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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

‘Knowledge of fitness’ still poor among US and European public

Americans and Europeans still struggle to grasp basic personal health and fitness concepts – despite increased efforts to provide public health education through government-led campaigns.

The second annual Fitness IQ survey, conducted by fitness equipment provider Nautilus, questioned 2,600 men and women aged 18 and older in May 2016 — including participants in France, Germany, Italy, Spain, the UK and the US.

The survey examined general consumer understanding of health, nutrition and fitness topics.

On average, US-based respondents correctly answered around 42 per cent of the simple questions around fitness, while the European average was just 39 per cent.

The survey revealed that common misconceptions around nutrition, exercise and workouts persist on an international scale.

More than half of Americans (55 per cent) and Europeans (61 per cent) were unaware of the recommended daily calorie intake for adults (around 2,000 calories), while 48 per cent of Americans and 53 per cent of Europeans believed that fat can turn into muscle as a result of weight training.

For Tom Holland, an exercise physiologist and certified sports nutritionist, the results are unsurprising.

“When it comes to health and fitness, this data confirms there is room for improvement on both sides of the Atlantic,” Holland said.

“Knowledge should provide the first step in encouraging people to make smart decisions about what they eat and to get them moving. Those decisions should start at home with the personal choices they make every day.”

• Those wanting to test their own Fitness IQ can do so, as the test has been made available online (click here).

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Americans and Europeans still struggle to grasp basic personal health and fitness concepts – despite increased efforts to provide public health education through government-led campaigns.
HAF,FIT,IND,RES
155695_996805.jpg
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News

‘Knowledge of fitness’ still poor among US and European public

Americans and Europeans still struggle to grasp basic personal health and fitness concepts – despite increased efforts to provide public health education through government-led campaigns.

The second annual Fitness IQ survey, conducted by fitness equipment provider Nautilus, questioned 2,600 men and women aged 18 and older in May 2016 — including participants in France, Germany, Italy, Spain, the UK and the US.

The survey examined general consumer understanding of health, nutrition and fitness topics.

On average, US-based respondents correctly answered around 42 per cent of the simple questions around fitness, while the European average was just 39 per cent.

The survey revealed that common misconceptions around nutrition, exercise and workouts persist on an international scale.

More than half of Americans (55 per cent) and Europeans (61 per cent) were unaware of the recommended daily calorie intake for adults (around 2,000 calories), while 48 per cent of Americans and 53 per cent of Europeans believed that fat can turn into muscle as a result of weight training.

For Tom Holland, an exercise physiologist and certified sports nutritionist, the results are unsurprising.

“When it comes to health and fitness, this data confirms there is room for improvement on both sides of the Atlantic,” Holland said.

“Knowledge should provide the first step in encouraging people to make smart decisions about what they eat and to get them moving. Those decisions should start at home with the personal choices they make every day.”

• Those wanting to test their own Fitness IQ can do so, as the test has been made available online (click here).

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Americans and Europeans still struggle to grasp basic personal health and fitness concepts – despite increased efforts to provide public health education through government-led campaigns.
HAF,FIT,IND,RES
155695_996805.jpg

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Having someone just feeling comfortable walking into the gym is important
HCM Magazine
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Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
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Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
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Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
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A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
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Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
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Featured supplier: The Shredquarters partners with Physical Company to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Company profiles
Company profile: fibodo Limited
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Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
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Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Uniforms
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Fitness equipment
TRX Training: Fitness equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness Software
FunXtion International BV: Fitness Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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Volution.fit: Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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Diary dates
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Expo Centre & Riviera di Rimini, Italy
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The Retention Guru
The Retention Guru