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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Exclusive: Gymbox gears up for major London rollout

Hip London fitness chain Gymbox is planning to significantly grow its presence across the capital this year, with plans for four new locations.

This week saw the launch of Gymbox Victoria – the chain’s eighth site and its first south of the Thames – and Gymbox brand and product director David Cooper has told Health Club Management that a further three sites are in the pipeline for 2016. He said one site would be in Chancery Lane, another would be south of the river, while a third location will be revealed shortly.

Cooper said the strong pre-sale for the Victoria site – which saw 1,600 memberships (out of a 2,000 capacity) already sold by the launch date – holds Gymbox in good stead for its forthcoming rollout. As part of the pre-sale campaign, Gymbox worked with digital consultancy Kaleidovision to set up digital screens outside of the gym, enabling sales staff to take members of the public on a virtual tour of the new facility, with added clips and content offering a flavour of the fitness proposition.

“We had an outstanding pre-sale for Victoria, which is partly down to the lack of clubs in the area but also down to the strength of the Gymbox brand, which is becoming well-known across London,” said Cooper.

“Whilst retaining the Gymbox DNA, all of our clubs are very different and their design (led by Ben Kelly Design) has evolved organically over time to reflect user preferences.

“Where once we’d try to cram as much kit as possible onto the gym floor, we’re now leaving a lot more open space to facilitate the popularity of functional training. The changing rooms have also become more chic to meet the trend toward urban design.”

The gym floor of the 14,000sq ft (1,300sq m) Victoria site has been kitted out with a range of hand-picked equipment from suppliers such as Woodway, Wattbike, Life Fitness (and Hammer Strength), Technogym and Concept 2.

Cooper added that the chain remains open to a number of other options for its format, including boutique offerings if the right property becomes available.

“We’re always looking at other options and smaller hubs are certainly something we’d consider if there was a good fit,” said Cooper.

“We’ve always tried to embrace the best aspects of boutique clubs and bring all those training types – such as boxing, combat, dance and HIIT – together in a bigger setting.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Hip London fitness chain Gymbox is planning to significantly grow its presence across the capital this year, with plans for four new locations.
HAF,FIT,IND,PHR
THUMB8226_589059.jpg
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News

Exclusive: Gymbox gears up for major London rollout

Hip London fitness chain Gymbox is planning to significantly grow its presence across the capital this year, with plans for four new locations.

This week saw the launch of Gymbox Victoria – the chain’s eighth site and its first south of the Thames – and Gymbox brand and product director David Cooper has told Health Club Management that a further three sites are in the pipeline for 2016. He said one site would be in Chancery Lane, another would be south of the river, while a third location will be revealed shortly.

Cooper said the strong pre-sale for the Victoria site – which saw 1,600 memberships (out of a 2,000 capacity) already sold by the launch date – holds Gymbox in good stead for its forthcoming rollout. As part of the pre-sale campaign, Gymbox worked with digital consultancy Kaleidovision to set up digital screens outside of the gym, enabling sales staff to take members of the public on a virtual tour of the new facility, with added clips and content offering a flavour of the fitness proposition.

“We had an outstanding pre-sale for Victoria, which is partly down to the lack of clubs in the area but also down to the strength of the Gymbox brand, which is becoming well-known across London,” said Cooper.

“Whilst retaining the Gymbox DNA, all of our clubs are very different and their design (led by Ben Kelly Design) has evolved organically over time to reflect user preferences.

“Where once we’d try to cram as much kit as possible onto the gym floor, we’re now leaving a lot more open space to facilitate the popularity of functional training. The changing rooms have also become more chic to meet the trend toward urban design.”

The gym floor of the 14,000sq ft (1,300sq m) Victoria site has been kitted out with a range of hand-picked equipment from suppliers such as Woodway, Wattbike, Life Fitness (and Hammer Strength), Technogym and Concept 2.

Cooper added that the chain remains open to a number of other options for its format, including boutique offerings if the right property becomes available.

“We’re always looking at other options and smaller hubs are certainly something we’d consider if there was a good fit,” said Cooper.

“We’ve always tried to embrace the best aspects of boutique clubs and bring all those training types – such as boxing, combat, dance and HIIT – together in a bigger setting.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Hip London fitness chain Gymbox is planning to significantly grow its presence across the capital this year, with plans for four new locations.
HAF,FIT,IND,PHR
THUMB8226_589059.jpg

News

Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO
Following its announcement that grassroots sport could restart on 11 July and that gyms and
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run
The UK's fitness industry can finally get back to business on Saturday 25 July, following
HCM understands a decision on reopening dates for gyms and also for spas will be
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Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
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EMD UK
EMD UK
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As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
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BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
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We did some research comparing monthly turnstile swipes with online classes during lockdown, and found the correlation was 96 % – people were maintaining their usual routines
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Aaron Smith

Founder, KX Pilates
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Jo Smallwood

general manager, Oldham Leisure Centre
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Ben Lucas

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Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Skincare
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Zynk Design Consultants: Design consultants
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness software
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Trade associations
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Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
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Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Diary dates
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British Military Fitness
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