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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses

We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well
– Jacinda Ardern

Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.

The campaign will be free of Les Mills branding, so operators can make it their own.

Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.

Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.

In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.

"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.

“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.

The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.

"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.

"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.

"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."

Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.

A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.

The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.

To find out more about World United, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.
HAF,FIT,IND,PTS,SAM,PHR
2020/THUMB345972_865259_271363.jpg
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Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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tbc, Dunedin, New Zealand
Diary dates

News

World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses

We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well
– Jacinda Ardern

Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.

The campaign will be free of Les Mills branding, so operators can make it their own.

Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.

Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.

In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.

"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.

“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.

The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.

"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.

"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.

"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."

Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.

A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.

The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.

To find out more about World United, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.
HAF,FIT,IND,PTS,SAM,PHR
2020/THUMB345972_865259_271363.jpg

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Although extensions to the UK government’s rent moratorium have continued so far, when the end comes, it will represent a cliff edge. Unless agreements can be struck with landlords, or the government intervenes, some operators could be liable for a year or more of back rent, which could be catastrophic, as Kath Hudson reports
HCM magazine
In addition to championing the health benefits of activity, the sector must now start to emphasise its power to drive the economy if we are to gain the policy support we need
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Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
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Lockers/interior design
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Fitness equipment
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Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
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Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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