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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Gyms wise up to potential of extreme challenges trend

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.

Endurance events have become increasingly prevalent in recent years, with extreme fitness identified as a major trend in the Fitness Foresight section of the 2015 Health Club Management Handbook (p.20)

Since then, the industry has seen Virgin Active announce an exclusive partnership with Tough Mudder, while low cost gym chain Xercise4Less has this week unveiled a new tie-up with Total Warrior.

Holding six events in 2015, across Leeds, The Lake District and Edinburgh, each Total Warrior pushes participants to their limits across a brutal obstacle course challenge. The partnership sees Xercise4Less become the “official place to train” for people taking part in a Total Warrior event, and it will also urge its 200,000 strong membership base to take up the challenge.

Various studies have shown that goal-specific motivation is key to engagement, so the move to encourage gym members to engage with the challenge appears to be a smart one. It comes at a time when several other high-profile gym chains are forensically examining what motivates members. Fitness First is currently in the middle of a £270m (US$408m, €346m) four-year transformation centred on the science of group motivation, while The Gym Group recently published research identifying five core personality types that reflect the motivation of gymgoers.

As well as motivating its own members to get involved, Xercise4Less will be offering discounted memberships rate to anyone who registers to take part in a Total Warrior event, as well as rolling out tailored “Warrior Training” at each site across the group.

“When taking on an exercise regime, facing challenges and overcoming obstacles is all part of the journey, whether that is a physical challenge such as losing weight or a mental obstacle such as improving confidence,” said Xercise4Less COO Stuart Perrin.

“Total Warrior understand this and live by the same ethos, making us the perfect match. Xercise4Less is all about bringing fitness and fun to everyone and what better way to do that than with an exciting course like Total Warrior”.

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.
HAF,FIT,IND
415925_645036.jpg
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News

Gyms wise up to potential of extreme challenges trend

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.

Endurance events have become increasingly prevalent in recent years, with extreme fitness identified as a major trend in the Fitness Foresight section of the 2015 Health Club Management Handbook (p.20)

Since then, the industry has seen Virgin Active announce an exclusive partnership with Tough Mudder, while low cost gym chain Xercise4Less has this week unveiled a new tie-up with Total Warrior.

Holding six events in 2015, across Leeds, The Lake District and Edinburgh, each Total Warrior pushes participants to their limits across a brutal obstacle course challenge. The partnership sees Xercise4Less become the “official place to train” for people taking part in a Total Warrior event, and it will also urge its 200,000 strong membership base to take up the challenge.

Various studies have shown that goal-specific motivation is key to engagement, so the move to encourage gym members to engage with the challenge appears to be a smart one. It comes at a time when several other high-profile gym chains are forensically examining what motivates members. Fitness First is currently in the middle of a £270m (US$408m, €346m) four-year transformation centred on the science of group motivation, while The Gym Group recently published research identifying five core personality types that reflect the motivation of gymgoers.

As well as motivating its own members to get involved, Xercise4Less will be offering discounted memberships rate to anyone who registers to take part in a Total Warrior event, as well as rolling out tailored “Warrior Training” at each site across the group.

“When taking on an exercise regime, facing challenges and overcoming obstacles is all part of the journey, whether that is a physical challenge such as losing weight or a mental obstacle such as improving confidence,” said Xercise4Less COO Stuart Perrin.

“Total Warrior understand this and live by the same ethos, making us the perfect match. Xercise4Less is all about bringing fitness and fun to everyone and what better way to do that than with an exciting course like Total Warrior”.

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.
HAF,FIT,IND
415925_645036.jpg

News

HCM understands researchers are moving closer to creating a pill to mimic some of the
Establishing new data and insight services and strengthening relationships with both government and the NHS
More than one in five (27 per cent) Americans belonged to a health club or
Ultimate Performance (UP) – the private gym chain and PT business – has opened a
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June
Crown Sports Lockers
Crown Sports Lockers
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
A new report by Deloitte, outlining the social and economic value of the global health
Barry’s has entered the world of retail, opening a studio in the new Flannels flagship
The London 2012 Olympic legacy investment designed to improve physical education at primary schools has
A special task force has been established to boost physical activity opportunities for people with
F45 will be launching its first studio in a hotel in Q3 2022, following a
Premier Global NASM, which is owned by US-based Ascend Learning, has announced it's winding up
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Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the
David Lloyd has introduced a small-group training programme called Delta to the range of classes
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Mike Farrar has been announced as the new chair at UK Active. His tenure will
Oliver Lee OBE will be taking the position of CEO at Places Leisure from July.
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1 - 20 of 12,236
HCM Magazine
Sponsored
Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health
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Interview
With brands such as Fitness First, Goodlife, Zap Fitness and Jetts operating across Asia Pacific, Fitness and Lifestyle Group has long been a tech innovator, as Kate Cracknell discovers
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From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
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Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
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Research
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
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HCM People

Jeremy McCarthy

Group director of spa, Mandarin Oriental
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Teenage girls are not voluntarily leaving activity, they’re being pushed out as a consequence of deep-rooted gender stereotypes
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Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Supplier Showcases
Supplier showcase - A matched philosophy
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
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