new sites within the next 12 months. Clubs will open in Leicester next summer and in Swindon in winter 2006.