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Technogym
Technogym
Technogym
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Music, design and fitness combined for McFit's new European gym concept

German fitness operator McFit has launched a new gym concept centred around design and music.

The first John Reed Fitness Music Clubs launched in the cities of Bonn and Salzburg in late July 2016. To date, nine have been opened in Germany, Austria, Italy and Hungary, and McFit wants to have 30 studios open by the end of 2017.

Each club has its own unique design, with furnishings and features inspired by McFIT founder Rainer Schaller’s travels around the world, particularly in Asia. Treadmills, weight machines and other traditional gym equipment sit among Buddha statues, colourful paper lanterns, leather armchairs and even wooden Indonesian-style dwellings built inside the gym.

McFit and its in-house design team wanted “music, design and fitness to interact in a very special way” by creating the “atmosphere of a dance club” for gym-goers. Each studio hosts two live DJ sets a week, which can later be streamed online. Local and international DJs will be invited to play a diverse selection of music – from electro to rock and hip hop – “to drive athletes to peak performances.”

Marcus Adam, who formerly managed the music and artist strategy of MTV, is responsible for the music and marketing concept.

McFit is diversifying its gym offerings around the world. It recently launched its ‘World of Cyberonics’ concept– a virtual-only studio type in which celebrities deliver training sessions on giant LED screens – that is being rolled out across Europe.

Earlier this year it launched a ‘concept store’ in Berlin, showcasing how the futuristic, technology-heavy Cyberonics gyms allow “the real and virtual world to melt through complete immersion.”

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
German fitness operator McFit has launched a new gym concept centred around design and music.
CLD,HAF,ARC,DES
THUMB18174_450300.jpg
Latest News
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part ...
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The fitness & leisure industries should seek out ways to become advocates for the health and wellbeing of older adults
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feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
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Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
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Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
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The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
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People
HCM people

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We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
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Aaron Smith

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‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Gym flooring
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Trade associations
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Independent service & maintenance
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Wearable technology solutions
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22-23 Sep 2020
Heythrop Park, United Kingdom
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17-23 Oct 2020
Pinggu, Beijing, China
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27-30 Oct 2020
Messe Stuttgart, Germany
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03-06 Nov 2020
Online,
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

News

Music, design and fitness combined for McFit's new European gym concept

German fitness operator McFit has launched a new gym concept centred around design and music.

The first John Reed Fitness Music Clubs launched in the cities of Bonn and Salzburg in late July 2016. To date, nine have been opened in Germany, Austria, Italy and Hungary, and McFit wants to have 30 studios open by the end of 2017.

Each club has its own unique design, with furnishings and features inspired by McFIT founder Rainer Schaller’s travels around the world, particularly in Asia. Treadmills, weight machines and other traditional gym equipment sit among Buddha statues, colourful paper lanterns, leather armchairs and even wooden Indonesian-style dwellings built inside the gym.

McFit and its in-house design team wanted “music, design and fitness to interact in a very special way” by creating the “atmosphere of a dance club” for gym-goers. Each studio hosts two live DJ sets a week, which can later be streamed online. Local and international DJs will be invited to play a diverse selection of music – from electro to rock and hip hop – “to drive athletes to peak performances.”

Marcus Adam, who formerly managed the music and artist strategy of MTV, is responsible for the music and marketing concept.

McFit is diversifying its gym offerings around the world. It recently launched its ‘World of Cyberonics’ concept– a virtual-only studio type in which celebrities deliver training sessions on giant LED screens – that is being rolled out across Europe.

Earlier this year it launched a ‘concept store’ in Berlin, showcasing how the futuristic, technology-heavy Cyberonics gyms allow “the real and virtual world to melt through complete immersion.”

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
German fitness operator McFit has launched a new gym concept centred around design and music.
CLD,HAF,ARC,DES
THUMB18174_450300.jpg

News

The hospitality and attractions sectors will benefit from a temporary cut to VAT as part
The UK's fitness industry can finally get back to business on Saturday 25 July, following
HCM understands a decision on reopening dates for gyms and also for spas will be
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
ukactive
ukactive
• New training program Immunity Boost to strengthen the immune system • Mobile training slot
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand
Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on
Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
Zynk Design Consultants
Zynk Design Consultants
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour
ukactive has announced that Active Uprising and the National Summit are going digital as part
Focus Training
Focus Training
1 - 15 of 11,508
Features
Opinion
The fitness & leisure industries should seek out ways to become advocates for the health and wellbeing of older adults
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
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Bannatyne has driven member engagement with Les Mills during the lockdown
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People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
The level of tension in the business around continually pushing things on to another level again is energising, and sometimes exhausting. That tallies with me. I don’t like to sit back
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Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
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Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
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Michael Ramsay

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There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
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Around 50% of our members are currently continuing to pay full membership, with another 10% taking up virtual-only digital membership
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Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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