Virgin America has announced the addition of a new service to its flights, allowing passengers to send each other a drink, meal or snack from their seats.

Using the airline’s Red service, an in-flight tablet integrated into the back of the plane’s seats, passengers can select either a snack, meal or drink to send to other flyers, which the sender will pay for.

Using the tablet, passengers can view a seating plan of the plane in order to choose who to send their treat to, while there is also the option to add a message or begin conversation using the system’s seat-to-seat chat function.

It is thought the scheme could be used as a way to make in-flight entertainment more interesting for flyers, by creating the opportunity for new friendships to develop at 30,000 feet.

Virgin founder Richard Branson has been speaking of the new addition recently in a YouTube ad-campaign, which is available here: http://lei.sr?a=i6E8x