GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Uptivo srl
Uptivo srl
Uptivo srl
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness industry could learn from fast food, says Jatomi CEO

The fitness industry must become less insular and more willing to embrace outside talent if it is to benefit from the fresh thinking that sparks innovation.

That’s the view of Jatomi Fitness CEO Tracey Gehlan, who, having arrived at the gym chain in April 2015 from fast food giant Burger King, believes health clubs have much to learn from other industries. In an interview for the January edition of Health Club Management, Gehlan said despite their vast differences in purpose, there is much that the fitness industry could learn from fast food in terms of customer retention, consistency and gathering guest feedback.

“There seems to be a view in the fitness sector that, if you haven’t been in the industry before, you can’t just come in and work in it. There’s a reluctance to bring in anyone from outside – the same people just move around within the industry, and they’ve been sharing similar ideas for the last 10 years,” said Gehlan.

“I believe you have to look at what’s going on in the outside world – from a technology standpoint, an innovations standpoint... So one of the things I’m trying to do at Jatomi Fitness is change the culture by balancing fitness people with external experts. I don’t mind where our marketing people come from, for example, as long as they’re amazing at marketing. The same goes for finance, IT, social media, apps, retail… They just need to be experts in their respective fields.”

Having inherited a disjointed gym chain with 18 different logos across the company's European and Asian markets, Gehlan is now working to implement the standards and processes she says are common in other industries. Her goal is to create a gym blueprint from which the chain can build on its ambitions of expanding from its current 64 sites to 250 in the next five years.

The Jatomi chief also believes that fitness has much to learn from fast food in terms of engaging children from an early age.

“This is where fast food gets it right, because you can guarantee every three-year-old in the world knows what McDonalds is. They’ve already been programmed as its customers by the age of two or three, whereas we wait until they’re 18 or 19 before we start giving gym memberships,” she added.

“There has to be some hook. I don’t know what that is yet – all kids know how to use an iPad, so maybe fitness and technology need to combine to reach them – but we need to start earlier as an industry.”

To read the full interview with Tracey Gehlan, from the January edition of Health Club Management, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The fitness industry must become less insular and more willing to embrace outside talent if it is to benefit from the fresh thinking that sparks innovation.
HAF,FIT,IND,PHR
979298_677925.jpg
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Exercise equipment
Power Plate: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness industry could learn from fast food, says Jatomi CEO

The fitness industry must become less insular and more willing to embrace outside talent if it is to benefit from the fresh thinking that sparks innovation.

That’s the view of Jatomi Fitness CEO Tracey Gehlan, who, having arrived at the gym chain in April 2015 from fast food giant Burger King, believes health clubs have much to learn from other industries. In an interview for the January edition of Health Club Management, Gehlan said despite their vast differences in purpose, there is much that the fitness industry could learn from fast food in terms of customer retention, consistency and gathering guest feedback.

“There seems to be a view in the fitness sector that, if you haven’t been in the industry before, you can’t just come in and work in it. There’s a reluctance to bring in anyone from outside – the same people just move around within the industry, and they’ve been sharing similar ideas for the last 10 years,” said Gehlan.

“I believe you have to look at what’s going on in the outside world – from a technology standpoint, an innovations standpoint... So one of the things I’m trying to do at Jatomi Fitness is change the culture by balancing fitness people with external experts. I don’t mind where our marketing people come from, for example, as long as they’re amazing at marketing. The same goes for finance, IT, social media, apps, retail… They just need to be experts in their respective fields.”

Having inherited a disjointed gym chain with 18 different logos across the company's European and Asian markets, Gehlan is now working to implement the standards and processes she says are common in other industries. Her goal is to create a gym blueprint from which the chain can build on its ambitions of expanding from its current 64 sites to 250 in the next five years.

The Jatomi chief also believes that fitness has much to learn from fast food in terms of engaging children from an early age.

“This is where fast food gets it right, because you can guarantee every three-year-old in the world knows what McDonalds is. They’ve already been programmed as its customers by the age of two or three, whereas we wait until they’re 18 or 19 before we start giving gym memberships,” she added.

“There has to be some hook. I don’t know what that is yet – all kids know how to use an iPad, so maybe fitness and technology need to combine to reach them – but we need to start earlier as an industry.”

To read the full interview with Tracey Gehlan, from the January edition of Health Club Management, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The fitness industry must become less insular and more willing to embrace outside talent if it is to benefit from the fresh thinking that sparks innovation.
HAF,FIT,IND,PHR
979298_677925.jpg

News

Temporary measures brought in to support businesses in the UK from insolvency during the pandemic
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture
In a major move against the gym market, Apple has revealed a number of upgrades
Physical activity professionals in England will soon be able to access free, one-to-one learning with
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.
An award celebrating outstanding individuals in the fitness sector is to be named in honour
Miha Bodytec GmbH
Miha Bodytec GmbH
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a
3d Leisure has acquired franchised studio operator Yourzone45 from Elms Fitness Group for an undisclosed
A new, one-day conference will create a platform for a debate on how the global
The Gym Group says it intends to exploit "the most favourable property market in its
Les Mills
Les Mills
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the
New data from the ukactive Research Institute shows that for every 100,000 visits to UK
The basal metabolic rate at which a body burns calories peaks at a much earlier
Rainer Schaller's RSG Group has set 20 September as the opening date for its first
Fitness is the world's most popular physical activity and more than 50 per cent of
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong
FIBO Exhibition
FIBO Exhibition
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation
Johnson Health Tech (JHT) has acquired its distributor, Matrix Fitness South Africa. Following the deal,
A consultation has been launched to review the current provision of fitness and leisure facilities
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
1 - 20 of 12,018
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM magazine
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
We’re spending circa £800,000 a month on incremental COVID measures to ensure people feel comfortable, and that expectations aren’t just met, but are exceeded
HCM magazine
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM magazine
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM magazine
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Exercise equipment
Power Plate: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Uptivo srl
Uptivo srl