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Industry experts to attend HSMAI conference
By Pete Hayman
Leading figures from across the hospitality and eating out industries will gather for a one-day conference at the Hilton London Metropole on 7 February.
Hospitality Sales and Marketing Association International (HSMAI) Europe is behind the event, which aims to discuss the latest issues affecting the sector. Business leaders will give their views on how to drive up revenue, while workshops will be held to introduce firms to new marketing opportunities.
HSMAI Europe president and chief executive officer Ingunn Hofseth said: "The hospitality and travel industry is forever having to keep ahead of the curve as online marketing has become an essential means of driving revenue." Speakers will include Google industry manager for travel Nate Bucholz and Guilliaume Thevenot of TripAdvisor.
Leading figures from across the hospitality and eating out industries will gather for a one-day conference at the Hilton London Metropole on 7 February.
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