Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Music, design and fitness combined for McFit's new European gym concept

German fitness operator McFit has launched a new gym concept centred around design and music.

The first John Reed Fitness Music Clubs launched in the cities of Bonn and Salzburg in late July 2016. To date, nine have been opened in Germany, Austria, Italy and Hungary, and McFit wants to have 30 studios open by the end of 2017.

Each club has its own unique design, with furnishings and features inspired by McFIT founder Rainer Schaller’s travels around the world, particularly in Asia. Treadmills, weight machines and other traditional gym equipment sit among Buddha statues, colourful paper lanterns, leather armchairs and even wooden Indonesian-style dwellings built inside the gym.

McFit and its in-house design team wanted “music, design and fitness to interact in a very special way” by creating the “atmosphere of a dance club” for gym-goers. Each studio hosts two live DJ sets a week, which can later be streamed online. Local and international DJs will be invited to play a diverse selection of music – from electro to rock and hip hop – “to drive athletes to peak performances.”

Marcus Adam, who formerly managed the music and artist strategy of MTV, is responsible for the music and marketing concept.

McFit is diversifying its gym offerings around the world. It recently launched its ‘World of Cyberonics’ concept– a virtual-only studio type in which celebrities deliver training sessions on giant LED screens – that is being rolled out across Europe.

Earlier this year it launched a ‘concept store’ in Berlin, showcasing how the futuristic, technology-heavy Cyberonics gyms allow “the real and virtual world to melt through complete immersion.”

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German fitness operator McFit has launched a new gym concept centred around design and music.
CLD,HAF,ARC,DES
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With the first of a planned 105 clubs across the UK and Ireland up and running, UFC GYM turned to the expertise of DFC to ensure a simpler membership process for members
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People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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News

Music, design and fitness combined for McFit's new European gym concept

German fitness operator McFit has launched a new gym concept centred around design and music.

The first John Reed Fitness Music Clubs launched in the cities of Bonn and Salzburg in late July 2016. To date, nine have been opened in Germany, Austria, Italy and Hungary, and McFit wants to have 30 studios open by the end of 2017.

Each club has its own unique design, with furnishings and features inspired by McFIT founder Rainer Schaller’s travels around the world, particularly in Asia. Treadmills, weight machines and other traditional gym equipment sit among Buddha statues, colourful paper lanterns, leather armchairs and even wooden Indonesian-style dwellings built inside the gym.

McFit and its in-house design team wanted “music, design and fitness to interact in a very special way” by creating the “atmosphere of a dance club” for gym-goers. Each studio hosts two live DJ sets a week, which can later be streamed online. Local and international DJs will be invited to play a diverse selection of music – from electro to rock and hip hop – “to drive athletes to peak performances.”

Marcus Adam, who formerly managed the music and artist strategy of MTV, is responsible for the music and marketing concept.

McFit is diversifying its gym offerings around the world. It recently launched its ‘World of Cyberonics’ concept– a virtual-only studio type in which celebrities deliver training sessions on giant LED screens – that is being rolled out across Europe.

Earlier this year it launched a ‘concept store’ in Berlin, showcasing how the futuristic, technology-heavy Cyberonics gyms allow “the real and virtual world to melt through complete immersion.”

Sign up for FREE ezines & magazines
German fitness operator McFit has launched a new gym concept centred around design and music.
CLD,HAF,ARC,DES
THUMB18174_450300.jpg

News

Mid-market health club operator Total Fitness has acquired Pro-Fit Personal Training. The deal follows a
PureGym is set to become the second largest fitness operator in Europe, after revealing plans
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan,
A large-scale study on genetics has shown that being more physically active reduces the risk
The Gym Group has confirmed plans to roll out a new small box format in
Representatives from the three main political parties have backed the view that physical activity has
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Features
Supplier showcase
Pulse Fitness has installed a premium fitness facility at The University of Liverpool, fitting the space with its state-of-the-art equipment to appeal to staff and students alike
Features
feature
“We can include those yet to take the plunge into wearables,” says Myzone’s Dave Wright
Features
IHRSA Update
IHRSA’s Kristen Walsh shares highlights from The 2019 IHRSA Health Club Consumer Report into the US fitness market, as well as giving universal advice about how to stay relevant
Features
Group exercise
Does your fitness studio offer the antidote to tech-driven loneliness?
Features
feature
As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions
Features
Supplier showcase
Northumbria University has partnered with Matrix Fitness to fit out its newly refurbished sports centre and gym, using the latest in fitness technology to motivate members
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Supplier showcase
With the first of a planned 105 clubs across the UK and Ireland up and running, UFC GYM turned to the expertise of DFC to ensure a simpler membership process for members
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One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
People
I was seeing a lot of bad pad work and poor teaching in gyms, which broke my heart but spurred me on to develop a dedicated course for boxing technique
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you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
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Platefit: creator and founder
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: Pulse Fitness modernises Leiston Leisure Centre in £4m redevelopment
The Leiston Leisure Centre, owned by East Suffolk Council, reopened recently following a £4m redevelopment designed and implemented by Pulse Fitness.
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
FunXtion International BV: Fitness equipment
Spa software
ResortSuite: Spa software
Management software
GymSales: Management software
Locking solutions
Ojmar: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab