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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Mia Kyricos: can wellness firms help fight loneliness?

Technology is reducing the global population’s need to connect with each other, creating a culture of loneliness, according to Mia Kyricos – chief brand officer at Spafinder Wellness Inc. In an exclusive Thought Leader column for Spa Opportunities, Kyricos reveals how the wellness industry can play a part in reconnecting people.

Can Spa & Wellness Properties Help to Fight Loneliness?

Globally, more people live alone than at any other time in history, with single-person households increasing 50 per cent in the last 15 years and forecast to skyrocket to 60 per cent in 30 years. Add to that the proliferation of technology – where we spend more time, on average, in front of our various screens than we do sleeping – and we have nearly succeeded in removing our need to actually talk to one another.

Is this progression or regression?

Progression says we are living in a hyper-social world, where thanks to those screens, we can stay connected to each other and share everything. Regression says we’re entering a great “age of loneliness,” particularly in the developing world, with India, China and Brazil’s single populations growing the fastest worldwide – meaning less and less opportunity to interact with one another in person.

Why should we care?

For those of us in the business of wellness, we regularly attempt to foster a culture of wellbeing in the lives of our clients.

Is this an opportunity or hurdle?

Opportunity says we can accept that wellbeing is personal, and target our products and services to consumers on a 1:1 basis. ‘Hurdle’ says that we have a better chance of impacting more people if we could just get them to all connect with one another.

The question is, how?

Spa and wellness properties, particularly those situated in our own backyards, truly have an opportunity to become the new, ‘third place’. Just like the ‘Starbucks phenomenon’, where the local coffee shop became a favored destination between the office and homestead, so too can spas, yoga studios and wellness centres. We are seeing this ‘hyper-social’ behaviour already with popular fitness brands including CrossFit and others like SoulCycle in the US, bringing together classes of individuals to sweat-it-out together on stationary bikes. Somehow, these brands have found a way to foster a culture of community along with wellbeing (or at least an aspect of it), resulting in clients that not only work out together, but even vacation together.

So, since I’m a glass-half-full kind of girl, I say we have progressed and technology presents us with an opportunity to connect, both online and offline, and foster a culture of wellbeing in today’s screen-driven world.

Fortunately, I still have not found a computer to give me a great massage, but I’m more than happy to meet a friend for tea and a 60-minute deep tissue the next time I am able.

Sources:

1 Swedish economist Dr. Kjell Nordstrom’s data shared at the 2014 Global Spa & Wellness Summit

2 The New York Times, “One’s a Crowd,” February 2012.

3 See Spafinder Wellness 365’s top 2015 trend, “My Fitness. My Tribe. My Life.”

Technology is reducing the global population’s need to connect with each other, creating a culture of loneliness, according to Mia Kyricos – chief brand officer at Spafinder Wellness Inc. In an exclusive Thought Leader column for Spa Opportunities, Kyricos reveals how the wellness industry can play a part in reconnecting people.
SAB,CPW,PHR
172682_106250.jpg
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Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Our clubs typically charge £20–30 a month, all- inclusive – we want to keep it simple, rather than complicating the offering with added extras
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News

Mia Kyricos: can wellness firms help fight loneliness?

Technology is reducing the global population’s need to connect with each other, creating a culture of loneliness, according to Mia Kyricos – chief brand officer at Spafinder Wellness Inc. In an exclusive Thought Leader column for Spa Opportunities, Kyricos reveals how the wellness industry can play a part in reconnecting people.

Can Spa & Wellness Properties Help to Fight Loneliness?

Globally, more people live alone than at any other time in history, with single-person households increasing 50 per cent in the last 15 years and forecast to skyrocket to 60 per cent in 30 years. Add to that the proliferation of technology – where we spend more time, on average, in front of our various screens than we do sleeping – and we have nearly succeeded in removing our need to actually talk to one another.

Is this progression or regression?

Progression says we are living in a hyper-social world, where thanks to those screens, we can stay connected to each other and share everything. Regression says we’re entering a great “age of loneliness,” particularly in the developing world, with India, China and Brazil’s single populations growing the fastest worldwide – meaning less and less opportunity to interact with one another in person.

Why should we care?

For those of us in the business of wellness, we regularly attempt to foster a culture of wellbeing in the lives of our clients.

Is this an opportunity or hurdle?

Opportunity says we can accept that wellbeing is personal, and target our products and services to consumers on a 1:1 basis. ‘Hurdle’ says that we have a better chance of impacting more people if we could just get them to all connect with one another.

The question is, how?

Spa and wellness properties, particularly those situated in our own backyards, truly have an opportunity to become the new, ‘third place’. Just like the ‘Starbucks phenomenon’, where the local coffee shop became a favored destination between the office and homestead, so too can spas, yoga studios and wellness centres. We are seeing this ‘hyper-social’ behaviour already with popular fitness brands including CrossFit and others like SoulCycle in the US, bringing together classes of individuals to sweat-it-out together on stationary bikes. Somehow, these brands have found a way to foster a culture of community along with wellbeing (or at least an aspect of it), resulting in clients that not only work out together, but even vacation together.

So, since I’m a glass-half-full kind of girl, I say we have progressed and technology presents us with an opportunity to connect, both online and offline, and foster a culture of wellbeing in today’s screen-driven world.

Fortunately, I still have not found a computer to give me a great massage, but I’m more than happy to meet a friend for tea and a 60-minute deep tissue the next time I am able.

Sources:

1 Swedish economist Dr. Kjell Nordstrom’s data shared at the 2014 Global Spa & Wellness Summit

2 The New York Times, “One’s a Crowd,” February 2012.

3 See Spafinder Wellness 365’s top 2015 trend, “My Fitness. My Tribe. My Life.”

Technology is reducing the global population’s need to connect with each other, creating a culture of loneliness, according to Mia Kyricos – chief brand officer at Spafinder Wellness Inc. In an exclusive Thought Leader column for Spa Opportunities, Kyricos reveals how the wellness industry can play a part in reconnecting people.
SAB,CPW,PHR
172682_106250.jpg

News

Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
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HCM Magazine
Sponsored
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HCM Magazine
HCM People
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing
HCM Magazine
Gym floor
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM Magazine
Sponsored
Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022
HCM Magazine
Policy
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
HCM Magazine
Editor's letter
The sharp increase in energy prices has left some operators reeling, but there’s reason to be optimistic if we can learn from other sectors, while moving to a low carbon future
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
HCM magazine
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM magazine
Do people get fitter working out in the gym or at home? Researcher Bryce Hastings explains the evidence when it comes to how they measure up
HCM magazine
Our clubs typically charge £20–30 a month, all- inclusive – we want to keep it simple, rather than complicating the offering with added extras
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Shane Collins

Founder, Circuit Society
We want to be the global market leader in micro-studios
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Dan Edwardes

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Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Supplier Showcases
Supplier showcase - A matched philosophy
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Pulse Fitness offers market-leading equipment at a fraction of the price with the launch of Pulse Resale
Pulse Fitness offers market-leading equipment at a fraction of the price with the launch of Pulse Resale
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
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Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
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Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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