At this year’s IAAPA Attractions Expo Simex-Iwerks Entertainment will debut a new 4D experience.

Simex-Iwerks has teamed up with Technicolor Animation to co-produce The Deep: Mystery of the Ancient Amulet.
The film is based on the underwater adventure cartoon series The Deep, which is from the graphic novels created by Tom Taylor and James Brouwer and published by Gestalt Comics.

Simex-Iwerks has created a 12-minute fully immersive 3D viewing experience, featuring exclusive 3D CG animation, an original storyline, and stunning special effects, including vibrating seats, water spraying, bubbles and more.
Visit Simex-Iwerks at booth #2249

The 2017 edition of the IAAPA Attractions Expo is promising to be better than ever, with the global organisation set to celebrate its 100th year in 2018.
The expo is the largest conference and trade show for the $39bn attractions industry. Alongside its vast show floor, IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources, and more.

The conference takes place from 13 to 17 November and the trade show from 14 to 17 November at the Orange County Convention Center in Orlando, Florida. Buyers and decision makers from the world of theme parks, waterparks, FECs, zoos and aquariums, and museums attend the show.
IAAPA 2017 expects to welcome 32,000 attendees and more than 1,100 exhibitors across the 560,000sq ft of trade show floor.