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Nestlé-Les Mills promotion
By Tom Walker
Nestlé Fitness breakfast cereals and LES MILLS have joined forces in a global promotion.
The campaign started earlier this year with limited edition complimentary DVDs of either BODYCOMBAT(tm) - the martial arts-based workout - or the dance-inspired BODYJAM(tm) attached to Nestlé Fitness cereal packets, available in over 48 countries.
Delivered in 11 languages, the 20-minute DVDs take viewers through an effective mini-workout. They are expected to reach more than eight million consumers.
Free LES MILLS class passes are also offered on the cereal box in a number of countries.
Arya Badiyan, marketing manager for Nestlé Fitness, says: "We believe in a long-term sustainable approach to weight management. In addition to providing consumers with a healthy breakfast, we are constantly seeking out the best in fitness and wellness to provide our consumers with a holistic solution."
Nestlé Fitness breakfast cereals and LES MILLS have joined forces in a global promotion.
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