Latest news
Matrix targets the forces
By Sarah Todd
Fitness equipment supplier Matrix Fitness Systems has tasked David Cox to lead efforts to increase sales to the uniformed services sector in the UK.
Cox will focus solely on managing the sales of fitness equipment to the military, police and fire services.
Cox says: "I relish the opportunity to work with the Ministry of Defence to provide fitness kit to the military."
Company Details
Matrix Fitness UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.
Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
Address
East CourtRiverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA
Telephone
01782 644900Website
www.matrixfitness.co.ukFitness equipment supplier Matrix Fitness Systems has
tasked David Cox to lead efforts to increase sales to the
uniformed services sector in the UK.
150210-Matrix-Armed-Forces.gif
Latest news
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch
16 Jul 2026
Girls in the UK are missing out on 280 million hours of sport every year
14 Jul 2026
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of
14 Jul 2026
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch
11 Jul 2026
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines:
10 Jul 2026
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
Panatta brought together four of the most influential figures in bodybuilding history on the stage
09 Jul 2026
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
09 Jul 2026
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
09 Jul 2026
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The
09 Jul 2026
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
08 Jul 2026
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
08 Jul 2026
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
Strength training has never been more important for member retention, facility differentiation and long-term commercial
08 Jul 2026
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
07 Jul 2026
Hyrox has announced it will be working with a second charity in the upcoming season
07 Jul 2026
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
07 Jul 2026
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
06 Jul 2026
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
03 Jul 2026
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
02 Jul 2026
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
02 Jul 2026
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
HCM promotional features
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and
why he believes the sector can double in size by the end of the next decade
HCM magazine
Lisa Starr tries the Ammortal
Chamber to see whether
layering 10 modalities into one
experience really delivers more
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded?
How do you strike the balance between maximising profits and prioritising
the member experience? Kath Hudson talks to the experts
HCM magazine
The fitness industry is mourning the passing of Les Mills,
a founding father of fitness, as Kath Hudson reports
HCM magazine
Shaping the future of the sector with a clear mission,
unified voice and open channels of communication.
This is the ambition of UK Active’s new chair
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
Software suppliers explain how AI,
automation and connected digital
experiences can work for the good
of operators and consumers
HCM magazine
New legislation is exposing weakness
and potential liabilities in the
management of customer data in
health clubs, says Andy Chesterman
HCM magazine
As the 20th State of the Industry Report is released,
LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry
about the launch of Run X in partnership with Technogym
HCM magazine
Current vacancies
Operations Manager - Brentwood School Enterprises Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex, United Kingdom
Read the latest issue
Opinion
promotion
Featured supplier news
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Strength training has never been more important for member retention, facility
differentiation and long-term commercial success.
Company profiles
The Swimming Teachers’ Association (STA) is a national governing body for swimming and a UK-registered ...
Company profiles
Vor is the world’s most powerful workout generation tool, transforming how fitness businesses deliver personalised ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:








































