GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Gyms wise up to potential of extreme challenges trend

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.

Endurance events have become increasingly prevalent in recent years, with extreme fitness identified as a major trend in the Fitness Foresight section of the 2015 Health Club Management Handbook (p.20)

Since then, the industry has seen Virgin Active announce an exclusive partnership with Tough Mudder, while low cost gym chain Xercise4Less has this week unveiled a new tie-up with Total Warrior.

Holding six events in 2015, across Leeds, The Lake District and Edinburgh, each Total Warrior pushes participants to their limits across a brutal obstacle course challenge. The partnership sees Xercise4Less become the “official place to train” for people taking part in a Total Warrior event, and it will also urge its 200,000 strong membership base to take up the challenge.

Various studies have shown that goal-specific motivation is key to engagement, so the move to encourage gym members to engage with the challenge appears to be a smart one. It comes at a time when several other high-profile gym chains are forensically examining what motivates members. Fitness First is currently in the middle of a £270m (US$408m, €346m) four-year transformation centred on the science of group motivation, while The Gym Group recently published research identifying five core personality types that reflect the motivation of gymgoers.

As well as motivating its own members to get involved, Xercise4Less will be offering discounted memberships rate to anyone who registers to take part in a Total Warrior event, as well as rolling out tailored “Warrior Training” at each site across the group.

“When taking on an exercise regime, facing challenges and overcoming obstacles is all part of the journey, whether that is a physical challenge such as losing weight or a mental obstacle such as improving confidence,” said Xercise4Less COO Stuart Perrin.

“Total Warrior understand this and live by the same ethos, making us the perfect match. Xercise4Less is all about bringing fitness and fun to everyone and what better way to do that than with an exciting course like Total Warrior”.

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.
HAF,FIT,IND
415925_645036.jpg
Latest News
Fully vaccinated people in the US no longer need to wear a face mask whether ...
Latest News
Anytime Fitness UK has revealed that April was its busiest month for new memberships since ...
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
HCM Magazine
Software
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Supplier showcase
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
HCM magazine
"Prescribing exercise will always be preferential to prescribing painkillers, given the risks associated with their long-term use"
HCM magazine
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Gyms wise up to potential of extreme challenges trend

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.

Endurance events have become increasingly prevalent in recent years, with extreme fitness identified as a major trend in the Fitness Foresight section of the 2015 Health Club Management Handbook (p.20)

Since then, the industry has seen Virgin Active announce an exclusive partnership with Tough Mudder, while low cost gym chain Xercise4Less has this week unveiled a new tie-up with Total Warrior.

Holding six events in 2015, across Leeds, The Lake District and Edinburgh, each Total Warrior pushes participants to their limits across a brutal obstacle course challenge. The partnership sees Xercise4Less become the “official place to train” for people taking part in a Total Warrior event, and it will also urge its 200,000 strong membership base to take up the challenge.

Various studies have shown that goal-specific motivation is key to engagement, so the move to encourage gym members to engage with the challenge appears to be a smart one. It comes at a time when several other high-profile gym chains are forensically examining what motivates members. Fitness First is currently in the middle of a £270m (US$408m, €346m) four-year transformation centred on the science of group motivation, while The Gym Group recently published research identifying five core personality types that reflect the motivation of gymgoers.

As well as motivating its own members to get involved, Xercise4Less will be offering discounted memberships rate to anyone who registers to take part in a Total Warrior event, as well as rolling out tailored “Warrior Training” at each site across the group.

“When taking on an exercise regime, facing challenges and overcoming obstacles is all part of the journey, whether that is a physical challenge such as losing weight or a mental obstacle such as improving confidence,” said Xercise4Less COO Stuart Perrin.

“Total Warrior understand this and live by the same ethos, making us the perfect match. Xercise4Less is all about bringing fitness and fun to everyone and what better way to do that than with an exciting course like Total Warrior”.

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.
HAF,FIT,IND
415925_645036.jpg

News

Fully vaccinated people in the US no longer need to wear a face mask whether
Anytime Fitness UK has revealed that April was its busiest month for new memberships since
HCM understands that Fitness International, which operates more than 700 health clubs under the LA
A court has given Virgin Active the green light to erase the rent arrears it
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally
FIBO Exhibition
FIBO Exhibition
Safety, quality of service, and member engagement are key in order to offer a unique
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short
A new pioneering approach looks to help cancer patients prepare for and respond to treatment
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April,
It's time to refocus on the changing needs of older adults, according to a new
Global Wellness Summit
Global Wellness Summit
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his
Sport England has reported a drop of 710,000 in the number of people classed as
Independent gyms in the UK have fared better during the pandemic than larger corporate operators
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance
Fitness and health are priority areas of expenditure for consumers in six key nations around
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
With gyms and leisure centres in England reopened, and the rest of the UK due
Sport England has teamed up with Youth Sport Trust to develop a new online resource
Rowbots, the boutique fitness brand co-founded by star footballer Gareth Bale, has revealed plans to
fibodo Limited
fibodo Limited
1 - 20 of 11,885
HCM Magazine
Software
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Supplier showcase
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
HCM magazine
"Prescribing exercise will always be preferential to prescribing painkillers, given the risks associated with their long-term use"
HCM magazine
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
HCM magazine
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM magazine
When women train on half-truths and crap science it’s painfully limiting
HCM magazine
Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
HCM magazine
For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM magazine
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM magazine
Our strategy is to position ourselves as a wellness provider. We have all the elements needed – gyms, physiotherapy, F&B and spas
HCM magazine
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym