Latest news
New brand identity for Aberdeen
By
The North East of Scotland Economic Forum (NESEF) has unveiled a new brand identity for Aberdeenshire to promote the region to tourists.
The new identity, Aberdeen City and Shire, with the strapline ‘a brighter outlook’ has been created to address the issues of low awareness, lack of understanding and the perceived remoteness of Aberdeen city and shire.
The move will also see the NESEF adopting the new name, Aberdeen City and Shire Economic Forum (ACSEF).
Councillor Kate Dean, chair of ACSEF, said: “The brand will help us deliver our key objectives, which are to improve the perception of the region, develop people and skills, grow business and tourism, establish the region as a world class location and create sustainable communities.”
Andy Flower, managing director of Aberdeen Airport, said: “The key is now to get people behind the brand and use it to build the reputation of our region.”
The North East of Scotland Economic Forum (NESEF) has unveiled a new brand identity for Aberdeenshire to promote the region to tourists.
TOU,SAM,PUB
121105-aberdeentourism.jpg
Latest news
10 Jul 2026
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
09 Jul 2026
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
09 Jul 2026
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
09 Jul 2026
Anytime Fitness opened more than one club a day in 2025 and is on track
09 Jul 2026
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
08 Jul 2026
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
08 Jul 2026
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
08 Jul 2026
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
07 Jul 2026
Hyrox has announced it will be working with a second charity in the upcoming season
07 Jul 2026
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
07 Jul 2026
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
06 Jul 2026
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
Panatta brought together four of the most influential figures in bodybuilding history on the stage
03 Jul 2026
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
02 Jul 2026
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
02 Jul 2026
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
01 Jul 2026
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
30 Jun 2026
Longevity is the most important motivator for today’s exercisers and social connection is key, according
30 Jun 2026
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
29 Jun 2026
Ben Allen has been appointed managing director at Common Bond. Having set the company up
29 Jun 2026
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
HCM promotional features
HCM magazine
HCM People
Matt Parker
MD, Brio
“We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent”
HCM magazine
Shaping the future of the sector with a clear mission,
unified voice and open channels of communication.
This is the ambition of UK Active’s new chair
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry
about the launch of Run X in partnership with Technogym
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.
Write to [email protected]
HCM magazine
Lisa Starr tries the Ammortal
Chamber to see whether
layering 10 modalities into one
experience really delivers more
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
Software suppliers explain how AI,
automation and connected digital
experiences can work for the good
of operators and consumers
HCM magazine
As the 20th State of the Industry Report is released,
LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded?
How do you strike the balance between maximising profits and prioritising
the member experience? Kath Hudson talks to the experts
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
HCM People
Shaun Grove
Owner, Stride Fitness“My goal was to invest in where fitness is going, not where it’s already been”
HCM magazine
Current vacancies
Operations Manager - Brentwood School Enterprises Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex, United Kingdom
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Company profiles
IndigoFitness creates bespoke training spaces for commercial, education, public-sector, and specialist clients including the MoD ...
Company profiles
Ranging from 25,000 to 60,000 square feet, GymNation is open 24/7, 365 days a year ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers
Spa and beauty equipment
Industrial washing machines
Hot tubs
Water experiences and hydrotherapy solutions
Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
