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New online spa identity for Hyatt
By Sarah Todd
Hyatt Hotels and Resorts has launched a new website, aimed at marketing the group’s spa offering in a new way.
The site can be accessed via www.hyattpure.com and lists spa experiences at more than 70 Hyatt destinations around the world.
Guests can access the site to locate a spa in their area, plan upcoming travels, view promotions and purchase Hyatt Pure gift certificates for treatments.
The site features a colour therapy mechanism, prompting visitors to view content in three different modes – either energise, restore or calm – alongside a choice of music selections, available for downloading.
Assistant vice president of spa operations for Hyatt, Gordon Tareta, said: “Hyatt has always been a leader in the spa industry and is excited to continue leading the industry by launching a unique online spa experience that delivers guests to all parts of the world with just the click of a mouse.”
Photograph: Spa V at Hotel Victor, South Beach, Florida, US
Hyatt Hotels and Resorts has launched a new website, aimed at marketing the group’s spa offering in a new way.
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