EGYM
EGYM
EGYM
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Instagram’s most popular UK gyms revealed

Versaclimber UK has released a list of the 250 most tagged gyms on Instagram
Psycle in Oxford Circus tops the list as the most Instagrammed club with 14,200 posts
UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600

A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200 posts on the social media network.

UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600. London’s Third Space City was in fourth position with 10,100 and JD Gyms in Coventry racked up 9,757.

Overall, 15 gyms from London made the top 50 list with almost 100,000 posts. Gyms in Manchester were the second most Instagrammed, with members uploading 15,923 tagged images across three gyms. JD Gyms chain appeared on the list 12 times, CrossFit gained five entries and three of Third Space’s luxury London clubs were included.

“Many of us are guilty of a quick gym selfie and when the gym looks as good as some of those featured on this list, it’s not surprising,” said Ryan Kelford, operations manager at Versaclimber UK. “Fitness is a passion for lots of people, which is why there’s such a big appetite to share their journey online.”

To create the list, the team identified the 50 biggest cities in the UK using data from World Population Review. They then selected the five most popular gyms in each city with reference to Google Reviews. Once the 250 sites were chosen, Instagram’s location tags were used to find out how many posts were associated with each gym.

Meta’s Instagram is the most popular image-sharing social media channel with more than 1bn users. It has a strong and ever-growing fitness community with hashtags such as #gym with 250m posts, #fitness with over 500m and #workout with over 200m.

While the methodology used to generate the list isn’t an exact science – members could have posted about clubs using a general hashtag instead of manually entering the location, with posting frequency depending on the club’s community and Instagram engagement level – flagging up gyms that are the most tagged on Instagram can provide a useful guide to operators, particularly as the demographic for Instagram users and gym members are in sync.

Data shows that Instagram users are 49.3 per cent female and 50.7 per cent male, with 31 per cent of users aged between 25 and 34 years. IHRSA figures show that 18-34-year-olds hold the majority of gym memberships at 30.9 per cent.

“Ultimately, a gym isn’t just a place to exercise, it’s somewhere to unwind and socialise as well as work out,” said Kelford. “As more and more venues understand the importance of facilitating this rounded experience, we’re sure that they’ll see their social tags soar.”

A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200 posts on the social media network.
HAF,FIT,IND,PTS,TEC
2022/THUMB350308_147495_821733.jpg
Latest News
PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the ...
Latest News
Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members. ...
Latest News
International industry lobbying associations are calling for physical activity and strength training to be deeply ...
Latest News
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout ...
Latest News
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch ...
Latest News
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment ...
Latest News
Researchers in the US have identified an antibody which could greatly reduce the loss of ...
Latest News
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of ...
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
The industry is embracing consumer-facing tech. Now it’s time to streamline back-of-house systems with Orbit4, says Daniel Jones
HCM promotional features
Promotion
Performance Health Systems, manufacturer of Power Plate, has a new CEO, with an ambitious vision for the company
HCM promotional features
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Kodobi Ltd
Running a fast-paced fitness business while ensuring safety and compliance is no easy feat. That’s ...
Company profiles
Company profile: Energym
At Energym, we’re redefining the role of fitness in a sustainable future. Our award-winning British ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Everyone Active celebrates Summer Solstice and International Yoga Day with wellness events across UK
A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will take place at Everyone Active facilities across the country on Friday, 19 June 2026.
Featured press releases
Zynk Design press release: Gym lighting design: how to specify lighting that motivates members
Gym lighting design is one of the most underrated tools an operator has, and one of the most commonly mishandled.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Instagram’s most popular UK gyms revealed

Versaclimber UK has released a list of the 250 most tagged gyms on Instagram
Psycle in Oxford Circus tops the list as the most Instagrammed club with 14,200 posts
UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600

A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200 posts on the social media network.

UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600. London’s Third Space City was in fourth position with 10,100 and JD Gyms in Coventry racked up 9,757.

Overall, 15 gyms from London made the top 50 list with almost 100,000 posts. Gyms in Manchester were the second most Instagrammed, with members uploading 15,923 tagged images across three gyms. JD Gyms chain appeared on the list 12 times, CrossFit gained five entries and three of Third Space’s luxury London clubs were included.

“Many of us are guilty of a quick gym selfie and when the gym looks as good as some of those featured on this list, it’s not surprising,” said Ryan Kelford, operations manager at Versaclimber UK. “Fitness is a passion for lots of people, which is why there’s such a big appetite to share their journey online.”

To create the list, the team identified the 50 biggest cities in the UK using data from World Population Review. They then selected the five most popular gyms in each city with reference to Google Reviews. Once the 250 sites were chosen, Instagram’s location tags were used to find out how many posts were associated with each gym.

Meta’s Instagram is the most popular image-sharing social media channel with more than 1bn users. It has a strong and ever-growing fitness community with hashtags such as #gym with 250m posts, #fitness with over 500m and #workout with over 200m.

While the methodology used to generate the list isn’t an exact science – members could have posted about clubs using a general hashtag instead of manually entering the location, with posting frequency depending on the club’s community and Instagram engagement level – flagging up gyms that are the most tagged on Instagram can provide a useful guide to operators, particularly as the demographic for Instagram users and gym members are in sync.

Data shows that Instagram users are 49.3 per cent female and 50.7 per cent male, with 31 per cent of users aged between 25 and 34 years. IHRSA figures show that 18-34-year-olds hold the majority of gym memberships at 30.9 per cent.

“Ultimately, a gym isn’t just a place to exercise, it’s somewhere to unwind and socialise as well as work out,” said Kelford. “As more and more venues understand the importance of facilitating this rounded experience, we’re sure that they’ll see their social tags soar.”

A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200 posts on the social media network.
HAF,FIT,IND,PTS,TEC
2022/THUMB350308_147495_821733.jpg

Latest news

PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the
Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members.
International industry lobbying associations are calling for physical activity and strength training to be deeply
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment
Xplor Fitness & Leisure
Xplor Fitness & Leisure
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Researchers in the US have identified an antibody which could greatly reduce the loss of
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through
Elevate Arena
Elevate Arena
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and
Technogym has announced the launch of the Run X World Treadmill Championship, the first world
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
Global Wellness Summit
Global Wellness Summit
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,

Alliance Leisure
Alliance Leisure
1 - 20 of 12,300
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
The industry is embracing consumer-facing tech. Now it’s time to streamline back-of-house systems with Orbit4, says Daniel Jones
HCM promotional features
Promotion
Performance Health Systems, manufacturer of Power Plate, has a new CEO, with an ambitious vision for the company
HCM promotional features
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
Researchers have long known that the brain changes as a result of exercise. Now researchers believe this process is actually driven by the brain
HCM magazine
Designing multi-functional spaces can lead to fewer bottlenecks at peak times. Julie Cramer investigates the latest kit and inspiring installations
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Kodobi Ltd
Running a fast-paced fitness business while ensuring safety and compliance is no easy feat. That’s ...
Company profiles
Company profile: Energym
At Energym, we’re redefining the role of fitness in a sustainable future. Our award-winning British ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Everyone Active celebrates Summer Solstice and International Yoga Day with wellness events across UK
A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will take place at Everyone Active facilities across the country on Friday, 19 June 2026.
Featured press releases
Zynk Design press release: Gym lighting design: how to specify lighting that motivates members
Gym lighting design is one of the most underrated tools an operator has, and one of the most commonly mishandled.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
EGYM
EGYM
Partner sites