Latest news
IAAPA 2017 Exclusive: Frontgrid announces two new product launches
By Lauren Heath-Jones
Matt Wells (left) is CEO and founder of Frontgrid
Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
Paradrop VR - which has already sold its first unit to the Universe Science Park in Denmark - is an IP-protected, world-first attraction that enables riders to experience paragliding. It also features an element of gamification that lets riders score points during their virtual descent.
Paradrop VR, developed in partnership with media-based dynamic attractions specialist Simworx, has released a new version of the ride that is designed to simulate the sensation of hang gliding. It features new theming, including a hang glider canopy, and a handle bar that controls the ride’s movement.
The second launch is an outdoor version of the Paradrop VR, which will enable operators to place the ride outside.
“When we launched Paradrop VR we always saw it as something that would suit an indoor FEC, retail kind of environment," said Matt Wells, CEO and founder of Frontgrid, speaking to Attractions Management.
"Now it can be bought as part of an outdoor package, operators can effectively put it inside a building or put it outside and it’s ready to operate."
Check back with Attractions Management and AM2 during the week for all the latest breaking news from IAAPA 2017
Company Details
Frontgrid
Frontgrid unites experts in the global leisure, attractions and virtual reality industries with one aim: to bring ground-breaking adventure experiences to everyday environments
Address
Frontgrid Ltd
Llys Helyg
Brymore Terrace
Penmaenmawr
Conwy
LL34 6AW
WalesTelephone
+44(0)7753 937 356 Website
http://www.frontgrid.co.uk/
A new version of the ride is designed to simulate the sensation of hang gliding
Frontgrid has announced the launch of two new products based on its world-first Paradrop
VR
attraction at the IAAPA Attractions Expo in Orlando, Florida.
TAW,VAT,HAM
THUMB23131_166922.jpg
Latest news
17 Jul 2026
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch
16 Jul 2026
Girls in the UK are missing out on 280 million hours of sport every year
14 Jul 2026
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of
14 Jul 2026
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch
11 Jul 2026
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines:
Strength training has never been more important for member retention, facility differentiation and long-term commercial
10 Jul 2026
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
09 Jul 2026
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
09 Jul 2026
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
09 Jul 2026
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The
09 Jul 2026
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
08 Jul 2026
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
Panatta brought together four of the most influential figures in bodybuilding history on the stage
08 Jul 2026
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
08 Jul 2026
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
07 Jul 2026
Hyrox has announced it will be working with a second charity in the upcoming season
07 Jul 2026
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
07 Jul 2026
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
06 Jul 2026
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
03 Jul 2026
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
02 Jul 2026
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
HCM promotional features
HCM magazine
As the 20th State of the Industry Report is released,
LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
Shaping the future of the sector with a clear mission,
unified voice and open channels of communication.
This is the ambition of UK Active’s new chair
HCM magazine
Lisa Starr tries the Ammortal
Chamber to see whether
layering 10 modalities into one
experience really delivers more
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry
about the launch of Run X in partnership with Technogym
HCM magazine
Software suppliers explain how AI,
automation and connected digital
experiences can work for the good
of operators and consumers
HCM magazine
New legislation is exposing weakness
and potential liabilities in the
management of customer data in
health clubs, says Andy Chesterman
HCM magazine
HCM People
Shaun Grove
Owner, Stride Fitness“My goal was to invest in where fitness is going, not where it’s already been”
HCM magazine
The fitness industry is mourning the passing of Les Mills,
a founding father of fitness, as Kath Hudson reports
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
A new report puts physical activity
at the heart of healthcare, says Muir Gray
HCM magazine
Current vacancies
Operations Manager - Brentwood School Enterprises Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex, United Kingdom
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Strength training has never been more important for member retention, facility
differentiation and long-term commercial success.
Company profiles
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Company profiles
Escape Fitness has driven fitness innovation for 20+ years. Founded by engineer Richard Januszek and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Water experiences and hydrotherapy solutions
Fitness tracking platform
Industrial washing machines
Lockers
Hot tubs
Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
