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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Gyms wise up to potential of extreme challenges trend

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.

Endurance events have become increasingly prevalent in recent years, with extreme fitness identified as a major trend in the Fitness Foresight section of the 2015 Health Club Management Handbook (p.20)

Since then, the industry has seen Virgin Active announce an exclusive partnership with Tough Mudder, while low cost gym chain Xercise4Less has this week unveiled a new tie-up with Total Warrior.

Holding six events in 2015, across Leeds, The Lake District and Edinburgh, each Total Warrior pushes participants to their limits across a brutal obstacle course challenge. The partnership sees Xercise4Less become the “official place to train” for people taking part in a Total Warrior event, and it will also urge its 200,000 strong membership base to take up the challenge.

Various studies have shown that goal-specific motivation is key to engagement, so the move to encourage gym members to engage with the challenge appears to be a smart one. It comes at a time when several other high-profile gym chains are forensically examining what motivates members. Fitness First is currently in the middle of a £270m (US$408m, €346m) four-year transformation centred on the science of group motivation, while The Gym Group recently published research identifying five core personality types that reflect the motivation of gymgoers.

As well as motivating its own members to get involved, Xercise4Less will be offering discounted memberships rate to anyone who registers to take part in a Total Warrior event, as well as rolling out tailored “Warrior Training” at each site across the group.

“When taking on an exercise regime, facing challenges and overcoming obstacles is all part of the journey, whether that is a physical challenge such as losing weight or a mental obstacle such as improving confidence,” said Xercise4Less COO Stuart Perrin.

“Total Warrior understand this and live by the same ethos, making us the perfect match. Xercise4Less is all about bringing fitness and fun to everyone and what better way to do that than with an exciting course like Total Warrior”.

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.
HAF,FIT,IND
415925_645036.jpg
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
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Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
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HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
News report
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
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Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
HCM magazine
HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
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Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
Exercise equipment
Technogym: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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03-03 Dec 2020
Virtual,
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09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
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02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Gyms wise up to potential of extreme challenges trend

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.

Endurance events have become increasingly prevalent in recent years, with extreme fitness identified as a major trend in the Fitness Foresight section of the 2015 Health Club Management Handbook (p.20)

Since then, the industry has seen Virgin Active announce an exclusive partnership with Tough Mudder, while low cost gym chain Xercise4Less has this week unveiled a new tie-up with Total Warrior.

Holding six events in 2015, across Leeds, The Lake District and Edinburgh, each Total Warrior pushes participants to their limits across a brutal obstacle course challenge. The partnership sees Xercise4Less become the “official place to train” for people taking part in a Total Warrior event, and it will also urge its 200,000 strong membership base to take up the challenge.

Various studies have shown that goal-specific motivation is key to engagement, so the move to encourage gym members to engage with the challenge appears to be a smart one. It comes at a time when several other high-profile gym chains are forensically examining what motivates members. Fitness First is currently in the middle of a £270m (US$408m, €346m) four-year transformation centred on the science of group motivation, while The Gym Group recently published research identifying five core personality types that reflect the motivation of gymgoers.

As well as motivating its own members to get involved, Xercise4Less will be offering discounted memberships rate to anyone who registers to take part in a Total Warrior event, as well as rolling out tailored “Warrior Training” at each site across the group.

“When taking on an exercise regime, facing challenges and overcoming obstacles is all part of the journey, whether that is a physical challenge such as losing weight or a mental obstacle such as improving confidence,” said Xercise4Less COO Stuart Perrin.

“Total Warrior understand this and live by the same ethos, making us the perfect match. Xercise4Less is all about bringing fitness and fun to everyone and what better way to do that than with an exciting course like Total Warrior”.

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.
HAF,FIT,IND
415925_645036.jpg

News

To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms,
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to
Gyms, health clubs and leisure centres will be able to open their doors when the
The University of Stirling has opened its new £20m sports and fitness centre. The building,
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital
Gyms are right near the bottom of the list in terms of places people have
ukactive
ukactive
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November,
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding
Leisure management company 3d Leisure is introducing two new services across its corporate division, in
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to
Volution.fit
Volution.fit
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing
The iconic Midtown Athletic Club in Chicago is among the city's fitness facilities which have
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Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result
MyZone Group Ltd
MyZone Group Ltd
1 - 15 of 11,692
HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
News report
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
HCM magazine
HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM magazine
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM magazine
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM magazine
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM magazine
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM magazine
HCM People

Harley Pasternak

Trainer and author
Having someone just feeling comfortable walking into the gym is important
HCM magazine
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM magazine
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM magazine
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM magazine
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: The Shredquarters partners with Physical Company partners to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
Exercise equipment
Technogym: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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