Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze

Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.

Announced by Deborah Papiernik, senior vice president of new business for Ubisoft, the new attraction follows on from a Raving Rabbids VR maze unveiled at IAAPA.

“The first content is based on Raving Rabbids,” said Papiernik. I’m happy to announce that we are also developing content based on our Assassin’s Creed IP. It’s a brand critically acclaimed for it’s highly accurate historical worlds. The rich franchise has launched 10 major videogames in 10 years, selling 110 million copies, and has more than 75 million unique players. It is Ubisoft’s top franchise and one of the top franchises in the videogame industry.

The maze itself will be based on Ubisoft's latest game, and will let you explore the mysteries of an Egyptian temple, wearing a VR headset while exploring a physical maze.

Assassin’s Creed fans of course are always playing on their console but now it’s the first time they’ll be able to interact in the physical world,” said Ernest Yale, president and CEO of Triotech, speaking to Attractions Management following the launch.

“They’ll be able to go around the Egyptian pyramids, feel the walls and be surprised around the corners with the maze’s special effects - many of which we can’t reveal right now. We think it’s going to be a way of living in the world of Assassin's Creed, creating an amazing experience in partnership with Ubisoft.”

Yale added that plans will hopefully go beyond Assassin’s Creed and Raving Rabbids, with plans to look further into Ubisoft’s portfolio to bring more IP’s to life in the future.

“We hope it’s going to be a continuing partnership,” he said. Right now we’re doing Raving Rabbids and today we’ve announced Assassin's Creed. Ubisoft has a large library of titles and we like working with them. I think this will be a long term partnership for us.”

The experience is due for release in 2018, though a location has not yet been revealed.

Check back with Attractions Management and AM2 during the week for all the latest breaking news coming from IAAPA 2017.

Company Details
Triotech
Integrated designer and supplier of media-based interactive and immersive interactions. Triotech also develops content in their 3D animation studio.
Address
6995 Jeanne-Mance
Montreal QC H3N 1W5
Canada
Telephone
+1 514 354 8999
Related news

Triotech appoints new sales director

05 Sep 2024
In a strategic move to strengthen its global reach, Triotech is thrilled to announce the ...

Triotech’s new Superblaster ride launches

16 May 2024
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide. This follows ...

Triotech launches new dark ride Primordial

30 Oct 2023
Media based attractions creator Triotech has announced the opening of its latest attraction, a next ...
Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.
TAW,VAT,TEC
THUMB23087_716324.jpg
Latest News
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Latest News
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The ...
Latest News
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
New legislation is exposing weakness and potential liabilities in the management of customer data in health clubs, says Andy Chesterman
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: CoverMe Ltd
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
Company profiles
Company profile: Wattbike
Wattbike’s mission is to make Wattbike the ultimate training partner for improving health and performance. ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Wrightcare embeds wellness and active living into next-generation care homes
A care home provider is developing a new generation of care homes where health, wellbeing and active living are embedded into everyday life.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze

Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.

Announced by Deborah Papiernik, senior vice president of new business for Ubisoft, the new attraction follows on from a Raving Rabbids VR maze unveiled at IAAPA.

“The first content is based on Raving Rabbids,” said Papiernik. I’m happy to announce that we are also developing content based on our Assassin’s Creed IP. It’s a brand critically acclaimed for it’s highly accurate historical worlds. The rich franchise has launched 10 major videogames in 10 years, selling 110 million copies, and has more than 75 million unique players. It is Ubisoft’s top franchise and one of the top franchises in the videogame industry.

The maze itself will be based on Ubisoft's latest game, and will let you explore the mysteries of an Egyptian temple, wearing a VR headset while exploring a physical maze.

Assassin’s Creed fans of course are always playing on their console but now it’s the first time they’ll be able to interact in the physical world,” said Ernest Yale, president and CEO of Triotech, speaking to Attractions Management following the launch.

“They’ll be able to go around the Egyptian pyramids, feel the walls and be surprised around the corners with the maze’s special effects - many of which we can’t reveal right now. We think it’s going to be a way of living in the world of Assassin's Creed, creating an amazing experience in partnership with Ubisoft.”

Yale added that plans will hopefully go beyond Assassin’s Creed and Raving Rabbids, with plans to look further into Ubisoft’s portfolio to bring more IP’s to life in the future.

“We hope it’s going to be a continuing partnership,” he said. Right now we’re doing Raving Rabbids and today we’ve announced Assassin's Creed. Ubisoft has a large library of titles and we like working with them. I think this will be a long term partnership for us.”

The experience is due for release in 2018, though a location has not yet been revealed.

Check back with Attractions Management and AM2 during the week for all the latest breaking news coming from IAAPA 2017.

Company Details
Triotech
Integrated designer and supplier of media-based interactive and immersive interactions. Triotech also develops content in their 3D animation studio.
Address
6995 Jeanne-Mance
Montreal QC H3N 1W5
Canada
Telephone
+1 514 354 8999
Related news

Triotech appoints new sales director

05 Sep 2024
In a strategic move to strengthen its global reach, Triotech is thrilled to announce the ...

Triotech’s new Superblaster ride launches

16 May 2024
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide. This follows ...

Triotech launches new dark ride Primordial

30 Oct 2023
Media based attractions creator Triotech has announced the opening of its latest attraction, a next ...
Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.
TAW,VAT,TEC
THUMB23087_716324.jpg

Latest news

According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines:
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
Hyrox has announced it will be working with a second charity in the upcoming season
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
Longevity is the most important motivator for today’s exercisers and social connection is key, according
1 - 20 of 12,300
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
New legislation is exposing weakness and potential liabilities in the management of customer data in health clubs, says Andy Chesterman
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
A new report puts physical activity at the heart of healthcare, says Muir Gray
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: CoverMe Ltd
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
Company profiles
Company profile: Wattbike
Wattbike’s mission is to make Wattbike the ultimate training partner for improving health and performance. ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Wrightcare embeds wellness and active living into next-generation care homes
A care home provider is developing a new generation of care homes where health, wellbeing and active living are embedded into everyday life.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites