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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Evolution Wellness CEO: we're looking at new brands, new models and a global reach

I believe we must use the size of our platform to educate the market
– Simon Flint

Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.

Speaking exclusively to HCM, CEO Simon Flint said the fitness behemoth would use "it's size" to lead the way in developing the Asian market.

Evolution Wellness was established in 2017 following the merging of Celebrity Fitness and Fitness First Asia and the company currently has 175 clubs operating under six brands in six countries – Malaysia, Thailand, the Philippines, Singapore, Hong Kong and Indonesia.

Flint says the company is now looking to act as a pioneering force for the region's wellness market – as well as pondering "going global" with some of its brands

"I believe we must use the size of our platform to educate the market, helping people to understand that including a variety of exercise modalities in their life is likely the best path to optimum wellness," he said.

"Thinking out of the box – as our Evolution Wellness remit allows us to do – I envisage a next chapter that will focus on low inflammatory regimes and low oxidative stress lifestyles, encompassing everything from diet and the air we breathe to the amount of sleep we get and the kind of exercise we do."

Flint added that the company is also looking to rapidly grow its existing brands.

"The real focus for growth will be our low-cost model GoFit and the boutique concept Fire," he said.

"We don’t really work to a five-year plan, and I don’t want to pull numbers out of the sky but, for example, it’s not unrealistic to think we could – through the franchise model – have a 1,000 GoFits in that sort of timeframe.

"We currently have three Fire studios in Malaysia, but will ultimately operate the concept in all of our six markets.

"We can also play globally, and indeed have already had interest from as far away as Russia."

In the wide-ranging interview, Flint also reveals that the company is expecting "steady growth" for the Fitness First and Celebrity Fitness brands – and revealed plans for its wellness-focused Fivelements estate.

To read the full interview, click here for Issue 1 2020 of HCM.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.
HAF
imagesX/THUMB344595_251974_882946.jpg
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News

Evolution Wellness CEO: we're looking at new brands, new models and a global reach

I believe we must use the size of our platform to educate the market
– Simon Flint

Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.

Speaking exclusively to HCM, CEO Simon Flint said the fitness behemoth would use "it's size" to lead the way in developing the Asian market.

Evolution Wellness was established in 2017 following the merging of Celebrity Fitness and Fitness First Asia and the company currently has 175 clubs operating under six brands in six countries – Malaysia, Thailand, the Philippines, Singapore, Hong Kong and Indonesia.

Flint says the company is now looking to act as a pioneering force for the region's wellness market – as well as pondering "going global" with some of its brands

"I believe we must use the size of our platform to educate the market, helping people to understand that including a variety of exercise modalities in their life is likely the best path to optimum wellness," he said.

"Thinking out of the box – as our Evolution Wellness remit allows us to do – I envisage a next chapter that will focus on low inflammatory regimes and low oxidative stress lifestyles, encompassing everything from diet and the air we breathe to the amount of sleep we get and the kind of exercise we do."

Flint added that the company is also looking to rapidly grow its existing brands.

"The real focus for growth will be our low-cost model GoFit and the boutique concept Fire," he said.

"We don’t really work to a five-year plan, and I don’t want to pull numbers out of the sky but, for example, it’s not unrealistic to think we could – through the franchise model – have a 1,000 GoFits in that sort of timeframe.

"We currently have three Fire studios in Malaysia, but will ultimately operate the concept in all of our six markets.

"We can also play globally, and indeed have already had interest from as far away as Russia."

In the wide-ranging interview, Flint also reveals that the company is expecting "steady growth" for the Fitness First and Celebrity Fitness brands – and revealed plans for its wellness-focused Fivelements estate.

To read the full interview, click here for Issue 1 2020 of HCM.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian market – as well as a rapid expansion of its low-cost brand GoFit.
HAF
imagesX/THUMB344595_251974_882946.jpg

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Hundreds of thousands of small companies in the UK – including those operating in fitness
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I’m Confident we can deliver 50 coach gyms in the uk, however, I feel the opportunity is really much larger
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Opinion
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The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
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Featured supplier news
Featured supplier: Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Video Gallery
A new Zone is here
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A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
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Volution uses data to connect the digital with the physical and partners with health and ...
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Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Lockers/interior design
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Management software
fibodo Limited: Management software
Fitness Software
FunXtion International BV: Fitness Software
Spa software
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Trade associations
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11 - 25 Union St, London SE1 1SD
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Diary dates
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