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Liverpool 'not considering' Anfield rebrand
By Pete Hayman
Liverpool Football Club (LFC) has announced that it "would not consider" the possibility of securing a naming rights agreement for its historic Anfield home ground.
However, the Premier League club's managing director Ian Ayre suggested that such a deal may be explored if plans for a new stadium at Stanley Park are realised. Ayre said: "We are actively looking for a naming partner if we were to move to a new ground, but that clearly does not apply if we decide to remain at Anfield.
"No final decision has yet been made, but a considerable amount of work continues on analysing the options open to us, be that a refurbishment of our existing home or the move to a completely new LFC Stadium in Stanley Park."
Liverpool Football Club (LFC) has announced that it "would not consider" the possibility of securing a naming rights agreement for its historic Anfield home ground.
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