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Kvorning’s new exhibition takes Lego fans on a journey through the iconic toy’s history
By Lauren Heath-Jones
The exhibition features two major experiences: Timeline and Monolith
Danish design studio Kvorning Design and Communication (Kvorning) has designed a new, permanent exhibition at the official Lego History Museum, at The Lego House in Billund, Denmark.
Kvorning was enlisted to create an exhibition that tells the story of Lego. It features two major experiences; Timeline and Monolith. Timeline takes visitors back in time through Lego’s 85 year history, including the invention of the Lego brick, which recently celebrated its 60th birthday. It uses models, photos, packaging and text to tell Lego’s story, while film clips and a soundscape are used to create an authentic atmosphere. One wall features interactive animated shadows that guests can run, jump and play catch with. Monolith is described as a unique treasury of childhood memories. It features hundreds of original Lego sets arranged from floor-to-ceiling along the walls. Three large cylinders in the centre of the room showcase iconic Lego models from different eras, while the middle cylinder serves as an interactive table that contains digital versions of almost every Lego set ever made. Visitors can log in and explore the Lego back catalogue and create a list of their favourites. Lego House is a visitor attraction in Billund, Denmark, that celebrates the iconic toy. It features a conference centre, three restaurants, and four colour-coded play zone, as well as a Masterpiece Gallery, that displays impressive creations by Lego enthusiasts, and the Lego History Museum. It opened in September of last year and was designed to resemble a giant stack of Lego bricks by acclaimed Danish architect and Lego enthusiast, Bjarke Ingles. It was described by the architect as a "joyful exploration of Lego." Trine Nissen, senior communication and PR manager at Lego House, says: "Lego products are the crown jewels in the exhibition. LEGO sets have been instrumental to many children over the past 60 years and we would like to reconnect guests with their childhood memories of playing with Lego."Company Details
Kvorning Design & Communication
Kvorning Design & Communication is a design bureau with more than 25 years of experience in designing exhibitions, experiences and graphic artwork. Our exhibitions and experiences are inspired by architecture, storytelling, and design.
We seek to create magic spaces and moments. To craft experiences that you feel in your heart or stomach. Preferably both. Our goal is to create experiences that move the audience. Enlighten people. Or entertain them. No matter what the task is content always comes before concept and form.
Address
Njalsgade 21E, 3., DK-2300 Copenhagen S
Telephone
+45 3393 9353Website
http://www.kvorning.dk/Danish design studio Kvorning Design and
Communication (Kvorning) has designed a new,
permanent exhibition at the official Lego History
Museum in Billund, Denmark.
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