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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando

Merlin to open first-ever standalone Peppa Pig theme park at Legoland Florida in the US
Opening in 2022, Peppa Pig theme park will feature rides, interactive attractions, themed play-scapes and water play areas and daily live shows
New park is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin has exclusive multi-territory licensing agreement with Hasbro to build and operate Peppa Pig attractions

Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.

Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."

Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
TAW,VAT
2021/THUMB347298_211293_828784.jpg
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News

Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando

Merlin to open first-ever standalone Peppa Pig theme park at Legoland Florida in the US
Opening in 2022, Peppa Pig theme park will feature rides, interactive attractions, themed play-scapes and water play areas and daily live shows
New park is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin has exclusive multi-territory licensing agreement with Hasbro to build and operate Peppa Pig attractions

Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.

Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."

Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
TAW,VAT
2021/THUMB347298_211293_828784.jpg

News

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ukactive
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1 - 20 of 12,206
HCM Magazine
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The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
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A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
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Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
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Company profile: Serco Leisure
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Click on a catalogue to view it online
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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A Panatta Sport Srl: Fitness equipment
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Safe Space Lockers Ltd: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Skincare
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Diary dates
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