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The Leisure Media Company Ltd
The Leisure Media Company Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Evolution Wellness CEO: we're looking at new brands, new models and a global reach

I believe we must use the size of our platform to educate the market
– Simon Flint

Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.

Speaking exclusively to HCM, CEO Simon Flint said the fitness behemoth would use "it's size" to lead the way in developing the Asian market.

Evolution Wellness was established in 2017 following the merging of Celebrity Fitness and Fitness First Asia and the company currently has 175 clubs operating under six brands in six countries – Malaysia, Thailand, the Philippines, Singapore, Hong Kong and Indonesia.

Flint says the company is now looking to act as a pioneering force for the region's wellness market – as well as pondering "going global" with some of its brands

"I believe we must use the size of our platform to educate the market, helping people to understand that including a variety of exercise modalities in their life is likely the best path to optimum wellness," he said.

"Thinking out of the box – as our Evolution Wellness remit allows us to do – I envisage a next chapter that will focus on low inflammatory regimes and low oxidative stress lifestyles, encompassing everything from diet and the air we breathe to the amount of sleep we get and the kind of exercise we do."

Flint added that the company is also looking to rapidly grow its existing brands.

"The real focus for growth will be our low-cost model GoFit and the boutique concept Fire," he said.

"We don’t really work to a five-year plan, and I don’t want to pull numbers out of the sky but, for example, it’s not unrealistic to think we could – through the franchise model – have a 1,000 GoFits in that sort of timeframe.

"We currently have three Fire studios in Malaysia, but will ultimately operate the concept in all of our six markets.

"We can also play globally, and indeed have already had interest from as far away as Russia."

In the wide-ranging interview, Flint also reveals that the company is expecting "steady growth" for the Fitness First and Celebrity Fitness brands – and revealed plans for its wellness-focused Fivelements estate.

To read the full interview, click here for Issue 1 2020 of HCM.

Sign up for FREE ezines & magazines
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.
HAF
imagesX/THUMB344595_251974_882946.jpg
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Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
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Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
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It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Sothys: Skincare
Gym flooring
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Spa software
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Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
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Derby City Council
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Diary dates
19-24 Apr 2020
tbc, Beijing, China
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04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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13 Jun 2020
Worldwide, Various,
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17-18 Jun 2020
ExCeL London, London, United Kingdom
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06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
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21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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17-23 Oct 2020
Pinggu, Beijing, China
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30-31 Oct 2020
NEC, Birmingham, United Kingdom
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27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

News

Evolution Wellness CEO: we're looking at new brands, new models and a global reach

I believe we must use the size of our platform to educate the market
– Simon Flint

Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.

Speaking exclusively to HCM, CEO Simon Flint said the fitness behemoth would use "it's size" to lead the way in developing the Asian market.

Evolution Wellness was established in 2017 following the merging of Celebrity Fitness and Fitness First Asia and the company currently has 175 clubs operating under six brands in six countries – Malaysia, Thailand, the Philippines, Singapore, Hong Kong and Indonesia.

Flint says the company is now looking to act as a pioneering force for the region's wellness market – as well as pondering "going global" with some of its brands

"I believe we must use the size of our platform to educate the market, helping people to understand that including a variety of exercise modalities in their life is likely the best path to optimum wellness," he said.

"Thinking out of the box – as our Evolution Wellness remit allows us to do – I envisage a next chapter that will focus on low inflammatory regimes and low oxidative stress lifestyles, encompassing everything from diet and the air we breathe to the amount of sleep we get and the kind of exercise we do."

Flint added that the company is also looking to rapidly grow its existing brands.

"The real focus for growth will be our low-cost model GoFit and the boutique concept Fire," he said.

"We don’t really work to a five-year plan, and I don’t want to pull numbers out of the sky but, for example, it’s not unrealistic to think we could – through the franchise model – have a 1,000 GoFits in that sort of timeframe.

"We currently have three Fire studios in Malaysia, but will ultimately operate the concept in all of our six markets.

"We can also play globally, and indeed have already had interest from as far away as Russia."

In the wide-ranging interview, Flint also reveals that the company is expecting "steady growth" for the Fitness First and Celebrity Fitness brands – and revealed plans for its wellness-focused Fivelements estate.

To read the full interview, click here for Issue 1 2020 of HCM.

Sign up for FREE ezines & magazines
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.
HAF
imagesX/THUMB344595_251974_882946.jpg

News

Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge
The US government has passed a motion that will see gig workers, independent contractors and
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according
Alliance Leisure
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Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March
A new national campaign has been launched to encourage people to stay physically active at
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ClassPass will begin offering its partners the opportunity to live-stream classes through its app and
Gym operators are pivoting to digital in a stampede to engage with members during the
Leading organisations in the physical activity sector have urged chancellor Rishi Sunak to provide urgent
SIBEC
SIBEC
1 - 15 of 11,339
Features
Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
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Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Features
Supplier showcase
Pulse Fitness has collaborated with luxury health club operator Third Space to supply state-the-art strength equipment to its new site in London
Features
Insight
The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM
Features
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Great changing rooms are one of the main reasons people join a gym. Get inspired by HCM’s roundup of the latest high-end installations
Features
New Opening
Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision
Features
Body scanning
Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences
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People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
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There are more opportunities in the UK than we thought – If glasgow can support five clubs, why shouldn’t we have three in leeds and sheffield?
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
People
HCM people

Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
People
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Dr Ollie Lawton

GP & clinical director for North Leamington Primary Care Network
In 20 years’ time, by helping our population to become fitter and healthier, projects like this can reduce our workload
People
interview

Glen Hall

MD, Parkwood Leisure
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020, which takes place this month.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Sothys: Skincare
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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