AMRA has remained steadfast in its commitment to redefining the boundaries of modern skincare since its inception in 2002. Now, the company has reached new levels of excellence with the launch of its highly anticipated rebrand.

Underpinned by advanced scientific research, the new Amra Micro-Cellular Actives encapsulated in its products have been meticulously formulated with cutting-edge technology. Complete with all-new consciously crafted packaging, the comprehensive offering is designed for the luxury skincare market.

Each collection in the range has been designed to target a specific area of concern ensuring every guest's needs can be met.

With a keen eye on its customer base, Amra understands that the modern-day skincare consumer is more informed than ever before and that consequently, evidence-based scientifically-backed products are in extremely high demand.

As a company, Amra has always been deeply dedicated to innovation and delivering uncompromising quality and it is proud of its new formulations all of which are backed by detailed scientific research.

This emphasis on quality sees the company and its products remain at the forefront of the industry and only work with the most efficacious ingredients underpinned by modern science.

True to Amra’s roots, the advanced formulas are still enriched with some of the world's most precious active ingredients – including gold, platinum, sapphire and meteorite – which are known for their powerful biological effects on the skin.

“I’m thrilled to unveil our meticulously refined skincare collections,” said Olivia Hatton, chief operating officer. “They seamlessly merge opulence, pioneering science and groundbreaking innovations.

“Our commitment to delivering the epitome of luxury within results-driven skincare is matched only by our dedication to unlocking radiant, clinically inspired results for our consumers. Discover a new era of innovative transformation with Amra.”

Elevating the spa experience

The new product line has been reformulated not only to elevate consumers' prescribed skincare routine but also to provide premium spa treatments with transformative results.

Amra has created newly developed targeted body treatments, technique-focused massages and anatomically-designed facials.

Focused on skin anatomy and providing everlasting surgically-inspired outcomes, the exclusive protocols redefine the luxury spa experience by blending cutting-edge formulas with ancient healing methods.

After every treatment, guests emerge feeling deeply reposed and experience impressive clinically inspired results, supported by the very latest scientific advancements.

Packaged with precision

In addition, the collection has relaunched with sleek high-end packaging highlighting Amra’s commitment to timeless elegance and uncompromising quality.

Crucially, the new packaging has been carefully designed to reflect harmful UV rays to ensure the products are preserved for prolonged use and effectiveness. This means the products always deliver the same scientifically driven results and enhance the overall consumer experience.