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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

‘Lead the charge’: UKSA issues rallying message of support to inspire industry for 2021

During a turbulent 2020, the spa and wellness sector banded together as a community to survive and adapt.

This year, the UK Spa Association (UKSA) served as a central voice for the UK industry and launched an invaluable lobbying campaign for reopening, as part of the beauty industry task force with the department for Business, Energy and Industrial Strategy.

Spa Business spoke to UKSA GM, Helena Grzesk, and UKSA chair, Adam Chatterley, to hear their reflections on 2020.

How do you feel the industry has triumphed this year?

Due to COVID-19, the spa and wider beauty industry was forced into the government’s spotlight.

But, while that landed us with a host of challenges and frustrations, it served to catapult us about three years ahead of where we would’ve been in terms of government recognition and understanding of the sector.

As a result, we’ve significantly raised awareness of the sector at government level and helped secure a relationship for the long-term lobbying of the industry.

It's thanks to this hard work and the sector’s incredible professionalism that English spas and beauty business are reopening with no treatment restrictions and full use of sauna and steamrooms across all tiers.

Now, we have a perfect platform to begin to showcase the benefits of our industry and demonstrate that we’re a professional sector that must be taken seriously.

How did 2020 change the industry?There’s been a heightened appetite for self-care products and experiences, which brings great opportunity for the sector, because as wellness experts we can ‘lead the charge’ in supporting the improvement of physical, emotional and mental health in our communities.

There’s also been an astounding digital shift as spas and suppliers pivoted to adapt in the face of enforced closures.

Is there anything you think the industry could have done better?

There’s a sense of apathy and non-participation within the sector that needs to be addressed.

There are a few too many spas and related businesses that are prepared to sit back and reap the rewards of the UKSA and its stakeholders’ hard work but who aren’t willing to contribute financially or to provide essential survey data to support their sector.

Much of the industry has been collaborative, and as we heard Caroline Nokes, MP, say at Spa Life UK, collaboration is what’s needed – so we must unite to speak as one voice.

It’s time for those comfortably benefitting as observers from the side-lines to step forward and join in.

What advice would you send out to spas for 2021?All businesses need to have a people-focused culture, look after and nurture your team and be true advocates of wellness.

We have a perfect opportunity to capitalise on wellness, sharing our knowledge and expertise to support our guests to improve their own health and wellbeing, beginning with our own people.

What trends do you think the industry will see in 2021?

Spas will need to embrace a 360-degree holistic approach to wellness, considering mind, body and soul in their offering.

Emotional wellbeing is as important as physical wellbeing, so the sector should try to be as inclusive as possible to enable real lifestyle changes, championing better health for everyone.

The UKSA believes we’ll also continue to see an increase in wellness tech and science-led innovation as consumer demand elevates for non-medical internal and external self-care alternatives.

What do you think spas can learn from 2020?This is only the beginning of our sector's journey and the lesson we all need to take away is that we should welcome and embrace change.

There have been some truly transformational concepts and ideas implemented across the industry, many of which we might not have witnessed had we not been forced to shake things up and adapt.

We can choose to limit ourselves with our own beliefs, but imagine what we could achieve if we allowed ourselves to dream endless potential.

So, while spas are reviewing the budget costs for 2021, UKSA membership should certainly be part of the core annual budget, and as affordability is at the forefront, we ask everyone to question, can you afford not to?

If you aren’t already a member of your trade association, join now and be part of the change, we are stronger together.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
During a turbulent 2020, the spa and wellness sector banded together as a community to survive and looked to its leaders for guidance and inspiration.
SAB,CPW,CAS,PHR
2020/THUMB346808_352019_740286.jpg
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News

‘Lead the charge’: UKSA issues rallying message of support to inspire industry for 2021

During a turbulent 2020, the spa and wellness sector banded together as a community to survive and adapt.

This year, the UK Spa Association (UKSA) served as a central voice for the UK industry and launched an invaluable lobbying campaign for reopening, as part of the beauty industry task force with the department for Business, Energy and Industrial Strategy.

Spa Business spoke to UKSA GM, Helena Grzesk, and UKSA chair, Adam Chatterley, to hear their reflections on 2020.

How do you feel the industry has triumphed this year?

Due to COVID-19, the spa and wider beauty industry was forced into the government’s spotlight.

But, while that landed us with a host of challenges and frustrations, it served to catapult us about three years ahead of where we would’ve been in terms of government recognition and understanding of the sector.

As a result, we’ve significantly raised awareness of the sector at government level and helped secure a relationship for the long-term lobbying of the industry.

It's thanks to this hard work and the sector’s incredible professionalism that English spas and beauty business are reopening with no treatment restrictions and full use of sauna and steamrooms across all tiers.

Now, we have a perfect platform to begin to showcase the benefits of our industry and demonstrate that we’re a professional sector that must be taken seriously.

How did 2020 change the industry?There’s been a heightened appetite for self-care products and experiences, which brings great opportunity for the sector, because as wellness experts we can ‘lead the charge’ in supporting the improvement of physical, emotional and mental health in our communities.

There’s also been an astounding digital shift as spas and suppliers pivoted to adapt in the face of enforced closures.

Is there anything you think the industry could have done better?

There’s a sense of apathy and non-participation within the sector that needs to be addressed.

There are a few too many spas and related businesses that are prepared to sit back and reap the rewards of the UKSA and its stakeholders’ hard work but who aren’t willing to contribute financially or to provide essential survey data to support their sector.

Much of the industry has been collaborative, and as we heard Caroline Nokes, MP, say at Spa Life UK, collaboration is what’s needed – so we must unite to speak as one voice.

It’s time for those comfortably benefitting as observers from the side-lines to step forward and join in.

What advice would you send out to spas for 2021?All businesses need to have a people-focused culture, look after and nurture your team and be true advocates of wellness.

We have a perfect opportunity to capitalise on wellness, sharing our knowledge and expertise to support our guests to improve their own health and wellbeing, beginning with our own people.

What trends do you think the industry will see in 2021?

Spas will need to embrace a 360-degree holistic approach to wellness, considering mind, body and soul in their offering.

Emotional wellbeing is as important as physical wellbeing, so the sector should try to be as inclusive as possible to enable real lifestyle changes, championing better health for everyone.

The UKSA believes we’ll also continue to see an increase in wellness tech and science-led innovation as consumer demand elevates for non-medical internal and external self-care alternatives.

What do you think spas can learn from 2020?This is only the beginning of our sector's journey and the lesson we all need to take away is that we should welcome and embrace change.

There have been some truly transformational concepts and ideas implemented across the industry, many of which we might not have witnessed had we not been forced to shake things up and adapt.

We can choose to limit ourselves with our own beliefs, but imagine what we could achieve if we allowed ourselves to dream endless potential.

So, while spas are reviewing the budget costs for 2021, UKSA membership should certainly be part of the core annual budget, and as affordability is at the forefront, we ask everyone to question, can you afford not to?

If you aren’t already a member of your trade association, join now and be part of the change, we are stronger together.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
During a turbulent 2020, the spa and wellness sector banded together as a community to survive and looked to its leaders for guidance and inspiration.
SAB,CPW,CAS,PHR
2020/THUMB346808_352019_740286.jpg

News

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HCM Magazine
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Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
Sponsored
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HCM Magazine
Research
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Product innovation
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
HCM People
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM Magazine
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With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
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Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
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Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
fibodo Limited: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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