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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness First showcases Team GB tie-up at launch of hi-tech Bishopsgate site

Fitness First had cause for double celebration on Monday (1 September) as the recovering gym chain unveiled its new flagship club in central London, with a number of Olympic medallists on hand to launch the company’s partnership with the British Olympic Association (BOA).

The new Bishopsgate site – the gym chain’s first new opening since its scrape with administration in 2012 – boasts a raft of innovative equipment and looks set to rival the two ‘tech-savvy’ London offerings recently announced by Virgin Active.

One of the new concepts at Fitness First Bishopsgate is the MOVE studio – an interactive and immersive group exercise studio experience offering virtual classes by way of a wall screen. There are five virtual classes on offer, Bodypump, BodyBalance, CX Worx, BodyCombat and Sh’bam. There is also a class-cam for live feeds, team-teach stage and the introduction of the Les Mills Smartbar & Smartstep, as well as a mood wall to create an optimum fitness environment.

The club also consists of a brand new athletics area, which includes a 10m track, ceiling mounted coaching camera, crash pad, laser timing with digital scoreboard and numerous training formats on offer by way of prowlers, bungee cords and hurdles.

As part of the BOA tie-up – which saw Fitness First become Team GB’s first-ever official fitness partner – Olympic medallists Nicola Adams, Ed Clancy, Max Whitlock and Gemma Gibbons were at the club to launch the new ‘Team GB Pro Athlete’ class.

The Team GB Pro Athlete Programme is inspired by Team GB athletes and coaches, how they train, and the Olympic sports they compete in. Double Olympic gold cycling medallist (2008, 2012) and world record holder Clancy, the world's first female boxing Olympic champion Adams, double bronze medallist and European gymnastics champion Whitlock and Olympic judo silver medallist Gibbons all participated in the inaugural class.

The new range of classes has been created to give Fitness First members a taste of what training like a Team GB athlete could feel like. The programme focuses on five key fitness disciplines which any elite athlete requires, speed, endurance, power, agility and strength.

“The new Team GB Pro Athlete Programme, the first of many programmes we are planning to launch to enable people to train like our nation’s top athletes and go further in their fitness journey,” said Fitness First UK MD Martin Seibold.

“The programme signals the start of our exciting ongoing partnership with Team GB, and while it launched today at the brand new Bishopsgate club, it will be rolled out to all of our clubs nationwide from 15 September.”

To read an exclusive interview with Fitness First CEO Andrew Cosslett – from the March edition of magazine – click here.

Fitness First had cause for double celebration on Monday (1 September) as the recovering gym chain unveiled its new flagship club in Central London, with a number of Olympic medallists on hand to launch the company’s partnership with the British Olympic Association (BOA).
SAR,HAF,FIT,PHR
20492_371126.jpg
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News

Fitness First showcases Team GB tie-up at launch of hi-tech Bishopsgate site

Fitness First had cause for double celebration on Monday (1 September) as the recovering gym chain unveiled its new flagship club in central London, with a number of Olympic medallists on hand to launch the company’s partnership with the British Olympic Association (BOA).

The new Bishopsgate site – the gym chain’s first new opening since its scrape with administration in 2012 – boasts a raft of innovative equipment and looks set to rival the two ‘tech-savvy’ London offerings recently announced by Virgin Active.

One of the new concepts at Fitness First Bishopsgate is the MOVE studio – an interactive and immersive group exercise studio experience offering virtual classes by way of a wall screen. There are five virtual classes on offer, Bodypump, BodyBalance, CX Worx, BodyCombat and Sh’bam. There is also a class-cam for live feeds, team-teach stage and the introduction of the Les Mills Smartbar & Smartstep, as well as a mood wall to create an optimum fitness environment.

The club also consists of a brand new athletics area, which includes a 10m track, ceiling mounted coaching camera, crash pad, laser timing with digital scoreboard and numerous training formats on offer by way of prowlers, bungee cords and hurdles.

As part of the BOA tie-up – which saw Fitness First become Team GB’s first-ever official fitness partner – Olympic medallists Nicola Adams, Ed Clancy, Max Whitlock and Gemma Gibbons were at the club to launch the new ‘Team GB Pro Athlete’ class.

The Team GB Pro Athlete Programme is inspired by Team GB athletes and coaches, how they train, and the Olympic sports they compete in. Double Olympic gold cycling medallist (2008, 2012) and world record holder Clancy, the world's first female boxing Olympic champion Adams, double bronze medallist and European gymnastics champion Whitlock and Olympic judo silver medallist Gibbons all participated in the inaugural class.

The new range of classes has been created to give Fitness First members a taste of what training like a Team GB athlete could feel like. The programme focuses on five key fitness disciplines which any elite athlete requires, speed, endurance, power, agility and strength.

“The new Team GB Pro Athlete Programme, the first of many programmes we are planning to launch to enable people to train like our nation’s top athletes and go further in their fitness journey,” said Fitness First UK MD Martin Seibold.

“The programme signals the start of our exciting ongoing partnership with Team GB, and while it launched today at the brand new Bishopsgate club, it will be rolled out to all of our clubs nationwide from 15 September.”

To read an exclusive interview with Fitness First CEO Andrew Cosslett – from the March edition of magazine – click here.

Fitness First had cause for double celebration on Monday (1 September) as the recovering gym chain unveiled its new flagship club in Central London, with a number of Olympic medallists on hand to launch the company’s partnership with the British Olympic Association (BOA).
SAR,HAF,FIT,PHR
20492_371126.jpg

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Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
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Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
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Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM Magazine
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HCM Magazine
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HCM Magazine
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Colin Waggett

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We first started talking to KSL over two years ago, so this was not a rushed partnership
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People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
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As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
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Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Company profiles
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InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Independent service & maintenance
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Wearable technology solutions
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Lockers/interior design
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Whole body cryotherapy
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Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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